In Apple's main control room, the walls are covered with monitors. At this time, there was only one figure following all the monitors, but it happened to be Link.

"Jobs, someone has been invited, why don't you just let him teach everyone a lesson. Isn't that what you went to Yale for? And now that Link is here, isn't it good that you let yourself wander around the company? ”

In the room, one of the people standing in front of the monitor suddenly frowned and looked at Steve. Jobs.

Steve. Jobs silently held his chin and stared at the man on the monitor.

"Didn't you notice?" Steve. Jobs didn't answer the question just now, but kept his eyes on Link's figure, and said faintly.

"Discovery? What did you find? ”

Scully, who had just asked the question, asked puzzled, he is the creative director of Apple, and he has always had a high admiration for Link. It was precisely because of his strong demand that when he saw the name 'Link' in Yale's invitation list, he tried to persuade Steve. Jobs attended the opening ceremony of Yale University.

And Steve. Jobs's gaze did not move in the slightest, and he still said slowly: "Look. He pointed to Link on the monitor and said, "He kept greeting the employees in the company, and when he faced everyone, he smiled very kindly." ”

Everyone in the room was watching Link's every move, and there was still Steve. Jobs' voice.

"His smile is different from before, this guy is actually learning from me. He also learns too fast. ”

Steve. Jobs couldn't help but shake his head and laugh, looking at Link in the monitor, constantly showing a kind smile. Talk to the employees in the company about something, and let Steve. Jobs remembered the smiling face he had worked so hard to cultivate.

And now, it's easy to learn from Link.

Scully turned his head slightly, and suddenly said, "Jobs, can I comment on it?" ”

Steve. Only then did Jobs look away and look at Scully on the side: "Say it." ”

Scully glanced at Link in the monitor, then at Steve. Jobs' face. "He smiles more kindly and more authentically than you do," he said. Your usual smile, though very warm. But there is still a taste of rejection. But Link didn't, you see him, like an old friend who has known each other for a long time, and he smiles very really. There's also no such pressure from the big guys. ”

Steve. Jobs listened. While staring at Link's smile constantly, he nodded, "I was wrong just now, he didn't learn from me." His laughter is a real laugh. ”

Speaking of which, Steve. Jobs smiled bitterly again: "This Link, when facing me, turned out to be acting all along." ”

Remembering the way Link and himself talked happily along the way, Steve. Jobs contrasted his current smile. Sure enough, it felt a little different.

And Steve. But Jobs didn't get angry, and suddenly found that he had a big problem.

Also the first meeting. Link and Steve. Jobs smiled fakely, a kind of smile that is unique to shopping mall people.

And Steve. Steve Jobs used this smile to face his own employees as well.

But Link didn't, he was smiling happily and authentically, completely in tune with his staff.

And Steve. When Jobs looked at Link again, he suddenly frowned: "Scully, go ask the person who just spoke to Link, and ask what they just talked about." ”

Scully nodded, and came back not long after: "I just asked, and those employees said that Link was just asking about his usual work, and that he was very funny and humorous. ”

Steve. Jobs sighed: "It's bad, this kid has too many eyes, I have to meet him." ”

While talking, Steve. Jobs has walked out.

Scully froze for a moment, as if he didn't understand what Jobs meant, but he followed.

Link wandered around Apple, chatting with the employees from time to time, and inadvertently asking questions about Steve. The Jobs thing, and the problems related to the iPod music player.

During the conversation, Link learned that the original Qiao gang leader was preparing to build an 'Apple Store' and wanted to open up a paid channel for music downloads.

"Hmph, I see, I finally get it."

Although Link didn't ask any confidential questions about Apple, he didn't need to ask about them at all, and he kept stealing any trade secrets, as long as he understood the general thoughts of the Qiao gang leader.

This way he won't feel blind, and he can be more mentally prepared anyway, which is enough.

As he walked, Link found a room that said 'Lecture Room', and he pushed the door suspiciously, only to find that it was not locked, and there was a burst of applause from inside.

