Chapter 461: Don't Fall Behind

When Lin Shanshan heard Zhang Yang's question, she hesitated a little, and immediately understood, her face turned red, she glanced at Zhang Yang, and quickly glanced at Chenchen's room, and said in a low voice: "Of course I slept with Chenchen." ”

He stretched out his hand and poked at the door again, and added with a red face: "We have a white spoon, we must not let her see anything, Chenchen also knows Qiaoqiao." ”

Zhang Yang said in his heart, can I say that the Qiao Qiao you said has already turned a blind eye to this matter, but of course he can't tell Shanshan like this.

"But... There are some things that I can only tell you face to face, and..."Zhang Yang lowered his voice and said in her ear, "And it is not something that can be finished in a few words, it is best to be able to share the same bed, just like Liu Bei and Zhuge Liang, Guan Yu, and Zhang Fei in ancient times." ”

After Zhang Yang finished speaking, he hurriedly snorted for a while, so how do I feel a sense of evil.

Hearing this, Lin Shanshan finally recovered her normal face and turned red again, before, it was in a situation of discouragement, impulsiveness and excitement, that she handed over her body to Zhang Yang, but now, Zhang Yang's eyes that seemed to be about to eat her made her extremely uncalm.

You have to be reserved when you enter the house, what's more, this is not to enter the house, if you really sleep with him, and Yan Xichen knows about it, won't it collapse if you are young.

Fortunately, Yan Xichen has now gone to the bathroom to take a shower.

"No, no, I don't want it." Lin Shanshan shook her head like a rattle and flatly refused, the risk was too great.

Lin Shanshan is dressed thickly, black low-waisted skinny jeans, the upper body is an earthy yellow embroidered knitted sweater with excellent fabric, the sweater is not high-necked, with the effect of shrinking the waist, of course, she also has a scarf and a black coat, but the heating is turned on in the house, she takes off her coat and scarf.

So the current figure also looks exquisite, convex in front and concave in the back, and her tight jeans outline the length of her slender legs, which is particularly tempting.

The lights in the room originally had a hint of the charm and softness of a girl's home, and now with her pretty face like melon seeds that seemed to be annoyed, Zhang Yang did have some impulses in his heart.

Of course, he didn't forget that the main purpose was to complete that hidden task.

"Alright, alright, kidding you." Of course, in this case, even if Zhang Yang is impulsive, he is embarrassed to be forced by the overlord, and in fact, he has no such plan, impulsiveness does not mean that he has to take action.

"Hmph, I knew you were joking with me." Lin Shanshan breathed a sigh of relief.

"Let's get down to business." Zhang Yang glanced at her, in fact, it could be seen from the leaves in her eyes that after she said the word joking, there was still some hesitation in her eyes, if there was no Yan Xichen, if Zhang Yang worked harder, there was still hope to push it down again.

"Hmm." Lin Shanshan nodded, with a hint of apology on her face, as if to say, I will compensate you later.

"What is the biggest dilemma of the Lin Group at the moment?" Zhang Yang asked, "I want to see how much you know." ”

After Lin Shanshan glanced at Zhang Yang, she replied calmly: "I won't hide it from you, the first one is mainly the cost of our white spoon." ”

"The cost is mainly divided into the following categories, employment salary, commodity cost, and management cost."

"First of all, the salary of employees, now X-**ART has a total of 467 large and small chain stores in China, with a total of more than 126,000 employees, just the salaries of these employees, we have to spend more than 50 million yuan a month, and in a year, plus year-end bonuses, pension insurance, housing provident funds, etc., the cost of employment is eight to nine billion."

"Followed by the biggest item, the cost of goods, with the rise in prices over the years, our white spoon procurement costs have also continued to rise, and the profit margin has been compressed."

"Then, it is our biggest headache, but also the biggest difference between us and foreign retail giants, management costs, management costs we are the site of the lease fees, logistics costs, storage costs, commodity defects, market maintenance and so on all together, and foreign retail giants compared with them, they have a relatively complete set of management system and supervision system, therefore, I found that in the same store size, our white spoon management costs are actually 20% higher than them."

"And it is this gap that makes us lose the advantage of being the first to die while competing with them."

Lin Shanshan said what she was thinking in one breath, and at the end she was afraid that Zhang Yang would not understand, so she simply described it again: "You may not have much contact with these things, so in layman's terms, in fact, it means that compared with foreign retail giants, our original cost advantage is gone, and it can even be said that our white spoon operating costs are higher than theirs." ”

"Therefore, even at the same cost, foreign retail giants can squeeze us out with their white spoon brand advantage, and if we want to survive, there is only one way, either to reduce the price or reduce the scope of goods sales."

"The second big problem is the brand gap just mentioned, foreign retail giants, have a bad brand advantage, therefore, they are the first choice for consumers to shop; For suppliers, they buy from the White Spoon Group to keep the supplier's supply price as low as possible, and we have no way to do that. ”

"The third big problem, the scope of commodity supply, foreign retail giants have more supply channels than us, and consumers can choose more items, customers are not fools.

