"I only told you about this, don't let me go out for a walk. Don't talk about the rest of our class, just you know about it. ”

"I understand." Li Rui understands what Fu Hao means, now that the world is declining, people's hearts are not ancient, and because of some uneasy factors in society, rich people are usually reluctant to show their wealth.

"I also have a share in this grand prize, which I bought with my sister." Fu Hao told Li Rui: "Now my buddy has one or two hundred million dollars on hand to use, and I am worried about having no place to spend." I heard you say yesterday that no one picked up the car rental company, and I think it's an opportunity worth investing in. ”

"I advise you not to do it."

Li Rui immediately rejected Fu Hao's idea.

Seeing that Fu Hao had adapted to the temperature of the air conditioner in the house, Li Rui poured two cups of chrysanthemum tea, handed Fu Hao a small cup, and said: "The car rental company doesn't make money at all, if you throw money here, you will definitely lose, and you will lose more and more, this is an industry that burns money." ”

Fu Hao listened to Li Rui's persuasion, and he was secretly relieved in his heart. You know, the broken car rental company is now in the hands of Li Rui's father, and their family is in a hurry to sell it to this company. Now that he is so rich and wants to buy this company, Li Rui actually persuaded him not to buy it, which is enough to see that this guy is honest and righteous enough.

After taking a sip of tea, Li Rui continued to tell Fu Hao: "Now the car rental market is very sluggish, not to mention small car rental companies, even the national chain car rental companies, and there are few real money-making companies. Shenlong Car Rental, the largest company in China, is already in debt for billions. It's an industry-wide loss-making industry, and it's not worth investing in. If you don't have anywhere to spend your money, I can help you ask my dad to see if he has a good investment channel over there. Or, if you want to believe our family, you can also put some money into my father's company to become a financier and make soft profits. ”

"Your father's company has a tight position and is short of money to put out, you can tell me that I will transfer the money to you for use, this is easy to say. What I want most now is to pick up that car rental company. ”

"What are you doing with it? Those who really don't make money are about to go out of business. I heard that many of the company's store rents could not be renewed, the company's operating costs were extremely high, and the capital chain had long been broken. I doubt that my dad can sell the broken company, and if he can't sell it, he will have to go through the procedures of bankruptcy and liquidation. ”

"Traditional car rental companies are not good, but I want to give it a makeover." Fu Hao put down the teacup, took out another cigarette, and lit it.

"How are you going to transform it?" Li Rui also lit a cigarette again and smoked it, revealing a deferential expression. He didn't smoke Fu Hao's Ninety-Five Honor, but continued to smoke Nephrite Creek, which was more agreeable to his mouth.

"I've done some research and have a good understanding of the domestic car rental market." Fu Hao's so-called research is just the information he checked when he wrote the novel before. However, he checked the information from the perspective of ten years later, and the perspective is naturally more accurate than that of people in this era-

"At present, the profitability of domestic car rental companies is complicated, but the model is similar to that of the United States, and there are about three sources: first, car rental income. The car rental company's normal daily car rental money can be slightly higher than the operating cost, making a gross profit. Compared with individual car rental, corporate car rental is more profitable and stable, because as long as the car is not idle, it can make money.

"Second, is the sale of second-hand cars, which is our domestic car rental started late, and the second-hand car market is not good, so the profit is not very obvious, most of the car rental companies in the United States have their own second-hand car buying and selling market, good car rental companies even have repurchase contracts with car manufacturers, which can greatly save costs.

"Third, it's the insurance commission. Nowadays, most car rental companies have cooperation with insurance companies, and insurance companies are also willing to find such a big customer. The car rental company takes a commission from the insurance company, although it is not much, but it is also considerable. And domestic car rental companies have a way of black insurance, saying that it is the three that give you 200,000 yuan, but in fact, they only give you 50,000 yuan, and they charge insurance premiums on a daily basis, and the profit is not low.

"There's also a lot of bits and pieces, like some companies that have money to sell oil. Every time you rent a car, they will give you half a tank of fuel, and then either you return the car to half a tank, or you buy this half tank of gas, their oil price is cheaper than the market price, but there is also a certain profit. If you do these well, you can make money. ”

After taking a sip of tea and a cigarette, Fu Hao continued to tell Li Rui from the perspective of a reborn: "I am very optimistic about the prospects of the domestic car rental market, our country can be said to be the world's fastest growing car rental market with the largest potential. In 2012, the number of people with driver's licenses in the United States was 210 million and the number of cars was 254 million, while in China, these two figures were 151 million and 61 million respectively, which shows that the development of our country's automobile industry has great potential.

