Dingdang, founded in 1999, is the largest online bookstore in China and the first B2C listed company.

In the field of B2C in China, it is one of the most successful enterprises in the early days. It's just that the Internet has never been a place to talk about seniority, and those who can have the last laugh are often backward capital upstarts.

When the B2C field is maturing day by day, and Dingdang is preparing to taste the fruits of victory, capital predators have entered one after another. There are traditional home appliance retail giants, such as Ningsu Electric Appliances and American Electric Appliances; There are also Internet bigwigs, such as Amazon and the Forty Thieves; There are also spokespersons for international venture capital firms, such as Jingxi Mall and Vipshop.

In the face of the invasion of these giants, Dingdang should defend its territory to the death, but Dingdang is powerless. Every family has a scripture that is difficult to read, and Dingdang.com is far from being as beautiful as everyone thinks.

Although Dingdang is known as the "Amazon of China", it does not have Amazon's creativity and ability to raise funds. Although it occupies a large share in the field of books, due to the extremely low gross profit margin of books, Dingdang has been in the red since the day it was established.

In the 10th year of its establishment, Dingdang made a profit for the first time, and immediately chose to list on the NASDAQ the following year. But going public didn't help the company improve its performance, and then it continued to fall into losses, and the little money it managed to raise from the stock market was slowly consumed.

It is precisely in this way that the position of the boss of Huaxia B2C was replaced by Jingxi Mall, which has strong capital, in 2009. Not only that, Jingxi Mall is after gaining a firm foothold. Immediately pointed to the hinterland of Dingdang.com, and entered the book industry in 2011, triggering a vigorous price war.

Originally, the gross profit margin of the book industry was humiliatingly low. Now, Jingxi Mall has carried out a sharp price reduction promotion of books to grab the traffic of Dangdang.com. This move directly caused the poor Jingle to fall into the abyss, not only losing the last piece of territory of online books, but also exacerbating the loss.

Although Dingdang followed the trend and expanded from selling books online in the early days to selling various types of department stores online, it was not successful. The latest release of the first quarter report shows that the operating income is 2.4 billion and the loss is 22 million.

A quarterly loss of 22 million. It is 88 million a year, which is a big burden for any enterprise.

Loss. It has become the biggest headache for Dingdong.com.

Over the years, the funds raised from the stock market have been squandered almost the same, not to mention competing with those giants, even survival has become a problem. In particular, the competition in the e-commerce industry has already moved from front-end sales to comprehensive PK. The competition is the comprehensive strength including warehousing, logistics and technology.

Due to the lack of sufficient capital. Therefore, it has long been left behind by these latecomers, and the construction of logistics and warehousing has long been thrown off by Jingxi Mall. Now that the era of mobile is coming, Dingdong has become a leaky ship, and it is impossible to continue to ride the wind and waves.

Now, Dingdong has to face the fact that it has fallen behind the times, and these more than ten years of efforts have only gained a popularity, a seemingly gorgeous shell.

"According to reliable sources. Dingdang secretly approached potential buyers, only due to disagreements over valuations. The deal has not yet been finalized. Sisi paused, then said another piece of news.

"What is its market value now?" Ye Zhengzheng changed to a comfortable sitting position and came to have some interest.

"$500 million!" Sisith blurted out.

"So expensive?" Ye Zhengzheng glared when he heard this. I didn't expect that foreigners are also so unreliable, and a company that has been losing money for more than ten years can give a valuation of 500 million US dollars.

"Is it expensive? This is an old Internet company, and it has a perfect architecture, and if you buy the forty percent of the shares from the controlling shareholder, it will only be 200 million US dollars! Sisi patiently analyzed.

"I can't get $200 million!" Ye Zhengzheng pouted, he had lost interest in the acquisition, this money had exceeded his psychological expectations, and he did not plan to let Xingfumen carry out equity financing again.

"Didn't you win a lot of money in Hong Kong?" Si Sisi hugged her hands on her chest again, letting the low-cut shirt squeeze downward, and her chest looked even sexier.

"I don't win a fraction of the money!" Ye Zhengzheng's eyes looked down, but he didn't expect that this woman not only had breasts, but was also quite well-informed.

"Can't really get it?" Sisi stared straight at him.

"Can't take it out!" Ye Zhengzheng was straightforward, and added in his heart: Even if you can take it, you won't take it.

It's not that Ye Zhengzheng really can't raise money, it's just that the current focus is on dealing with Niu Changsheng, and he doesn't plan to consume too many resources for this matter. Of course, the most important thing is that Ye Zhengzheng has reservations about Sisi's trust.

It is a good thing that the door of happiness is bigger, but this ability to resist will be stronger, and a careless will drag down the foundation of September.

"I'll touch you!" Sisith looked up.

"Touch what?" Ye Zheng was puzzled.

"Don't think I don't know, when I first came in, you kept looking at my chest!" Sisi puffed up her chest, and under the outline of the white t-shirt, it looked even deeper and more attractive.

"Who is to blame for the lack of clothing you wore today?" Ye Zhengzheng stared there generously and did not deny it.

"Then it's so happily decided, I'll give you two months, and this is your last chance!" Sisi stood up, waved his hand, and turned away in style.

Today's happiness gate can be described as a thousand things, that is, to renovate the factory, to build logistics and warehousing, and a lot of company affairs to deal with. If it weren't for the fact that she happened to go to the South China Sea on a business trip to discuss naming rights with Nanyue TV, she really didn't have time to come to Ye Zhengzheng.

Sisi left, and Ye Zheng rubbed his temples.

He has already seen that Sisi, like Tie Dongxue, is an ambitious woman, and her dedication is probably heavier than that of a man. Now that the company has just started, it has already put a company with a market value of more than 3 billion yuan in its eyes, and it is really daring to think of anything.

However, Ye Zhengzheng called up the information of Dangdang.com, smacked his mouth, and finally got moved. It's not because of the elasticity and feel of his breasts, but because he thinks he can list Dingdong as an acquisition target.

"Name: Dingdong!"

"Total assets: 500 million."

"Liquidity: 45 million."

"Comment: The business strategy is too conservative and the pursuit of profits is excessive, resulting in serious brain drain and missed the opportunity to grow and grow, and this quarter is bearish."

"Enterprise Rating: B."

……

Looking at this information, the corners of Ye Zhengzheng's mouth couldn't help but curl slightly, this is really a bad time when he is on the Internet. An Internet company in Nuoda has only 45 million in cash, and the inventory is at most 300 million, which is destined to not keep up with the pace of the times.

(To be continued.) )