Chapter 176: Overwhelming Advertising

Although after the statement of the 'CAA Media Group' was published, the 'rumors' instigated by Link himself on the Internet gradually disappeared.

But Link is not worried, because a single 'rumor' cannot support the entire publicity work of "Prison Break".

Since it is a 'rumor', it will naturally be broken one day.

Rather than let someone else break this rumor, it is better to let him do it himself, at least there will be no hidden dangers.

The 2003 season is getting closer, and on September 13th, after the second anniversary of 911, post-production for the first season of Prison Break and the second season of The Walking Dead is completed.

The second season of "The Walking Dead" inherits the 'bloody' style of the previous season, and for a large number of fans of the 'horror series', this year's broadcast season will be another day worth looking forward to.

As for "Prison Break", Link tried his best to disagree with the public, and the editing work was done by another person.

No one knows why he did this, and the large number of professional editors in 'Fahrenheit Media', but the small boss chose to edit by himself, which made many people feel puzzled.

But when Link's editing was completed, those professional editors shouted 'God Editing', and they began to admire this little boss even more.

And there is only one week left before the broadcast season, and the publicity work of major TV stations is also like a storm, and advertisements for major American dramas can be seen in the streets and alleys.

Those large electronic screens in Times Square are also broadcast information and trailers of various American dramas.

The major newspaper giants are even more crazy about making 'publication' fees. And those big TV stations are also willing to spend money and play overwhelming advertisements.

The discussion on the Internet about 'choosing dramas' is also extremely hot.

Netizens pay the most attention. or "24 Hours", "The Sopranos", "Six Feet Under" and "Prison Break".

Among them, the most popular ones are "24 Hours" and "Prison Break".

The 'gimmick' of these two American dramas can be called super eye-catching, "24 Hours" breaks the traditional concept of American dramas, uniquely introduces the concept of 'timeline', and becomes the main line of development of the whole story, this innovative means has indeed attracted the interest of many netizens.

In the showme, the discussion about "24 Hours" can be called boiling. It makes countless people feel very fresh.

Netizens 'crazy chasing American dramas' for the drama "24 Hours" were simply praised by him.

"It's really unimaginable that I've watched American dramas for so many years. Finally, a new drama has appeared. Those brainless TV stations should also learn, don't keep guarding your old dramas. I would venture to assert that this year's ratings champion must be "24 Hours", if not. I'll go live and cut myself. ”

Many netizens were attracted by the last sentence of this prestige. They all left a large number of replies with a mocking tone.

"Brother, I'm optimistic about you, self-cutting or something is really exciting."

"Man, don't break your word. Although the advertisement for the American drama "24 Hours" is indeed sound, and the concept of "timeline" is also very interesting, Link's "Prison Break" is not vegetarian. ”

"The brother upstairs is right, I was following "Prison Break" before it started filming, and it was also watched by countless people a few months ago. It's just that I haven't seen any news of "Prison Break" in the past few days. It's a little confusing. ”

"Prison Break? Isn't it the story of a few prisoners who escaped from prison? What can be wonderful about such a simple story? ”

"Anyway. Hopefully there will be another crash this year. Last year's "The Walking Dead" and "Band of Brothers" aired at the same time, so I had to choose one of the two. ”

"Haha, that's not good. Last year's "Band of Brothers" was from Fox TV, and this year's "24 Hours" is still from FOX TV, and the possibility of a crash is quite large. ”

"Don't scare me, man."

"Crash? I don't care if he hits him or not, I've decided to watch "Six Feet Under." "Prison Break" and "24 Hours" crash or not, what does it matter to me? ”

"I'm not worried, because I'm ready to watch 'The Sopranos.'"

……

Regarding the discussion of netizens about this year's broadcast season, Link is definitely the one who cares the most. He has always believed that the power of the web is infinite and much more real than the feedback received from any channel.

Similarly, Nielsen Data released its forecast for this year ahead of the start of the season.

The forecast report pointed out: "Compared with last year, there are too many excellent American dramas this year. The audience's attention is also becoming more and more distracted, and if you want to fight your way out of this situation, you must increase your publicity investment in order to win more viewers. ”

As soon as Nielsen's prediction appeared, major television stations responded one after another. Seeing that the broadcast season is not a few days away, the more huge advertising investment can be called 'visual bombardment'.