Naturally, they go to their kind of hypermarket. ”

"The fourth big problem, the popular online shopping problem, there are now a lot of goods, consumers no longer like to buy in the store, because the price of the store is far more expensive than the Internet, last year alone, the amount of online shopping in the whole Huaxia reached 1.6 trillion yuan, which does not include some statistics that cannot be counted, and the growth rate of the store is constantly shrinking, and our Lin family is even negative growth."

After Lin Shanshan finished her words in one breath, she exhaled, looked at Zhang Yang, and said helplessly: "You see, compared with the retail giant crocodile, our cost is not lower than that of entering the home, the brand is not better than entering the home, and the supply range of goods is narrower than that of other people. Those foreign retail giants were originally only developing in coastal cities, but now, they have slowly marched into the second and third tier cities and even the western cities, and the market we originally occupied can only be eaten away by them step by step..."

After speaking, she lowered her voice and said sadly: "Grandpa also sued me for these things, and he has been silent before because he doesn't want to put too much pressure on me, and he doesn't want to see me unhappy." ”

"So, you know now, you want to share the burden for your grandfather, right?" Zhang Yang reached out and patted her shoulder.

"Well, as long as I can do it..."Lin Shanshan nodded sadly.

"It's okay, Sister Shanshan, from now on, your business is my business, let's face it together." Zhang Yang comforted her and said, "I came to you this time, in fact, I was going to talk to you about how to save the Lin Group." ”

"However, you yourself are also very busy, and you are in the biomedical industry, I am afraid that I will drag you down."

"Don't worry, although I am in the pharmaceutical industry, this is only temporary." Zhang Yang said with a smile, "And you forget, you also have a very huge advantage, and you can cooperate with the Nuwa Group in the future." ”

"Which advantage do we have?"

"Lightspeed Logistics under your Lin Group." Zhang Yang said with a smile, "I know that at the beginning of the establishment of Lightspeed Logistics, it was because there were too many logistics businesses in your group across the country, and for this reason, you set up a Lightspeed Logistics to ensure timely delivery, and now it has actually developed into a large express company, which is your white spoon advantage." ”

"Our white spoon advantage?" Lin Shanshan hesitated for a moment, "What do you say?" Of course, I know that this logistics company is indeed the most profitable under our Lin Group, but there is still a certain gap between the share and the store. ”

"How to say, in fact, it is very simple, the future of commodity trading, the main popular or two, one is the traditional store sales, and the other is electronic online shopping, the two can not completely replace each other for a while, but it is undeniable that the online shopping market will slowly expand, and eventually I believe it will replace the vast majority of traditional stores."

"At present, online e-commerce has now slowly sat down to this point, and the retail industry is still a virgin land to be developed, but I believe that this will come sooner or later, and when it really comes, the brand of logistics and online shopping stores is absolutely crucial, and at the same price, high-quality and efficient logistics and high-quality promotion effects can definitely make you the leader in this field."

After listening to this, Lin Shanshan asked in surprise: "You mean, put the retail industry on the Internet?" ”

"Not bad!" Zhang raised his head, "This requires an efficient logistics to support, you Lin already have an efficient light-speed logistics under your name, plus X-**Art, although this year is declining, but the influence of the brand is still huge, these two are enough to support you to start taking the lead in online sales." ”

"This is indeed a good idea, but it will not be too advanced, Bi Jing is now in traditional stores, such as fresh food, vegetables, fruits, these things are still not easy to buy online; On the other hand, although there are many people who are keen on online shopping, there are also many people who enjoy the feeling of shopping in that kind of super commercial city, and there are still the vast majority of people in society who do not use electronic devices to shop, such as those who are middle-aged and elderly. ”

Hearing this, Zhang Yang smiled and said: "I naturally know this, so I said, now the importance of taking the lead in creating a brand, what about vegetables and seafood, as long as the logistics are developed enough, as long as the order is placed, it can be delivered in half an hour, and it is guaranteed to be fresh, as for those who will not use electronic devices, it doesn't matter that society is developing after all, and electronic devices will eventually become popular." ”

"What about promotion? Although the network is convenient, but the page is so big, in the shopping mall, you can choose slowly and carefully on the dazzling array of things, and the Internet is limited by the web page, I'm afraid it won't be so convenient. ”

Zhang Yang smiled slightly and said: "You said it seriously, the question of how to promote, there is only one purpose, that is, four words, do what you like." ”

"Do what you like?" Lin Shanshan shrugged her shoulders and said suspiciously, "Don't say that this is an online sale, even in reality, I'm afraid it won't be able to do what it wants, if there is a way to do what it likes, the current Lin Group will not decline." ”

"Hehe, there's no way to do it in reality, but it doesn't mean that you can't find it on the Internet."

When Lin Shanshan heard this, her eyes lit up slightly, but then she shook her head like a rattle: "I don't believe it." ”

"Hehe, I'll tell you about my idea, if you think it's feasible, then night..." Zhang Yang stared at the two towering snow-white balls behind her towering breasts, revealing a wicked smile.