How much the domestic box office is, for the happiness that has already made a lot of 100 million, I really don't care. The money he spent on publicity and monitoring piracy has far exceeded the investment cost of the film, not counting the publicity and distribution expenses of Beijing Film Studio, and his own investment in "Mountains and Seas" alone is almost more than three million. This is a huge amount of money to make five "Grand Central Station".

Every day is like an armored vehicle in full gear for war, burning not oil but money.

There are many pairs of eyes across the country watching the anti-piracy battle launched by the new company "Mountains and Seas", and there must be no mistakes at this time. So he didn't even care about the new arrivals of Rokedi and Josel, and flew around the city all day long.

Sure enough, on the fourth day of release, the box office on Sunday stopped its upward trend and only collected about 3 million. Despite this, the piracy offensive and defensive battle of "Grand Central Station" accumulated about 10.8 million at the box office in the first week of release...... Break through the sky.

As soon as the news came out, Huayi, Xinchao, etc. were all swallowing saliva.

Pondering, analyzing, and researching ensued. Look at how the mountains and seas work, how they engage in publicity and anti-piracy. The happy set of research is clear.

Mountains and seas engage in propaganda, and now it is definitely the NO.1 in China.

Whether it is using the premiere promotion, or breaking the news about movie tidbits, award-winning videos and photos in Europe and the United States, he has always been very proactive. took the initiative to send propaganda releases, threw money at newspapers, media, and TV stations from time to time, and asked for an interview report.

Maybe this seems to be a fool's big money behavior, and the harvest is not big and it fattens the appetite of those media, but the current friends are the confidence for future development, and the peace of mind of happy money.

In fact, everyone ignores the propaganda of one place - the Internet.

1998 - The China Science and Technology Terminology Examination and Approval Committee published the second batch of 56 information technology terms, of which the Chinese name of "Internet user" was identified as "netizen". The term "netizen" was officially born.

Although the number of netizens at this time was less than 10 million, it was the first batch of netizens in China. Nowadays, those who can afford to use computers have a certain economic strength, and the quality is generally high. Zhang Chaoyang, Ding Lei and others were known as the top ten netizens in 98. The former makes people realize what a portal website is and how to raise funds and go public on the Internet, while the latter, with a team of 15 people, has created a series of free services such as personal homepages, all-Chinese email services, domain names and easy number statistics, making NetEase the most popular website in China.

But these well-known portals have become a new tool for "Mountains and Seas" to promote films. The detailed entertainment information on the homepage is influencing the first batch of less than 10 million netizen users all the time. It is not known how many netizens will go to the movies because of this, but as long as even one percent of netizens go to the movies, it will be a huge victory.

However, for the happiness of being accustomed to the fast online life of the previous life, it still feels "desolate".

No games, no novels, no smartphones, not even picking...... Even if Tencent comes out now, it still needs a long time to develop, and he doesn't necessarily use the nascent version of the habit. This desolate online life also made him realize something, "Why always wait!" ”

……

Amid controversy and praise, "Central Station" won more than 10 million at the box office in the first week, breaking the daily box office record and the first week box office record of a domestic film. And the standard of 3 million daily box office is undoubtedly a symbol of domestic blockbusters.

From Thursday to Sunday, although the first three days of release time were missing, "Central Station", which cost only 600,000 yuan in four days, won 10.8 million yuan at the domestic box office, and the results of happy delivery can be said to have attracted the attention of the whole country.

Jiang Zhiqiang, who was happy, saw that it was a big hit in China, and his heart was also itchy, and he began to release it in Hong Kong and other places.

Before the handover of 97, the whole of Hong Kong was now in a general state of illness. Because of decades of hostile propaganda against the different systems of the mainland and the Hong Kong Governor and Western society, Hong Kong is now generally mired in anxiety and unrest before the handover. The distrust of the mainland and the return to the motherland covers all walks of life in Hong Kong, and the film industry is no exception. After returning to 97, I found that life was the same, but it was still full of uncertainty, and I didn't know how to live together. Especially those who have scolded the mainland before, they are even more worried, and now they really haven't troubled you, so it's hard to guarantee that they won't settle accounts after the autumn.

At this time, the mood of the Hong Kong people has not yet been able to settle down, and naturally it is not the mentality of the later generations to look down on the mainlanders.

It is also this contradictory mood that in the year when Leslie Cheung served as a judge at the Berlin Film Festival, he produced a mainland work that won the Golden Bear Award, which is about to be released in Hong Kong, and the Hong Kong media are quite polite to this mainland visitor, and there are positive reports from time to time.

At the same time, there are many people who know about it.

However, Hong Kong people have always looked down on the mainland's sour art films, and the Hong Kong film and television industry, as the last place of traditional Chinese culture, has been influenced by Confucian culture more strongly than that of the mainland. In the past, several mainland directors won awards in the international community by relying on a few films that reflected the old era, but the reaction of Hong Kong was even greater than that of the mainland, and some media immediately ridiculed, saying that mainland filmmakers would only bow to foreigners, and win awards by smearing Chinese and flattering foreigners.

