There is no doubt about the excellence of "Twelve Monkeys", and the box office results of 89 million in North America and 209 million in the world are undoubtedly successful for a work with an investment of only 29 million US dollars, not to mention that this is still a cult-style literary science fiction work, which is even more rare.

Moreover, "Twelve Monkeys" in the long years of the next twenty years, the so-called cult film has also been recognized by countless fans, and the momentum cannot be compared with "pulp fiction", but it is also one of the famous masterpieces of the nineties.

In the face of such an excellent performance of the "Twelve Monkeys", the "Death Row Walk" also showed no less ability.

In the fifth week of December, Brad topped the world's sexiest man in People magazine, and the box office of "Twelve Monkeys" soared by 60 percent; And the "Death Row Walk", which continued to be screened in 67 theaters, also handed over quite an excellent answer sheet.

Over the past two weeks, discussions centered in Los Angeles and New York, along with newspaper reviews, editorials, and shows, have been spreading throughout the North American market, but for more than 90 percent of viewers, they still haven't seen "Death Row Walk" and still have no way to comment on it.

During this week's holiday, "Death Row Walk" finally appeared in cities outside of Los Angeles and New York, Chicago, Houston and Atlanta were the lucky ones, and a total of 67 venues in these five major cities could watch the film, which also directly ignited the enthusiasm of audiences in the five major cities.

Thirty-three thousand dollars! After the single-hall box office number jù was released, it once again ushered in an exclamation from all the media in North America, which is really a miracle for a work that is still steadily screened in the third week of its release, and still maintains such an efficient single-hall box office number in the third week.

In fact, this is also determined by the characteristics of the times, if it is in the 21st century, when the Internet is extremely developed, this strategy will definitely not work. It is not about piracy, but about the speed at which information spreads. In the ocean of information on the Internet, the good reputation of a literary and artistic work spreads very quickly, and the "Death Row Walk" has also triggered gatherings, parades and other chain reactions on the North American continent.

Twentieth Century Fox, then, must speed up the pace of screenings and strive to get more audiences into the cinema at the spotlight moment, otherwise it will be difficult to gain attention if it misses this wave.

But in the age of radio, television and newspapers, almost all information about movies is obtained from newspapers and magazines, which also makes the audience's reaction speed lag by at least 100 times. That's why Twentieth Century Fox has unhurriedly increased the number of venues, and it can be said that it has increased the number of venues with the gradual spread of the news.

Relying on the single-theater box office of $33,000, "Death Row Walk" won the weekend box office of $2.2 million in one go, an increase of 470%, which not only easily became the highest-grossing work in a single theater this week, but also topped the increase of all movies this weekend!

Compared with "Forgetting Friends", which ranked second in green, the increase of "Walking on Death Row" was 300 percentage points higher than that of the other party. During the weekend of this New Year's Eve holiday, the audience in the five major cities was almost diverted by the "Death Row Walk", and even the family-friendly "Toy Story" and "Brave Game" were willing to bow to the wind, so the momentum was indeed impressive.

While "Twelve Monkeys" grossed an incredible $19.8 million box office this week, "Death Row Walk," which was released in just 67 theaters, exploded into a sprint that was no less impressive, and was a great spectacle for the North American market — neither of these films was a proper holiday movie that could attract audiences to the cinema in terms of subject matter.

Of course, the excellent performance of "Death Row Walk" is not surprising, is it? Since August, the film has become the most anticipated and curious work, and when the film was actually released, the critics actually shouted that Hugo's performance in the work was far beyond imagination, which detonated everyone's curiosity.

In the three weeks at the end of 1995, "Death Row Walk" accumulated nearly $4 million at the box office during the screening, which was really a surprise, and more importantly, after three consecutive weeks of "hunger marketing", audiences in other major cities had reached the extreme curiosity of the film! Thus, Twentieth Century Fox opened the floodgates: in the first week of January 1996, the expansion of the film took a big step.

A total of 130 theaters in 21 cities in North America held screenings, but in fact, this scale is still not large, it can only be said to be a small-scale screening, and it is still far from the official release. But even so, it's a big step, with 21 cities in every corner of North America and almost every part of the country covered by residents – and if you can't wait, you can drive to the nearest theater.

