In the era when the record industry is declining and it is difficult to continue as a pure singer, the "Golden Wheat Award" is not as prosperous as it was in the past. Pen Fun Pavilion www.biquge.info so Haicheng Satellite TV took a certain risk by winning this project.

However, Haicheng Satellite TV did not regard it as a profitable business; The key is to use the star effect to do a good job in the image of the new Star TV.

The operation of the entire satellite TV has to rely on large-scale entertainment programs and large-scale public events to create influence. Therefore, the combination of "I Am an Anchor" and the "Golden Wheat Award" award ceremony has become an inevitable choice.

And how to combine them perfectly is also an art.

Generally speaking, an award ceremony is divided into two parts: the infield and the outfield. The outfield is for the stars to walk the red carpet, and the responsibility of the outfield host is naturally to introduce the stars who walk the red carpet show, and usually have to lead them to the display stage and interview a few random words; The infield host is to host the awards party.

The functions and responsibilities of the two are different, and if there is no special shortage of manpower, two groups of personnel will be arranged. The weight of the outfield host is relatively light, and young or less important anchors are generally arranged, while the highlight of the infield is naturally played by the pillars.

This time's "Golden Wheat Award", Haicheng Satellite TV is generally arranged in the same way, and the infield is the first brother Yu Zhen and the first sister Ning Wei of Haicheng Satellite TV who preside over the overall situation.

In the outfield, the three players who have advanced to the top four of "I Am an Anchor" are put on the field: the slender Tang Su is rugged Yan Ce, and he is sandwiched by a beautiful and unparalleled Su Weina, who is really the first to win people.

These three people are outfield hosts, which is not in the official schedule of "I Am a Streamer", which is equivalent to an extra game, not to decide the winner, but to give them one more opportunity to show themselves. Whether you can seize this opportunity to attract fans depends on your own ability.

For Cen Yutong and Shu Han, who successfully passed the public voting session and entered the repechage match with high scores, it was not so easy.

This battle is a battle of life and death, and it is a one-on-one PK.

One step to the sky, or fall into the dust, in one fell swoop.

This is the cruelty and excitement of "I Am a Streamer".

When the public voting ended, the two finally broke through to the repechage, and the rules of the competition were introduced.

Webcast!

The mode of online live broadcast has been tested on a small scale in the previous round of "A Beautiful Mind", and the interactive effect is quite good; The repechage match is an upgraded version of the webcast!

If it is said that in the simultaneous live broadcast of "A Beautiful Mind", there is still a little caution of traditional media - it is more like a live radio broadcast, although it is a live broadcast, but it can access the signal and present it on TV, in fact, a round of screening has been done, and the sound that is not suitable for broadcasting on TV will not appear on TV.

After all, TVs are a little more regulated.

The Internet is different, although the mouth of the Internet is gradually shrinking, but in the end it is more relaxed than TV. This is also one of the reasons why there are more and more online solo dramas and online solo programs.

It can be said that the Internet has occupied half of the traditional television media.

The repechage match of "I Am a Streamer" will be built on the mode of "live webcast". Two women, one person all the way, each brought two staff members and a selfie phone to do the interview warm-up before the "Golden Wheat Award" award ceremony.

The live broadcast period is not fixed and may be opened at any time, so it will not be broadcast on TV, but exclusively on the Haicheng APP network.

Since it is not broadcast on TV or competed on stage, it is impossible to continue the scoring mode of "I Am a Streamer" in the official schedule voted by the on-site judges; It will be scored using a rigorously calculated methodology.

Combined with the characteristics of online live broadcasts, there are several components of scoring: first, of course, the number of online viewers, duration, likes, and tips attracted by live broadcasts; Because the live broadcast may run throughout the day and is opened at an irregular time, a value of "secondary transmission" is specially set to supplement the count.

All of the above data are based on the pre-set formula, converted into a score, and the one with the highest score wins.

Because it is a comprehensive accounting at multiple levels, it avoids the use of extraordinary means such as brushing data or launching super gold rewards to pull the score, so it is relatively fair.

I have to say that Xia Musheng's idea of grafting the currently popular online live broadcast onto TV shows is very bold, and it also puts a lot of pressure on Cen Yutong and Shu Han.

Not to mention anything else, only such a setting was given, except for the necessary cooperation of the column group, it completely depends on the anchor's own ability.

If you want to increase the absolute duration of the live broadcast, you have to be able to speak and find things by yourself; Not only do you have to talk non-stop, all kinds of "death", but you also have to say interesting things and do interesting things; Otherwise, even if your live broadcast room is always open, people get bored and quit, and the number of people online and the interaction rate decrease, it won't add much to the score.

Absolute duration is not the only criterion for measurement, if your live broadcast is interesting, and the people who watch the live broadcast spread it by word of mouth, so that people who missed the live broadcast can watch the video on demand afterwards, that is, the so-called "secondary transmission", if it is popular enough, it is not impossible for the final score to exceed the time of the live broadcast.

All in all, the resurrection competition is about popularity, personal ability, and their charm as anchors!

Because of the agreement of "no spoilers", Xia Musheng did not reveal the details of the rules of the next game to Cen Yutong, at most she only gave a big hug after she confirmed that she had entered the repechage match.

There was a hint of worry in that hug.

Cen Yutong keenly sensed his concern, she tilted her head and asked him, "Is the repechage match particularly difficult?" ”

Xia Musheng was speechless.

Is it particularly difficult?

Yes, it's especially hard. He knows very well what the current online world is like, especially in the online live broadcast industry, to put it mildly, it is called "the lower limit of the show", as long as it can attract attention, it doesn't matter how messy it is. Some time ago, there were even undisciplined demon moths like live broadcasting, and as for those who sold cuteness and even took off their clothes, they abounded.

"Anchor" in the Internet era is no longer the meaning of "anchor" when he entered the TV industry, he designed his original competition as "I am an anchor", in fact, his mind is complicated, on the one hand, it has the meaning of taking a double-sided connotation and rubbing the heat, on the other hand, he privately thinks that it is strange to associate the tall TV anchor with the current so-called e-sports anchor.

(PS: Did you hear the roar in the author's heart...... Yes, my "anchor" is not the anchor of the online live show, but the TV anchor, those who are intellectually funny, spread positive energy, and also expose the dark side.

I often wonder how many people have been tricked into the title of my book and run out in disappointment.

No, it's good to have you, and you are all you I love now! Boom! (To be continued.) )