Therefore, they take it for granted that most of the mainlanders who are happy to win awards can't escape this routine, and they are not surprised.

However, regardless of the reason, there are still many film critics in Hong Kong who are paying attention to the film.

At least one of the judges, Zhang Guorong, has publicly expressed his love for this movie: "It is one of the most dazzling films at the Berlin Film Festival, a perfect sunshine journey, and the moving will come inadvertently." Miss it and you might regret it. ”

Not only him, but the prosperity of Hong Kong films has also created a group of professional film critics.

Unlike gossip reporters who have no bottom line, most of these professional film critics are still relatively fair. Despite the decline of Hong Kong films now, most of them can still uphold a fair attitude and comment on this movie. Chen Bosheng, the president and editor-in-chief of "Film Fortnightly", is such a one.

After Chen Bosheng bought a ticket to watch a movie in Anle's theater, the moment he walked out of the cinema, his eyes were a little moist, and his heart fluctuated. Rushed back to the magazine office overnight, locked himself in the office, and on the desk where the lamp was lit, a copy of the manuscript board was spread out in front of him, and the pen had absorbed enough ink, just waiting for him to start writing.

His brows were furrowed, but he didn't drop the first word for a long time.

He has been able to preside over and run the Hong Kong Film Awards for so many years and win the respect of all Hong Kong filmmakers, not because he is the president of "Film Fortnightly". He clearly knows that this respect comes more from his impartial attitude. But today I feel that it is difficult to write, not because the movie is too bad. On the contrary, he likes this movie so much that he always feels that it can touch the heart of a Hong Kong person. I've seen too many things, and I have too many ideas to write in my head, so I can't decide.

is still a literary film, but the literature and art are thorough enough, and it has also jumped out of the mainland's consistent form of "smearing oneself".

Although the protagonist is not very beautiful, the great rivers and mountains of the motherland are undoubtedly surprisingly beautiful in the shot.

Where the roots are, where the hope is. It's a journey of salvation, but who saved whom? 》

Chen Bosheng wrote the title of the film review, his thinking gradually became clear, and he began to write hard. He started with the children in this movie looking for a home, and the women also found the motivation and a better future in life while helping the children.

"I was honored to go to the film on the first day of screening. It is hard to imagine that at a cost of less than 600,000 yuan, such a sincere work was made. I heard that it has made a profit of nearly 200 times just by selling overseas copyrights...... Maybe I shouldn't measure it in terms of money, because it's totally worth it. ”

After writing such a beginning, Chen Bosheng devoted himself to the evaluation.

"The director and screenwriter are both happy young men, and at first I heard that he was a young man who was only 20 years old and graduated from the directing department of USC, but I didn't believe it. When I was twenty years old, I was still selling curry fish balls. But his first film won three awards at the Sundance Film Festival in the United States and two awards at the Berlin International Film Festival, including Best Actress and the Golden Bear...... That's what prompted me to go to the cinema. ”

"The one I chose was Anle's Broadway theater, which didn't have a high attendance rate, and at the beginning of the screening, the audience didn't care and chatted. They are used to watching English films, but they are not used to watching Chinese films, which is the sadness of Hong Kong films. But from the first shot of the film, my eyes, including those of the audience, have hardly left it. ”

I found myself falling into the cliché of trying to prove the film's success with an award. However, winning an award doesn't mean anything, you have to watch it to know what is good. What I want you to know is that this is a rare good movie. ”

"It's rare, first, this is a movie that is different from previous Chinese literary films, and he has a unique temperament; The second is that it is rare to have the opportunity to see such a thoughtful movie. The film "Grand Central Station" has been hailed by critics around the world as one of the "best movies in the world", and people have commented that "Grand Central Station" is extraordinary in that it is a film that talks to your brain when it touches your heart. ”

"A plot that has been interpreted countless times, a modern story of a thousand miles to find one's father, a story about finding and getting lost, all have a lot of meaning in "Grand Central Station". An old woman who writes letters on behalf of others in the station, a 9-year-old child who has just died of his mother, is connected by letters, met because of misunderstandings, and parted because of love. The child is looking for a home, which is his only place of hope and roots. The other is confused, helpless, misanthropic and impetuous, but has the truest heart. I suddenly realized that this is not a portrayal of the mainland and Hong Kong...... Of course, the director certainly doesn't have this kind of thought, it's a simple search, and it doesn't involve politics. ”

"I can't spoil it, it's up to you to go to the movie to find it yourself. Leslie once said that it was 'a perfect sunshine ride that would come before you knew it' – and that was exactly what happened. ”

"Thank you for being happy, young people with very memorable names, thank you for bringing a classic film to Chinese cinema that will surely last for centuries!"