"I also read a report two days ago, which is a forecast made by the China Taxi Rental Association, they expect that by the end of this year, the size of the domestic rental market will reach about 400,000 vehicles, and the operating income is expected to reach 18 billion, which is a very big market cake. From the current point of view, the development of the domestic car rental industry is indeed full of twists and turns. Shenlong Car Rental in Beiliang, Yihi Car Rental in Shanghai, Zhicheng Car Rental in Shenzhen, and Haoyi Car Rental under Dongfeng Nissan are relatively large. According to a Roland Berger survey, last year, that is, in 2014, the top 10 companies in China's car rental industry accounted for only 15% of the market share, the top five accounted for only 10%, and the largest car rental companies had a market share of less than 3%. The top five car rental companies in the U.S. have a market coverage of 95%. The coverage rate of the top 10 car rental companies in China is no more than 15%, which shows that the market is still very profitable. In particular, some small-scale car rental companies can improve their market position through differentiated operation. I'm going to buy a smaller car rental company right now and see if I can make it special. ”

Li Rui never interjected. He could hear that Fu Hao had done some research, but he felt that Fu Hao's research was very paper-based, so he had to remind Fu Hao: "What you said is a good aspect, but when it comes to real business, it is not as optimistic as you think." After my dad took over the car rental company, he did a series of industry research, and finally felt that this industry was very unsuccessful, so he had to sell it at a low price. ”

"Why didn't you do anything, let's hear it." Fu Hao really wanted to hear something practical, after all, what he studied was the paper materials of the future world.

Li Rui drank tea, organized his thoughts, and told Fu Hao all the industry insiders he knew. But he didn't do this either, he would tell Fu Hao whatever he thought of-

"A small car rental company like my dad took over, the actual car rental income is not much money, do you think this kind of car rental company can make money for several years after buying a car? No, this kind of company's car has to be changed after two and a half years of driving, no matter how many kilometers it runs, it has to be replaced. Car rental companies don't think they can run for as long as we think.

"And do you think that if the car is rented every day and sold out, it will be able to earn back the cost of investment? This is not the case. It's like the largest store of the car rental company that my dad received, with a total of 160 cars, but not every car is rented out at all, let alone at any time. Many cars are either repaired or maintained, or their licenses are lost and cannot be used on the road, and some are detained. There are not many cars that are really being rented, only forty or fifty cars a day, and the idle rate is extremely high, and it is almost impossible to earn back the cost by renting a car alone.

"You just said that renting a car can make money by insurance, and this is indeed the case. When ordinary people go to rent a car, the cost is divided into these parts: 1, the rental of the car; 2. Basic insurance premium plus handling fee; 3. Optional value-added services, including navigation, excluding deductibles, child seats, car delivery services, car returns in different places, car returns in different stores, etc. Generally, the full insurance of the car is not more than 3,000, but the basic insurance is calculated by the day, forty or fifty yuan a day, and the rental is 300 days, which is very profitable, plus the deductible is not counted, the profit is even higher. This is the most lucrative piece of meat in the car rental industry. But there are also industry risks in this, in case the policy is tightened one day, you are not allowed to black insurance, then this income will be lost. If this revenue is lost, it will greatly reduce operating income.

"As far as my father's company does research, the car rental industry is very focused on asset investment, it is not like the Internet, it is a high-tech industry, and there is an investment of tens of millions of dollars. If the car rental industry wants to become bigger, an investment is hundreds of millions, which is really not a joke. If DPCA had not invested 1.2 billion yuan from Legend Holdings, it would have been wiped out by the financial turmoil in 08, or it would have been surpassed by Yi Hi. Doing this business is completely the rhythm of burning money.

"As soon as the car rental company has money, it is constantly buying cars, and half of the 1.2 billion that Lenovo invested in Shenlong was to buy cars, 6,000 cars were purchased at one time, and the other half was to open a store. Do you know how big their store is? It's only 15 square meters. But the assets of a store can reach millions! Like the headquarters of Shenlong Car Rental Shenzhen Branch, it is actually opened in an inconspicuous place, without a little grandeur. With such savings, they are just saving money to buy a car. If you want to do this, it's the same, you have to keep investing, buying a car, investing again, buying a car again! The money burned will be gone.

"Now is the beginning of the car rental industry, and it is the time to stake the land. I don't know where you got the number jù you just said. As far as I know, the car rental market has been monopolized by DPCA Car Rental. It is said that by the end of this year, they will reach the scale of 100,000 vehicles! 100,000 units? What a concept! Even if they are repairing more cars than the other major car rental companies combined! You want to divide the meat in front of such a giant, it's hard. ”

After listening to Li Rui say this, Fu Hao was really taught. Sure enough, what is on paper cannot be compared with the actual operation experience.

However, Fu Hao still feels that the car rental industry is very developed, because this is proven by history, as long as it can achieve differentiated management and Internet integration, it can break out of the world in this industry.