At a time when all TV stations are frantically increasing advertising investment, CAA TV has not taken any action.

For this situation, many people are speculating wildly.

Some people said: "Link seems to have forgotten the existence of "Prison Break", and it is so abnormal that he has not seen any action after so many days." ”

And some people laughed and said, "Perhaps, Link is preparing to brew a crazy hype again, isn't that his forte?" ”

For all kinds of crazy words, Link still didn't pay too much attention.

It's not that he doesn't care about the propaganda of "Prison Break", but he has changed his way of thinking about propaganda.

At the CAA Media Group high-level meeting, Link shouted at everyone: "The overwhelming advertising investment is stupid. Forced behavior! Advertising can be overwhelming, but the publicity investment must be targeted. ”

"So what is targeted? There is no professional media for American dramas in the United States today, except for a few small American drama information websites, where else can we find targeted advertising channels? ”

In the face of this question, Link confidently said two words: "Internet!" ”

"Network?"

The high-level people present are already beginning to wonder.

Fat Jack scratched his head and asked puzzledly: "Little boss, didn't you just say that there are no targeted advertising channels related to American dramas on the Internet." ”

Link laughed: "Yes, but we build one ourselves, don't we have it?" ”

After this high-level meeting, the network department, which has been known as a "burden" for the entire company, officially came to the forefront.

At this time, Andrew, the head of the network department, stared at his employees expressionlessly.

With this expansion, Fahrenheit Media Network is no longer what it used to be. Although a lot of money has been invested, today the network department has more than 200 employees, each of whom is a high-quality technical talent.

At this time, an employee suddenly raised his head and said to Andrew, who was expressionless: "Director, all the work has been completed, and you can log in to the third edition at any time." ”

Andrew nodded, then turned his head to look at Link.

"What do you want me to do?" Link said with a smile as he rubbed his ears, "You can do it, this is your territory." ”

Andrew rolled his eyes, turned his head and saw that all the employees were looking at him, and he was also a little nervous.

"Whether it can be really profitable or not is up to here."

Andrew knew what the plan meant this time, and the tension and excitement in his heart were pounding at the same time.

"Let's go."

Andrew let out a low sigh, and the entire large office suddenly fell into the sound of keyboard tapping.

Link had already found a place to sit down, casually browsing a few news, and just when he was bored, he heard Andrew excitedly exclaim: "It's finally done." ”

Hearing his shout, the corners of Link's mouth gradually had a hint of a smile, and he logged in to the showyou video station.

Immediately, a banner appears at the top of the page.

"In order to celebrate the official launch of the third version of our site, the ad sharing system has been officially logged in. All users can upload their own videos, and as long as the viewer views the video's ad, the video uploader gets a share of the ad revenue. The share calculation is calculated based on the number of clicks, and the revenue is automatically credited to the linked account. ”

Link smiled slightly, and casually clicked on the hottest video on the homepage. All videos that can be on the homepage are made to the homepage by the viewer by clicking 'like'.

Sure enough, as soon as Link opened the video, he noticed that a thirty-second ad appeared before the video began.

This advertisement is naturally the promotional video of "Prison Break", and it is also the first advertisement to log in to the ShowYou video station.

With the voice of a magnetic man, the ad begins to appear tense and intense screen switches, and the wonderful moments of each character flash quickly.

"CAA's latest American drama "Prison Break" takes you into a world where good and evil coexist. A small prison is a whole world. Let's start with Michael. Under the leadership of Schofield, feel like you've broken through the shackles, broken through the walls of the grid, and used the power of knowledge to escape from prison step by step. ”

The 30-second ad is automatically loaded into all videos. The ad can be seen regardless of which video the user clicks on to watch.

In just a few minutes, as soon as the ShowYou advertising platform was connected, there was a complaining voice in Weiboli.

"Damn, why advertise? Why? Link, are you already crazy about money? Actually turned ShowYou into an advertising platform, and I am against you doing it. ”

For this opposition, Link only pouted.

"Well, now is the explosion of network power, wait to see the show. Overwhelming advertising? What's more overwhelming than online advertising? (To be continued......)