222: First day of release
On Friday, October 30, half a month after the premiere, "Infernal Affairs" finally ushered in the release.
According to the contract, starting from November 1 to November 8, thousands of theaters across the country will broadcast a total of 160,000 shows in these seven days.
The number of screenings of the Citigroup blockbuster "League of Assassins", which was released during the same period, was reduced to about 100,000 times.
However, "League of Assassins" has been in theaters for half a month, and in the first half month, "League of Assassins" took a total of 790 million at the box office, and after the end of the next half month, it is even expected to break through the 1.3 billion mark and become the annual box office champion in one fell swoop.
At the same time, it will also set a new high at the domestic box office, not even to reach 1.3 billion, only need the box office to exceed 1 billion, and "League of Assassins" can take away this record.
And none of the films released this month can threaten "League of Assassins", but what no one expected was that "Infernal Affairs" suddenly came out halfway.
It stands to reason that it has been in theaters for half a month, and it is normal to appropriately reduce the number of screenings, but this move has caused dissatisfaction among the publishers of "League of Assassins".
Because according to the report of market research, although the number of viewers of "League of Assassins" has decreased, it is still able to maintain an average attendance rate of 60%.
And this is still the situation half a month after the release, just reduce their screenings, and no one will be satisfied.
But the dissatisfaction on the side of "League of Assassins" can only be one-sided, according to the contract, the first week of release must ensure the number of screenings specified in the contract. From the first week onwards. Cinemas can adjust the number of screenings appropriately according to their own conditions.
This regulation is internationally applicable. It's impossible for a theater to keep a movie showing that many times from start to finish.
In fact, no matter what the film is, the number of screenings will be reduced in the middle and late stages. One is that the attendance rate has declined, and the other is that there are new films to follow up.
Unless the performance of the new film is not satisfactory, and the film that is about to go offline rebounds strongly, it is impossible to readjust the film once it has been reduced.
For a whole morning, the cinema was obviously much more popular than in the previous four days. But it's still a little less than it used to be.
The salesperson sat at the back of your desk and was a little drowsy, and generally not many people came to watch the movie in the morning, but it was really lively on weekends and after Friday afternoon.
And the salesman who had nothing to do also quietly slipped into the screening room in the morning to watch "Infernal Affairs", which has been very popular on the Internet recently.
Many people feel that it feels good after reading it, but they always feel that there is something incomprehensible.
At this time, those film critics on the Internet once again released a new film review, this time the film review was much more complete than the last one. The plot, which is already very attractive, coupled with the comments of these professional film critics, instantly attracted more audiences.
And those viewers who watched it in the morning also understood something. But I always feel a little ungraspable.
"Tingting, cheer up." The supervisor pushed Tingting, who was resting on the counter.
Originally, it was normal to take a break during this time. Normally, no one cares, but since lunch, hundreds of people suddenly come to the cinema, and the number is still increasing.
Fortunately, the theater has an online self-service ticketing system, which greatly relieves the pressure of ticket sales on your side.
Tingting raised her head and stayed there for a moment.
"Director, why are there so many people?" Tingting said a little sleepy.
"How do I know? Let's work first. "The supervisor is also a little confused, but there are obviously fewer people on the self-service ticket side than at the expensive desk.
There will indeed be a lot of people on Friday, but now this situation is rare, usually after half past twelve to slowly ascend to the people, just twelve o'clock on so many people, it really caught them a little off guard.
"Now there are a lot of people here, you can go to the Internet to buy tickets, and then go to the self-service ticket collection area to collect tickets, so as not to delay everyone's time." Tingting hurriedly rubbed her eyes, stood up and shouted at the crowd.
"If I could buy a ticket, would I still be standing here in line? Who doesn't know that it is more convenient to buy tickets online? The student man standing in the first place dissatisfied.
"Can't buy it?" Tingting was stunned for a moment, and immediately checked the online ticketing system, and all the prompts were displayed normally, but Tingting didn't look at the ticketing situation behind, and hurriedly raised her head and said to the student: "The online ticketing system is normal, and there is no failure." ”
"Beauty, there is no fault in online ticket purchase, but there are no spare tickets to sell on the Internet." Yang Hu responded depressedly.
He started to pay attention to the ticket purchase last night, but because of the Internet, he has not been able to enter the seat selection system. No, when he chose a seat and was about to pay, he found that the seat had already been chosen.
So I had to re-select the seats, and the result was repeated again and again, and I tossed for more than an hour last night, and finally failed to buy a ticket, and this morning I was grabbing tickets all morning, but I didn't grab it.
