Chapter 180: Oaths are really valuable
The advertising turmoil of the ShowYou video station has attracted the attention of many people in the industry.
Especially in the online field, those who are looking for profitable channels for online investors are all attracted by Link's move.
If at the beginning, when they saw Link's behavior of adding the showyou video station to the advertisement, which caused a large number of users to resent it, those online investors began to hesitate.
However, this is no longer the case.
Look at Wei Bo in the showme, countless people are screaming 'I want advertising, Lao Tzu wants advertising'. This shocked almost everyone in the cyber space.
A few days ago, Link was analyzing Link as the head of Google advertising from a 'professional point of view', but now he can't calm down anymore.
Google's video board, which was launched almost at the same time as Link's ShowYou. But Google didn't pay much attention to this area, and instead focused most of its energy on the search business.
But when the competition in the search field is getting more and more intense, Link's move this time has attracted the attention of Google's top management.
Similarly, the media has its eyes on Link. This time, the boiling advertising turmoil has made many media people begin to become vigilant.
Especially for large newspaper groups, a large part of the newspaper's profit source is advertising.
If he was going to watch Link's jokes before, he couldn't calm down now.
If it turns out to be as he imagined, Link will build an online advertising platform. That would have an unimaginably huge impact on the print media industry.
This time, there is no need for anyone to stand up and unite, and this is a matter of vital interests. Therefore. The pen of the paper media turned.
The Sun was at the forefront of the game, with headlines noting: "Season is just around the corner, and there are only a few days left." But what about Link, the dark horse director? He didn't care about the broadcast, and he actually started to concentrate on the online advertising platform? Isn't it clear which is more important? ”
The Sun's coverage was relatively modest, and other print media groups were not so kind.
As a large local print media group in New York, The New York Times has returned to its status as the "first brother of print media". Newspaper sales have re-entered the millions.
With such a huge sales volume, the advertising naturally sells well and earns quite a lot. For Link's 'demolition' behavior. As the editor-in-chief, Ms. 'Amanda' naturally won't let go.
Therefore, the 'guardian' spirit of the editorial department under her command was suddenly vividly embodied.
The headline read: "Did Link already anticipate that this year's American drama would end in failure?" Otherwise, how could he not care about the publicity of "Prison Break"? Instead, he devoted all his energy to online advertising platforms. It has to be said that if the online advertising platform can also be profitable. Then there won't be so many Internet companies that 'go forward and follow' to go out of business. Will Link be next? I think the answer is pretty clear. ”
For the question of 'money'. No one can stand on a neutral ground.
Silent?
The price of silence is to feed tigers, because everyone knows the power of the web. Although the Internet is still in the early stages of development, everyone who does the Internet is still on the road of stumbling.
However, this law does not seem to apply to Link.
Everyone knows that Link's hype is too strong.
He has never been defeated, and every time he has been able to go from the brink of bankruptcy to the next step.
And this time, no one will choose to be silent.
"The price of silence is to be robbed of all the money by Link. And then turn each of us into a pauper. ”
This seems to be the consensus of all media people.
In the same way, someone with a heart stood up and began to persuade Link.
"As a sole proprietor of a television medium. As a result of stretching your hand too long, you are destined to become the enemy of all. I'd advise Link to stop it sooner. Money can never be earned, but if you get in the way of someone else's wealth, the end is destined to be very miserable. ”
Some people block it, and some people persuade it.
For this kind of soft and hard behavior, Link is not cold.
On the contrary, the major TV stations are happy to see this kind of result, no matter how high Link's hype methods are, if he offends all the media, the result will be self-evident.
As a result, in the last three days of the season, all TV stations are frantically ramping up their advertising spending.
Not only broadcast the trailer of the new drama on his own TV station, but also make a big fuss about various traditional publicity channels.
"Link doesn't do publicity, we do. The upfront advertising investment is a necessary investment expenditure. Only by letting more audiences know about our American dramas can we harvest more money, which is the golden rule and the first mantra. ”
Almost everyone believes that advertising is a necessity for all products. American drama is also a form of product, and if you want the audience to understand it and generate 'purchase', there will never be too many advertisements.
As for the crazy talk outside, although Link doesn't care, it doesn't mean that others don't care either.
