Chapter XXVI Copyright Negotiations
Friday, November 1ri, late afternoon.
The Halloween festivities are not over, and The Big Bang Theory is about to air its eighth episode.
Yesterday's Halloween Eve "The Big Bang Theory" special just finished airing, and the $3 million ad only received 4 million viewers.
These businessmen are all representatives of major television stations in overseas English-speaking countries, and they chose to come here in a hurry today for their purpose.
Miles, a middle-aged white man in his fifties, was the agent elected by major overseas television stations.
After so many years of development, customers in need will no longer buy them one by one, but through agents, they will purchase them as a whole, and the interests of major overseas TV stations will be evenly distributed, thereby reducing risks.
The negotiations had been going on for an afternoon, and after hours of back and forth, both sides were exhausted.
"Mr. Link." "While the ratings for 'The Big Bang Theory,' have been on a rapid upward trend in the last few weeks," Myers said. However, yesterday's Halloween special was very bad. The $3 million advertising fee only attracts 4 million viewers, which is extremely risky and will be an extremely negative signal for the audience. ”
Link stopped the other man's words and said, "Mr. Miles, just say it directly, you don't have to make so many detours. ”
Miles lifted the gold-rimmed glasses on the bridge of his nose and replied in a slow voice: "What we mean is that the copyright valuation of "The Big Bang Theory" should be based on its average ratings. ”
"Impossible!" Link rejected the offer without backing down.
None of the representatives of these major overseas television stations in front of him were easy to deal with. Miles, in particular, can be elected as an agent by major televisions, which can also illustrate the other party's sophisticated experience at the negotiation table. As soon as he opened his mouth, he grasped Link's 'weakness'.
Miles smiled slightly: "Mr. Link, we are negotiating, not fighting, you don't have to be so nervous." As you can see, all the media in the United States are now bombarding you, which is bound to affect the ratings of "The Big Bang Theory". The audience is the grass on the wall, and the tendency of the media to report is an important basis for the audience's choice, and I hope you can understand what I mean. ”
Link couldn't help but sneer, how could he not understand what Miles meant.
"This old ghost, sure enough, has a hand, and he clings to yesterday's events. A fool would agree to use the average ratings as the valuation standard. ”
Link couldn't help but think hatefully.
"The Big Bang Theory" has seen a rapid increase in viewership in recent weeks, and excluding yesterday's Halloween special, the ratings have already rushed to 11.8 million in the seventh week. However, due to the first few weeks, the ratings performance was not eye-catching, and it can even be said to be low, which also caused the embarrassing situation that the average ratings of "The Big Bang Theory" were not high.
And Miles and others also grasped this problem, and used yesterday's Halloween special as an excuse to frantically raise all kinds of difficult questions.
Their purpose is simple, if the average ratings of The Big Bang Theory are used as a valuation standard, then they will have a lot of money left!
But will Link say yes? Apparently not.
Link thought for a moment and suddenly said, "Mr. Myers, do you mean that you are not optimistic about the next ratings performance of "The Big Bang Theory"?" ”
Miles nodded, and said bluntly, "This is a very obvious thing, and I will not comment on what you did yesterday, Mr. Link, although it is a very stupid act. ”
Miles shrugged his shoulders and continued: "Forgive me for being blunt, but I still have to say that I am not optimistic about the next ratings of "The Big Bang Theory", which is also the opinion of all of us. ”
As Miles' words fell, the representatives of the major overseas TV stations on both sides of him nodded in agreement.
Only then did Link understand why these guys were in a hurry from all over the world today. It turned out that they had seen through the problems that Link was currently facing, and in their opinion, Link must now regret what happened yesterday, and they were able to try to suppress the copyright price of "The Big Bang Theory" at the negotiation table.
If yesterday's events hadn't happened, I'm afraid these people would have hesitated. Because of the ratings performance of "The Big Bang Theory", it can be called a dark horse, and the overseas broadcast authorization price will naturally not be too low.
As if he had eaten Link, Miles smiled easily, and the representatives of other major TV stations also looked at him very proudly.
"These. Child-raised. ”
Link secretly cursed in his heart, he was actually gambling on what he did yesterday! He sees this method as a kind of 'offline viral transmission' propaganda method.
But what the effect is, he himself is not sure!
Thinking of this, Link's 'gambler' xing once again came into play.
"Well, since Mr. Miles says so, why don't we make a bet?"
Link raised his head and looked proudly at everyone in front of him.
Miles lowered his head and discussed with the surrounding representatives for a moment, then raised his head and said, "What does Mr. Link mean, I'm afraid he wants to bet on the broadcast of the eighth episode of "The Big Bang Theory" tonight?" ”
Miles and the others are not fools, and they can see Link's original intention at once. This gambler-like approach is not a rational choice, and no calm businessman will bet his chances on the word 'gambling'.
This guy is still too young.
Miles was a little disappointed with his Link's performance, but now at the negotiating table, he represented the interests of several major television stations.
Miles shook his head: "As an entrepreneur, we don't bet our chips on gambling. ”
Link held the negotiation table with both hands, slowly stood up, and leaned down to look at everyone in front of him: "What if I said that as long as you win, the overseas copyright valuation of "The Big Bang Theory" will be reduced by half on the basis of the average ratings?" ”
Wow!
Representatives of major television stations couldn't sit still, not because they didn't gamble, but because the conditions offered were not tempting enough.
And now, Link's words were simply too tempting for them not to think about it.
Miles frowned and discussed with several representatives for a long time before he nodded slowly: "I have to say, Mr. Link is indeed a qualified gambler, we were persuaded by you, and your conditions are very tempting." Also, I thought our odds were much higher, so I said yes. ”
Link squinted: "That...... What if you lose? ”
Miles shrugged, "We're almost never going to lose, unless God is ready to play a big joke on us." ”
"Answer me positively, Mr. Myers!"
Link didn't give him the slightest chance to think, and continued to ask.
"If we lose, we use the rising weight of ratings as a valuation criterion. Of course, I don't think that's going to happen. ”
A trace of doubt flashed in Miles's heart, but Link urged him very tightly, he didn't or didn't think too much about it, the form in front of him was very beneficial to them.
"Good." Link nodded: "Then let me wait for tomorrow's ratings results!" ”
Link shook hands with the other party and the others with a smile, and when the others walked out of the conference room, Link's face couldn't help but sink.
"Tomorrow...... The result? ”
Everything will be revealed tomorrow.
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