Obviously, the "hunger marketing" of Twentieth Century Fox burst out the most powerful chemistry in Hugo, and the single-store box office of more than 21,000 US dollars finally swept the box office of more than 2.7 million US dollars in three days over the weekend, maintaining a good momentum of box office growth for four consecutive weeks.

The first week of January was an important turning point for Death Row Walk, as it was a week where the movie was available across the United States, and audience feedback was the most authentic this week, which basically determined how high the film would reach at the box office.

To the excitement of Twentieth Century Fox, the theater score is still firmly maintained at "B+", which also shows that the reputation of film critics has basically been recognized by the audience, and from a lot of feedback, it can be seen that although the theme of the movie is very heavy, most of the audience does have a deep reflection effect after watching the movie - just like after the end of the first screening, the expressions of all the audience are a little blurred, and everyone will have their own thoughts about the movie, maybe different, But that storm of reflection could not be stopped.

The most commendable thing is that the general audience also gave high praise to Hugo's performance, even if there were super high expectations before the release of the movie, and countless critics continued to raise this sense of expectation after the release of the movie, but Hugo still met or even exceeded the expected value, which also made Hugo's prestige once again unbelievably reached a new high.

Buoyed by the feedback this week, Twentieth Century Fox officially ushered in a full release after a week of brewing in the second week of January, but even so, the theater chain still did not exceed 1,000. It's not that Twentieth Century Fox is too cautious, but rather the subject matter and nature of "Death Row Walk", which is not a work that can achieve a box office success like "Twelve Monkeys".

In the second week of January, "Death Row Walk" won $2.4 million at the box office in 130 theaters, which was also the first time that the box office fell in red since the release of the film, although the decline was only 12 percent, but it was still the first decline.

In the third week of January, the expansion of 650 theaters finally ushered in the official North American release, and the $9,500 single-theater "Death Row Walk" once again showed its strength, handing over nearly $6.2 million in weekend box office, and the cumulative box office easily exceeded the 15 million threshold to reach $18 million - compared to the book cost of $11 million, this achievement can already make Twentieth Century Fox and DreamWorks smile.

After only a week of decline, the "Death Row Walk" ushered in a 230 percent increase, so the momentum is not inferior to the "Twelve Monkeys", and those who are interested will find that the weekend box office of "Twelve Monkeys" this week is only less than 7 million, and the weekend box office of "Death Row Walk" has exceeded 6 million, the gap is very small and interesting, such a pattern is really unexpected.

This shows the explosive power of "Death Row Walk", the "hunger marketing" of Twentieth Century Fox won a big victory, they just took a fancy to Hugo's strong appeal, and in the case of a number of media praising the "epic acting", the audience's curiosity and expectation are rising with the advancement of time.

In particular, audiences who were not interested in movies also became interested in movies because of the news media and because of the constant mentions from their friends, whether it was positive or negative, but in the end, Twentieth Century Fox succeeded in making them succumb to their hunger and thirst, and went to the cinema, contributing to the box office of "Death Row Walk".

Encouraged by the $9,500 single-theater box office in the third week of January, Twentieth Century Fox continued to expand its screenings, reaching 770 theaters in the following week, which is almost a national screening for an art film.

Also thanks to the 20th Century Fox's hunger marketing, the major theaters know that this is just their means, but looking at the gratifying box office growth of "Death Row Walk" in the past few weeks and the crazy audience feedback, the major theater chains can't refuse "Death Row Walk", not only can't refuse, but also have to move more screens to show this movie. This is an incredible situation for an art film, but considering Hugo, who once relied on "pulp fiction" to create miracles, the decision of the major theaters is not so exaggerated.

In the midst of Twentieth Century Fox's precise and wise distribution strategy, "Death Row Walk", a heavy, profound, depressing, and boring drama film, has also shown good competitiveness at the box office, but where can such a work rely on hunger marketing? How much can the final box office be?

Compared with the North American and global box office of "Twelve Monkeys", can "Death Row Walk" still be comparable? Perhaps, Brad is on the verge of a total victory, even if there is no comparison between the two very different works.