The top management of CAA Media Group did not agree with Link's behavior of engaging in online advertising platforms from the beginning. If Link has become the enemy of almost all the media, if he continues like this, I am afraid that the entire media industry will not be able to tolerate him.
From the big president to the little star, who dares to offend the media?
If you offend the media, you will have no votes, and if you offend the media, you will have no exposure. The media is the channel for ordinary people to understand information, and if anyone dares to block this channel, then only he will destroy it.
The senior members of the CAA have seen too much wind and rain, and they have experienced the power of the media firsthand.
At a high-level meeting, almost everyone stood up against Link.
"It's suicidal, and it's countless times better to have one more friend than one more enemy."
Rust blew his beard angrily and glared, no longer caring about any etiquette. Pointing at Link's nose and scolding.
Fat Jack was also on his side, trying to persuade him: "Little boss, we are not short of money now." The billion-dollar plan you mentioned. We're halfway through it now. Even if we don't have that online advertising platform, we can still live well, so why offend so many people? It's not good for us at all. ”
Link looked at the few high-level officials in front of him, almost all of them were accusing him, but he himself couldn't say anything.
"Is there really enough money? But what I want to do is the biggest TV station in the United States. There is no TV station that has broadcast 'Grammy', 'Oscar', or 'Super Bowl'. What is the biggest TV station? But none of that can be bought by a billion dollars. ”
"But how am I going to tell anyone about that? Even the fat man is now turning against me, and he doesn't remember what I said at the beginning. All he knew was that he already had a huge office, and he got everything I promised him. ”
He looked up suddenly. Facing everyone, he said, "Oath, do you understand?" ”
The higher-ups who were loudly reporting Link were suddenly stunned by his soft-spoken words.
Everyone stopped and looked at him like a monster.
"Oaths? Hehe. Rust shook his head: "Little boss." How much is an oath worth? Even if you break any oath. Will the law punish you? No! ”
Fat Jack also nodded: "Little boss, don't you always say that you are a black-hearted capitalist?" What oath does a black-hearted capitalist need to keep? We're here to make money, not to make an oath. ”
Link slowly stood up, and he suddenly smiled: "Money?" I'm going to show you now how much I'm making is worth. ”
He smiled and patted everyone on the shoulder, as if he didn't care: "Okay, okay, stop arguing about this kind of thing." ”
Link said something with a smile on his face, but a strange thought suddenly rose in his heart: "When did it start?" I've become the need to explain it to others? ”
Eventually, he shook his head. He still has a smile on his face.
Until everyone left, Link was still smiling, but with a bitter smile.
"Oath is something like that, it's really valuable."
For the next three days, Link continued to go his own way. Even if everyone didn't understand him, he continued to work hard.
"No physical ads? Don't have a newspaper 'press release'? Don't make any publicity? But what about that? It's enough for me to have an internet connection. ”
Maybe the emperor lived up to his wishes, or maybe Link's 'hype' had an effect again.
Anyway, the voice on the Internet for him to engage in an 'advertising platform' has become supportive.
Those 'Internet celebrities' with hundreds of thousands of followers posted their 'bills' one by one, attracting a large number of red eyes.
In the same way, those guys who had let go of cruel words before, saying that they would never log in to the shoe video station again, they ran back one after another, and also pulled a large group of people to rush over.
Netizen 'I've already eaten Xiang' Fa Weibo said: "Shopping around, I finally found that ShowYou and Showme are a little more interesting." What Google TV is rubbish, garbage in garbage, I swear never to go again. ”
Immediately, a large number of good deeds came to watch.
"Yo, landlord, I remember you. You are the little ** who fell into the toilet back then, why did you suddenly come back? ”
"Yo, landlord, I remember you. You are the little ** who fell into the dung pit for eight hours, and when you were fished out, you were still running and running while being big, and at the same time saying that you were very cool. ”
"Yo, landlord, I remember you too. Isn't it going to be a live broadcast? ”
The landlord replied: "Huh...... Hehe, look at the name I changed, everyone will understand. I paid ten dollars to change my name, so don't be teasing me, right? ”
"Haha......"
Finally, in the midst of the media bombardment and everyone's incomprehension, "Prison Break" is finally about to start.
It hasn't done any advertising, it's not advertised whatsoever.
What will it gain? (To be continued......)