Yang Hu only confessed to the girl he liked yesterday, and successfully caught up with her. Both of them live on campus and don't go home on weekends, and they don't have classes in the afternoon.
Originally, according to Yang Hu's plan, he wanted to find a horror movie, but his girlfriend said that she wanted to watch "Infernal Affairs", no way, who let us do that, we could only queue up to buy tickets, but who knew that "Infernal Affairs" was so popular, an hour last night and a morning today, I was stunned and didn't grab it.
Thinking of his girlfriend's disappointed expression, Yang Hu felt a little uncomfortable, so he only took two classes as a counselor in the morning, and then skipped class directly to buy tickets at the theater.
And Yang Hu is not a tendon, while lining up, he uses his mobile phone to buy tickets online. In the end, that's it, and when Yang Hu reached the first place, the tickets on the Internet had already been sold out.
"Don't have any tickets left? It's impossible, which movie are you buying? Tingting was stunned, the online tickets were sold out?
The online ticket is networked with the theater's ticketing system, and if one party does not sell movie tickets, then neither party will have tickets.
The movie tickets are sold out, and Tingting has really never seen this situation. Even when League of Assassins was first released, this was not the case.
"Infernal Affairs." Yang Hu said a word, and then said with some dissatisfaction: "I said beauty, do you sell tickets or not?" We've all waited so long. ”
"Please wait a minute, I'll check the situation." Tingting was stunned, but still responded politely.
"Infernal Affairs" Tingting also ran in to watch it in the morning, this movie really made her eyes shine, but the attendance rate in the morning was not very good, not even 50%.
"Uh......" When she opened the ticket sales system page of Infernal Affairs, Tingting was completely stunned.
"Beauty!" Yang Hu shouted at Tingting.
"I'm sorry, the tickets for "Infernal Affairs" are gone, and the next show with tickets is 8 o'clock in the morning next Monday." Shocked, Tingting apologized to Yang Hu.
Not to mention this situation, I'm afraid the entire Huayu Cinema chain has never encountered it. She didn't know what the situation was like in other theaters, but in the theater she was in, the next ticket could only be until Monday.
In other words, from now until Sunday night closing, tickets for "Infernal Affairs" have been sold out.
"What? Without? How did you guys do it, we came so far and waited so long, and you told me there was no more? Before Yang Hu could react, the crowd behind him was a little dissatisfied.
In fact, they didn't want to buy tickets for the next show, but after seeing that the tickets on the Internet were gone, they wanted to try their luck.
In general, as long as there are enough people, the number of theaters will definitely increase. And these screenings are generally not sold on the Internet, unless there are no people on the scene and there are still tickets left, and the movie still has a few hours to start.
"That's it, when I came, I saw that there were still tickets on the Internet, why didn't there be any after I arrived?"
"Did any of you deliberately scalp votes? How could it be that there was no one left? ”
……
For a while, there was a lot of discussion in the crowd, and accusations were everywhere. Most of them took advantage of lunch time to buy tickets for the evening, only to be told that there were only tickets for next Monday, and it was normal to vent their dissatisfaction.
"Don't worry, let's take a look at the specific situation, please don't be impatient." Seeing that the scene was out of control, the supervisor who had just left Guitai not far returned to Guitai again.
From previous conversations, she had understood what was making this group of people unhappy.
It's just that she can't do anything about this situation, the only thing she can do is to report the situation to the above, and then do it according to the advice from above.
"Hey, hello store manager, the movie ticket for "Infernal Affairs" is gone, is there an error in the data?" After the chief officer dialed the phone, he reported cautiously.
"There's nothing wrong, everything is normal with my order, and there are indeed no tickets." The store manager checked the data and found that there was no abnormality.
"Store manager, that's the case, now there are many people in our store who want to buy tickets for "Infernal Affairs", you see ......" Speaking of this, the director naturally stopped and did not continue.
"How many are there?" The store manager asked with a frown on the other end of the phone.
"Did you buy tickets for Infernal Affairs?" The director asked the crowd, but the crowd was silent.
The store manager on the other end of the phone also heard the movement here, and no one answered at all, which means that the people who are currently appearing in the theater are all buying tickets for "Infernal Affairs".
"Store manager, there are hundreds of people in the store who want to buy now, and the number of people is still increasing, and the hall is almost full." The Director exclaimed.
She didn't go to see "Infernal Affairs", but such a terrifying box office also made her a little scared.
"I know, you stabilize it first, let the security guard control the crowd, only allow you to go down and not go up, I'll go and report the situation to the company." The store manager immediately decided. (To be continued......)