Over the years, Daniel has been at the heart of the media during awards season. But in the extremely developed Hollywood entertainment media industry, he cannot be the only core. What's more, he is far away in Vancouver to shoot movies, and he is much worse than many people in terms of subjective initiative. The team is even hesitant to launch a PR campaign for the Oscar, but the others have no scruples and go all out. The nominees' every move has become a hot spot chased by the news media, coupled with the news that the Oscars continue to announce the addition of award stars, hosts and other news, the media carnival brought by the Oscars provides an entertainment feast for the whole world.

As for whether Daniel joins the competition for the best actor, it doesn't have much impact on the entire Oscar public relations situation, DD Pictures has "The Immortal Gardener" and "Wall-E" to compete, and the company's team has long rolled out its own public relations posture, even in the year of 911, the Oscars' public relations activities are relatively low-key and small, but they still exist. Therefore, the award, known as the centennial Oscar, and the academy that runs it, are facing many controversies, and they are not as important and worried as everyone thinks.

Hollywood can't do without the Oscars.

The United States is also inseparable from the Oscars.

This is where the greatest strength of the Academy of Motion Picture Arts and Sciences, led by Chairman Pearson, lies.

……

A conference room at MGM.

After DD Pictures joined, the century-old store ushered in considerable changes, such as the conference room, which was more modern, with solid wood furniture, intricate tapestries, traditional gold and silver decorations, all taken away and sealed, and turned into modern glass, alloy, impressionist and minimalist paintings, etc.

In addition to trying to change the decay that MGM has sunk into the bone marrow, Daniel also intends to tell everyone that MGM's owner has changed, and the younger and more trendy DD Pictures. Now the owner of this company.

At the top of the table is MGM CEO Lang. Meyer, this shows that the meeting is quite important, and at the moment MGM is working on four or five films at the same time, the staff is full of firepower, and the top management is also very busy. Meyer except for internal affairs. also needs to pay attention to the exchanges in the industry, such as the Golden Globe Awards ceremony, such as the Oscar nomination dinner of "Vanity Fair", etc., he basically needs to go when he is invited. As one of the most precarious studios, MGM has a clear understanding of its purpose to unite all the forces that can be united.

Bright. Meyer's Cup is a limited-edition Christmas snowman-themed cup from Starbucks – quite a surprise and surprise for young MGM employees.

In his hands, Helen. Dele sat there, and he and Daniel had been working very well together, after DD stepped in. The rising tide lifted all boats, making the eyes of MGM's former senior managers turn green with envy. But who would have thought that a few years ago, a small investment "Legally Blonde" brought Helen not only the only box office highlight of MGM during the fall period, but also a bigger opportunity - as the head of MGM's film production department, it is likely that he will be promoted to senior vice president of the group in the near future.

In addition to Meyer and Helen, the youthful actors are the most eye-catching.

Zack. Efron, Vanessa. Huggins, Ashley. Tessdale, Lucas. Grabi, four youth idols who are only one-third of Meyer's age, sit in the left row. Across from them were MGM staff. Publicity, PR, finance, administrative staff. Next to Efron, to the left of Meyer. It is the director of "Youth Musical" Kenny. Ortega.

The meeting was to discuss the publicity and distribution of "Youth Musical", and Kenny had already cut out the final version.

Disney was supposed to have made the TV movie unveiled to the audience on January 20, but now as a complete big-screen movie, of course, everything is different, including the entire distribution plan.

Daniel demanded that they have to come up with a good enough plan.

For a song and dance movie that has been in decline for a long time, it is difficult for people to wait for the moment of release with peace of mind. to wait for God's judgment, success or failure.

MGM has a lot to do.

Bright. Meyer's eyes looked at the video device above the conference room, which was going to be shown to Daniel, if he needed to. In his head, he was thinking about the communication with Daniel last night. Because of Daniel's existence, many times, DD Pictures or MGM is not a completely classic company operation model. Some specific work should have been bottom-up, with the department giving the plan and approving it from above. But at MGM and DD, Daniel usually gives advice, and he doesn't communicate with the head of the department at the studio, he doesn't have the time and the will. So usually the people who receive information from him are the people in charge, that is, David, Melissa, Ferguson, Meyer, Helen.

"We need to use the Internet," a middle-aged man from the publicity department spoke first at Meyer's motion, "for obvious reasons, first of all, "Youth Musical" is a work that is significantly aimed at teenagers, and God knows, in order to get a G rating, we spent a lot of effort and specifically consulted DD Animation's partners. ”

It's not easy to get a G rating for a live-action movie, but he's obviously quipping that from the start, the script was destined to be a clean, everyone-oriented film — a far cry from the R-rated films that DD excelled at.

"And on the Internet, especially on social media, there is a very high percentage of teenagers, which helps us to get their attention efficiently. Secondly, in the field of Internet marketing, DD is an expert, and no one knows the Internet better than them, which is a unique condition for "Youth Musical". I think we can ...... A business dance event for ordinary people...... Dance Show Popularity Selection ......"

The publicist began to introduce the team's plan one by one, and there were some highlights and overlaps with Daniel's proposal.

Meyer nodded slightly, acknowledging the plan, and then motioned for Helen to say something.

