Chapter 20 Singles' Day Testimonials 4. Repercussions from the questionnaire

Fourth, the response caused by the questionnaire

After Xun Lu heard what Teacher Qian said, she stood up and said, "I'll go to the reference room to find a few books about questionnaires, and bring them to us to look good." Pen ~ Fun ~ Pavilion www.biquge.info" After she finished speaking, she walked out of the door quickly and went straight to the reference room on the fifth floor.

Xun Lu searched in the reference room for most of the day, and at four o'clock in the afternoon, she found four books from the reference room, and she took the books to the office of the Charity Foundation for the Weak and the Poor on the eighteenth floor.

She walked into the office and said to Director Qian and Fang Ying: "I found four books, you can also take two books, and when we have finished reading the methods of questionnaires in the books, we will start to make questionnaires." ”

The book Xun Lu handed to Director Qian was marketing, and there was only one chapter on the part of the questionnaire survey. One of the books Fang Ying got was Public Relations, and the part of the book about questionnaires only had one chapter.

At this time, the three of them were sitting in the office flipping through the books, Director Qian was wearing reading glasses and looking at the books seriously, he looked at the books and said to himself: "The content of the questionnaire survey in marketing is really too little, just talking in general terms, and it is not specific------。 ”

He looked at it and shook his head with some disappointment and said, "These compilers can only say big truths, and they don't say a few words about the specific content of the questionnaire. Xun Lu said: "I have been looking through the reference room for a long time, and I also feel that the content of several books about questionnaires is not specific. ”

Fang Ying said: "I think these compilers are probably just talking on paper, and they haven't done specific questionnaire surveys at all. ”

"Isn't it? These compilers only take a few sentences of foreign books and translate them, and they don't actually do the questionnaire at all. Xun Lu finished speaking. Director Qian stretched out his hand and scratched his head, and said helplessly: "It seems that it is not possible to conduct a questionnaire survey just by reading books. ”

Fang Ying asked: "Then reading can't do it, how can we design a questionnaire?" Xun Lu said: "Let's design a rough questionnaire according to the basic essentials of the book, and then improve it. ”

Director Qian was serious, he thought for a while and said: "Xun Lu is also right--is it effective? We will feedback the information back from the questionnaire, summarize the experience of the questionnaire, and after many times of trial and revision, we will definitely be able to design the best questionnaire." ”

Just do what Mr. Qian said, and you will definitely be able to design the best questionnaire. At this time, Mao Dan pushed the door in and said a word of affirmation, and the three people looked at Mao Dan with some surprise. Xun Lu said: "Mr. General Manager, with the presence of Lao Dajia, our questionnaire will be well designed." ”

Director Qian smiled and said, "I called him in the morning. After he finished speaking, he stood up and walked over to take Mao Dan's hand and said, "Come and sit here, he let Mao Dan sit down on a chair opposite his desk."

"I think you are a top student in the School of Finance and Economics, and you must know a lot about questionnaires in theory, so I called you in the morning and asked you to come at the right time. ”

With the help of the general manager of Maodan, the first draft of the questionnaire design plan was finally completed after two days of design, writing, discussion and revision.

Chairman Qian took the first draft and said to Xun Lu: "You can put it on the network of children's banks, enterprises, and network groups and publish it online to see how it works?"

Xun Lu then went to the press conference center of the group on the tenth floor, she handed the questionnaire to Pan Yinguang, director of the news room, and said to him: "This is a questionnaire for helping the weak and the poor, please publish it on the Internet in the next few days, and collect and sort out the information fed back after the release of the questionnaire in a timely manner, and we will also collect and study." ”

Pan Yinguang, an eleven or twelve-year-old child, said responsibly after receiving the questionnaire: "We must seriously publish, carefully collect all kinds of information from the questionnaire, and sort out the feedback information and send it to you." ”

In the following days, after the questionnaire was published on the Internet, workers in various enterprises in difficulty, poor households in various rural groups, and extremely poor people in urban streets wrote to the Foundation for Helping the Weak and Poor for Children for Financial Help.

On Monday, Chairman Qian came to the Bistable office on the fourth floor with a stack of letters asking for help in his hand. As soon as he entered the office, he saw that Chairman Shuang was sitting on the sofa face to face with General Manager Mao Dan, discussing something.

Director Qian immediately felt that it was not the right time, and he turned around and was about to leave. But when Bistable saw Teacher Qian coming in, he immediately stopped talking to Mao Dan, he stood up and said to Teacher Qian, "Teacher Qian, you are here, please sit here." Director Qian came over again and sat down on the sofa designated by Bistable. The chairman said to Mr. Qian: "I will only give you five minutes to speak, please go to work after you finish speaking." ”