Link poked his head curiously, and found that there was a large space inside, a large conference room, and there were many people present, as if they were listening to the lecture of the guy on the stage.

"It doesn't seem to be written the words 'idlers don't enter'."

Link chuckled, walked straight inside, found a seat and sat down.

The white man next to him glanced at him, then continued to look ahead, as if he was listening intently.

And the man on the stage looked to be only about thirty-five years old, and he was talking about something.

"Everyone, pay attention." The lecturer on the stage tapped a few times on the computer, and a photo appeared on the projector with a few big words written on it: "The success of 'The Big Bang Theory'!" ”

"Huh?" Link couldn't help but laugh and said to himself, "This is also one of Apple's research topics? ”

Intrigued, Link continued listening.

The lecturer on the stage had a solemn look on his face, as if he was talking about a profound topic that could affect the overall situation.

"For "The Big Bang Theory", many people must be familiar with it, right?"

As the lecturer's words fell, there were a few voices of agreement from the audience, and Link also laughed and shouted: "It's not strange, it's quite familiar." ”

Link's shout suddenly attracted the sideways glances of many people, and the lecturer on the stage looked over, then pointed at Link and said, "This colleague, can you stand up and come back and ask me a few questions?" ”

Link touched his nose and was named as soon as he came in, which was a shameful feeling.

Although the lecturer on the stage didn't know him, it was not surprising that Apple was so big and had thousands of employees.

He continued: "Colleague, since you're familiar with The Big Bang Theory, let's talk about it. Why can "The Big Bang Theory" go from an obscure little American drama to instant global popularity in just a few weeks? ”

Hearing this question, Link scratched his head, although "The Big Bang Theory" was filmed by himself, but he didn't think about it.

"Uh...... It doesn't seem to be an instant popularity, right? ”

As soon as Link's words fell, he immediately felt a strong look of contempt coming from all directions. Even the lecturer on the stage couldn't help but raise his eyebrows: "This colleague, it seems that you don't understand the advanced business marketing problems contained in "The Big Bang Theory". ”

"Let's put it this way." The lecturer thought for a moment and continued: "We all know that the popularity of "The Big Bang Theory" is absolutely inseparable from its own excellence. But! ”

"But what?"

Link subconsciously intervened, but immediately attracted another burst of laughter.

The lecturer on the stage looked at him with a disappointed look in his eyes, and said in an angry voice: "This colleague, didn't you hear everyone laughing at you?" Forget it, you don't understand, you better sit down. ”

"Huh...... Hehe. ”

Link blushed and accepted everyone's gaze, and hurriedly sat down with his head bowed.

"His grandmother's, where are there so many but, ah, how don't I know what bullshit problems such as 'advanced business marketing' are contained in "The Big Bang Theory"?"

No matter how Link's slander was, the lecturer on the stage was still shouting loudly: "Apple employees, you must keep it in mind." When a product is successful, it is destined to have stronger competitors in front of it. What should we do in such a situation? Looking at Link's approach, everyone can deeply understand how a great marketing master can achieve a product. ”

The lecturer on the stage tapped on the computer again, and a picture appeared again on the projector.

"That's right, it's The Big Bang Theory – Halloween Special from 2001!" The lecturer pointed to the big words on the screen with teaching aids, and said excitedly: "A new American drama, with an investment of only $50,000 per episode, how can it beat "Friends", which has a good reputation for eight years?"

The question is like a product we make, how can a new product of ours surpass the powerful opponents that already exist in the field? The answer lies in The Big Bang Theory – Halloween Special.

Link, he's definitely a master marketing expert. He knew how to take advantage of the atmosphere on Halloween and successfully launched "Halloween Special". However, this is not the most important thing. We have to see the deep meaning of Link's actions, on Halloween, only a few people have seen the Halloween Special, but it is this very small group of people who wear the costumes that appear in the Halloween Special, which immediately sparked a successful marketing classic ........." (to be continued......