In today's society where the whole people are entertained, can we achieve the expected social and economic benefits by insisting on doing a news program with discipline? Xu Yihui's question is the most critical thing that needs to be considered in the bid evaluation.

Xia Musheng's eyes were firm, he took a deep breath, and said, "Let's be honest, I've been waiting for your question for a long time. What you asked is exactly what my team and I have been thinking about for a long time, pan-entertainment is a reality, and we will not hide our ears and steal the bell as if it does not exist; But going with the flow is not necessarily the way out.

"Is it hard to do a news program? It's definitely more thankless than doing entertainment. But no one in this world can avoid the news, just as no one can avoid reality. If entertainment is to make people avoid reality and enter the unreal, then journalism is to pull these people who are obsessed with themselves back to reality. I'm willing to be the fool who woke everyone up. ”

At this point, he paused.

Cen Yutong's heart was beating hard, such a Xia Musheng was so charming!

Yu Zhen, who was sitting next to her, nodded slightly, and the corners of his eyes were moist, at the beginning, he used this "fool's" theory to fool him into the thief ship. What a world to ...... Always take the few sober people as fools!

Xia Musheng continued: "I have been in the TV news industry for many years, and I know that it is meaningless to be too idealistic and too beautified. So just now I have a little personal emotion, and the next thing I want to analyze is whether this news program that is going to be done in real time is feasible or not.

"First of all, you said entertainment, yes, entertainment programs have the widest audience. Everyone is tired, and it is understandable to relax; There are also younger audiences. They just like to treat celebrities as idols, are they wrong? Didn't we also have celebrity idols when we were young? No, they're not wrong. Merely. They're not our audience. This is not contradictory, there is no conflict between the two.

"In the past, the media audience talked about 'unity', that is, the more viewers who watched my show, the better, but now that there are so many choices, is there still a situation of 'thousands of empty alleys'? No way. So now talk about 'focus', grab your target audience and turn them into fans. This is success, and it is the basis for us to achieve both social and economic benefits.

"In terms of audience, we are targeting a more high-end group of people. This part of the people has thoughts. If you have the ability to spend, hold them, why worry about having no way out? Therefore, our advertising composition is also based on cooperation with 4A companies, brand advertising, large company advertising, ......"

Xia Musheng talked eloquently. Conquered almost all the evaluators present. Xu Yihui listened. Nodding with satisfaction: "Whether you can compete for the time slot today or not, I think it's a blessing to have someone like you in the TV industry." I suggest that everyone give him a little applause! ”

In the warm applause, Xia Musheng bowed again.

When he straightened up, Lu Xing, an evaluator from the publicity department, took the microphone for questioning: "You are very good at doing programs and talking." But what I'm going to ask next may not be so pretty, so please be prepared. ”

Xia Musheng condensed and said, "Excuse me." ”

Lu Xing said: "I remember the sample you just broadcast, just yesterday. Yu Zhen was therefore on the Internet hot search list. Can you tell us a little bit about that? ”

Not all of you here are Internet experts, and you may not pay attention to the hot search topics on the Internet that only exist for less than a day. But Yu Zhen was the main victim, Lu Xing looked back at him while talking, how could he be indifferent?! He was about to stand up and reply, but Xia Musheng immediately soothed him with his gaze and replied, "This matter is a misunderstanding. ”

Xia Musheng explained on stage, and Cen Yutong turned to Yu Zhen worriedly. She suddenly had a new understanding of that matter: "The vast night rain is also thundering" is a good time to choose! Is he really just a boring keyboard warrior? No, he may not be able to do more than just have a personal grudge against Zhen! He also once said that "The River of Hometown" was a news fraud that caused Cen Yutong's crisis!

He didn't come only at Yu Zhen or Cen Yutong, but at Xia Musheng and "real-time". Nowadays, some people say this in the bidding - if the "real-time" is affected by this and fails to win the bid, the beneficiary is the "moon"!

Could it be that "the vast night rain also thunders" is Yang Muen's person? !

Cen Yutong's body trembled slightly. She never imagined that a single bid could bid for so many things. But soon, she will have a deeper understanding of what it means to be like a battlefield in a shopping mall, where you have to fight each other and deceive yourself.

Lu Xing continued to ask: "Actually, I myself believe that this is a misunderstanding, but the 'real-time' mode has always been to play the anchor's personal brand. So what I want to ask is, if the personal brand is dirty, then the column itself must be greatly damaged, how to solve this problem? ”

Xia Musheng said: "First of all, I must emphasize that Yu Zhen's ability and reputation are here, he is the best anchor of Haicheng Satellite TV at present, and it is beneficial and harmless to use his personal brand and column as a binding."

"The little trouble we considered was to use him too hard. Yu Zhen was also promoted to the anchor of Haicheng Satellite TV's other fist column "Current Affairs", once the two programs are launched at the same time, it is inevitable that it will be difficult to separate. In order to solve this problem, 'real-time' film and television will gradually introduce reserve forces, such as Cen Yutong. Cen Yutong, you let everyone know you. ”

He actually named him directly! Cen Yutong hurriedly stood up, smiled and bowed, secretly lucky in his heart, he finally practiced a little and was not too flustered.

As soon as she got up, many evaluators who didn't know her very well but had heard her name suddenly quietly discussed:

"Oh, I remember, the one who took the lead in interactive singing at the New Year's Eve party!"

"It looks different. After putting on makeup, I completely changed into a person, and I didn't even recognize it......"

Liu Jian also explained to the evaluators around him: "Our news center came out with good ability. ”

…………

Cen Yutong politely signaled to everyone, sat back in his seat, and smiled embarrassedly at Yu Zhen. Yu Zhenhui smiled, there was no hypocrisy or discomfort, and Cen Yutong was a little relieved.

After Xia Musheng finished answering, the master of ceremonies asked a few more questions, and saw that no one asked any questions, so he announced: "Then the question session is completed, and then we will open the bid, and the whole process will be notarized by a notary." In order to show fairness, the evaluator will not leave this room until the bidding and evaluation are completed. ”

The master of ceremonies picked up a sealed envelope in his hand, which contained the bidding documents submitted by Xia Musheng in advance. Yang Muen's offer is 58 million, how much will Xia Musheng's be? (To be continued.) )