"Bastard!"

Fang Shiquan crumpled a piece of paper into a ball in a frustrated manner and threw it vigorously on the paper basket next to him. He is the general manager of Nanhai Brewery Co., Ltd., but he has not had a good time lately.

Beer production and sales declined due to the adverse effects of the global economic downturn, snow and ice disasters, and continuous rainfall. Competition in the industry has further intensified, the company's market share has declined, the price of malt, the most important raw material, has risen sharply, and this year's operating performance has dropped significantly.

The latest report shows that last year's operating income was 600 million, a year-on-year decrease of 25%; Operating profit was 30 million, down 42% year-on-year.

Among so many industries in China, many people don't know that beer is the most miserable industry, with a ridiculously low rate of return. However, this is also self-inflicted, which is inseparable from the history of beer.

In the 90s, many beers thought that they would have a head start by grabbing the ground and preparing for the competition. As a result, beer companies led by Tsingtao Brewery began to embark on the road of nationwide expansion, and attacked all over the country.

However, after the goal was achieved, it was found that the beer industry could not produce scale effects.

If you build a factory with a capacity of 10 million tons in the South China Sea, the production cost will certainly drop, but if you want to transport the product to Tianjing, you can just dump it like a dairy farmer.

Beer competition has had a bad effect, and the retail price has fallen, but the cost of production has remained high. In particular, malt, an important raw material for beer, is mainly imported, and the fluctuation of raw materials affects everyone's heart at any time.

After Tsingtao Brewery went public, the return on net assets in 1999-2001 was only 3-4%. Another company, Runhua Beer, is also having a hard time, and its stock price has been tumbling since its listing in Hong Kong.

In 1978, the scale of beer production in China was 400,000 kiloliters. However, by 2009, the total scale reached 42.36 million kiloliters, an increase of more than 100 times, and the annual output has ranked first in the world for eight consecutive years.

It is under the action of multiple factors that the beer industry has become one of the unprofitable industries in recent years.

Nanhai Beer is a regional brand, with South China accounting for more than 90% of total sales. But this market is constantly being eaten away by foreign beer brands. And the market share has fallen below 30%.

Now, the second largest shareholder, Interwell, has proposed to pay dividends and withdraw funds, in fact, it wants to withdraw capital.

However, in today's situation, if the funds are withdrawn, not only will it affect the cash flow of the company, but also may affect the entire listing plan. Although it is true that the IPO has been suspended now, if it is restarted. He is confident that he can push Nanhai Beer to market.

However, it seems that Interwell can't wait, and they will put pressure on Fang Shiquan again.

"Mr. Zhao, Mr. Zhang of the Sea Blue Gold Jar is here!" The secretary walked in and said.

Fang Shiquan put down his pen and frowned slightly, "Let him in!" ”

After a while, a middle-aged man with flowery hair walked in with a gentle smile on his face. He is the owner of the Aquamarine Pot of Gold. Pearl River Beer's metal can supplier, the relationship between the two is not bad.

"You're not going to call for money now, are you?" Fang Shiquan said slightly unhappily.

"How could it! Can't I reminisce? Daniel Zhang sat down across from him. The smile on his face did not diminish.

"Say it! You must stay in your factory if you are fine, how can you have the leisure to come to me! Fang Shiquan lit a cigarette with an understanding look.

Daniel Zhang was exposed, but not embarrassed, and said with a smile, "Old Zhao." I heard those Belgians are going to quit? ”

"It's not that they quit, they may have the intention!" Fang Shiquan nodded and did not hide it.

In fact, things are easy to understand, now Nanhai Beer has been losing ground in its own territory, and now the road to listing is blocked. If anyone can take over. As long as the price is not too pitiful, they are definitely willing to transfer.

"Can you help me pull a string, I want to meet them!" Daniel Zhang said.

"Can you eat it?" Zhao Tian was seriously skeptical.

"Naturally, I can't eat it, I'm returning the favor!" Daniel Zhang shook his head and said honestly.

"Who is it?" Daniel Zhang flicked the cigarette ash and asked curiously.

"You can't do this, promise to help me get that Belgian out!" Daniel Zhang leaned on the chair handle and took the opportunity to put forward conditions.

"Good!" Zhao Tian nodded happily.

……

The rain poured down from the gray sky, harnessing the whirring wind, like a naughty child, pouring on the high-rise buildings, on the streets littered with garbage, and on the passers-by.

Bang Bang Bang ......

A large patch of rain wanted to be poured into an office, but it was blocked by the huge glass window, making a crisp sound. Due to the gloomy weather, the office lights are on, and a young man is sitting at his desk working.

After a while, a young man from a wooden man walked in, and the young man handed him a list. The young man didn't say much, glanced at the list, nodded solemnly, and then turned to leave.

Cracking sound......

Ye Zhengzheng stood up and stretched his waist, and the bones and joints sounded like fried soybeans.

With the ability to identify 100 million yuan, he quickly devoted himself to work in the past two days, looking for suitable large enterprises. In addition to helping September Online find financing targets, it also has to serve September Capital and try to find a gold mine from it.

"Hey, okay...... Got it! ”

Ye Zhengzheng received a phone call and nodded, the corners of his mouth curled slightly.

As soon as he put down the phone, he opened the drawer and pulled out a document. And looking at the cover of the information, a series of numbers soared out.

"Nanhai Beer Co., Ltd., total assets: 900 million."

"Total liabilities: 200 million."

"Liquidity: 100 million."

"Comments: Although the industry is sluggish, it is stable in operation, with a listing potential of 90%, and is optimistic in the long term!"

"Enterprise Rating: A."

……

This is his first shot into a 100-million-yuan enterprise!

Although the beer industry is very weak, the operation of this beer company is also very average, and the grade is only A. However, his listing potential is the greatest, and once the company is listed, even a murderer will become a hero.

Many companies, before listing, have beautiful financial statements, and lose money immediately in the first year of listing. And some high-quality enterprises, such as Jingxi Mall, a leading B2C enterprise in Huaxia, have created the most efficient logistics system, but if they want to be listed in Huaxia, there is no door.

This is the current situation of Huaxia, the company's grade is not important, and the market prospect is not important, as long as the report meets those standards. There is a gate department guarding the city gates, but they keep the good people out of the gates, let the bad people in, and if something happens, nothing happens to him.

However, this kind of thing is not something that Ye Zheng can manage, what he has to do now is. Taking advantage of the resignation of the second largest shareholder of Nanhai Beer, he went to take over those shareholders and happily became the majority shareholder of a listed company.

And he has already thought about it, and when it is time to sell, let the September football team cooperate with Nanhai Beer to have a football concept stock. (To be continued......)