"I think it's a great plan, and as Bernie said, young people are the main target we want to fight for, and our energy and budget should be focused on this group. But a variety of social networking activities shouldn't be the whole story. "As a senior manager of MGM, Helen has her own understanding of traditional publicity methods. Speaking to Bernie, she said, "Pavement advocacy is essential, especially for high school and college students. Social networks are reaching a larger and larger number of people, but influence may not be a substitute for real-life contact. ”

"I agree with Helen." Efron thought about it, as a young rookie actor, sitting here is somewhat lacking in confidence. But he decided to say what he thought. "Social networks are becoming less and less cool with my classmates."

"Huh?" Meyer looked at Efron with interest, as Daniel said yesterday, when he said, "The magic of social media is disappearing in old groups, such as college students and young people, and in new groups, such as college students and young adults, and in politicians, consumer goods companies, small businesses, or stores." Therefore, the promotion of "Youth Musical" can, of course, and should also make targeted use of social networks. But on the other hand, the traditional way of propaganda should be considered, how to use more attractive methods to glow its brilliance and effect. This is something that the propaganda department needs to consider. ”

After getting some kind of affirmation from Meyer, Efron's mood calmed down a lot.

"Of course, my friends are all using F2F, and as long as they are online, they always open their F2F homepage. That's right. But it's already hard to get them to have an idea that the movies advertised on F2F are cool. It's trendy, it's super fun. Therefore, I think that F2F websites should be a 'traditional' way for "Youth Musical", that is, to inform these people. If one wishes to enhance the unique medium of the film, more methods should be used. For example, Helen just said ground propaganda. Campus events and the like. ”

The discussion began to be lively, and both professional Bernie and fledgling young people such as Efron and Vanessa made suggestions for the whole campaign based on their own experiences.

This is probably the most moving scene of the whole work, and everyone is trying their best to get better results for the work they have created together. More people's recognition, thus consuming all their wisdom and talent.

Bright. Meyer knocked on the table a few times to silence everyone.

"Yesterday, I had a conversation with Daniel, and he suggested that we could do a national school dance competition with the TV station - the Youth Cup of Singing and Dancing Youth."

"Dance in the Woods?"

Fox TV's dance reality show, "Dance in the Woods," which was a hit last year, was impressive.

Everyone fell silent and fell into thought.

It's hard to argue that the Youth Cup is purely for the promotion of the movie "Youth Musical", because MGM's involvement in reality show production itself will bring considerable benefits, and of course, it can also be a loss. Strictly speaking, these two moves should be two separate plans, but there are ample opportunities for cooperation between them.

If you take this into account, then Lang. Meyer and other high-level officials are the ones who decide whether or not to act this way in the end. And not them - the participants in the film "Youth Musical".

……

"How did you suddenly think of getting involved in a talent show?"

"It's profitable on its own, and secondly, for MGM, reality TV will help them connect with their audience — and they should."

Daniel was on the phone with Melissa, and as DD Pictures' chief content officer and MGM's vice president, she was certainly interested in the new move.

The idea has been around for a long time, and Fox's "Dance in the Woods" was indeed the trigger that stimulated Daniel. Moreover, for DD Pictures, it is a matter of time before they get involved in television, and they do not have a cable network behind them, which is their shortcoming, but it does not mean that they have to give up all their interests at this point - except for the broadcast rights of film works. From which point is it to make those well-known hit TV series? Of course, this is necessary, for American dramas, Daniel is much more familiar, in fact, for many Chinese, watching domestic dramas is one period, watching American dramas and British dramas is another period. However, Daniel is conservative about whether this is the right time to directly intervene in the production of TV dramas.

MGM certainly has a TV drama department, but it has shrunk to the point that it is not like a word, and there are many news factors that want to directly restore the glory of this department. For example, financial pressure, a deal with Warner, has given MGM the money to take on maturing debt and push for a lot of new plans. But to make the leap into the TV drama field, there will be more pressure on funding, and importantly, it will cause problems for MGM's staff. At a time when film projects don't regain success, too much of a pace can make them suspect that MGM might be pulling the egg.

At this time, the confidence and cohesion of the company are crucial.

On the other hand, TV stations are different from theaters, they have not deeply felt Daniel's so-called "undefeated legend", and the most important factor for them to have the idea of buying a drama must be the quality of the TV series and their recognition of MGM. This is not a simple matter. ABC is Disney's, NBC is Universal's, Fox is Fox's, CW belongs to both Columbia and Warner, and CBS, although spun off from Viacom, is clearly entangled with Paramount. In such a complex context, MGM wants to stand out from the encirclement, based on the professional attitude of major TV networks, it cannot be said that it will be maliciously blocked, but in fact it will be more difficult, which is also true.

Therefore, in the name of publicity, it is a good opportunity to cut into the production of talent shows.

Since "American Idol", this piece itself has been more and more valued, and a reality show where creativity is king is Daniel's forte, he completely remembers which shows will be very popular in the next ten years, and he still remembers that a reality show of a group of men and women with good bodies on a desert island impressed Daniel, and it was quite hard to find seeds back then.

When they were successful in this field, the major TV networks were more confident in MGM's production capabilities, and it was only natural for them to step in and get involved in TV production.

Daniel had some fragmentary exchanges with Cusa and Meyer about these complex ideas, and it was time to form a concrete development plan.

Melissa was the right person to work on the project, but of course, the specific work would be done by someone more convincing.

After listening to Daniel's not-so-structured ideas, it was hard for Melissa not to sigh.

"It's hard to believe, but I have to say, Daniel, you're a genius, and more than I could have imagined."

"Oh, then you need to cultivate your imagination." (To be continued......)

PS: Thank you, eternal depravity