Chapter 804 CCTV Advertising

The capital railway station is full of people.

Fan Hongyu was alone, picking up the train outside the platform.

After a while, the bustling flow of people rushed towards the exit of the station, and three young men, carrying briefcases, rolled forward with the flow of people. They are all dressed in suits and leather shoes, and they are dressed very formally, which is particularly dazzling among many travelers.

Fan Hongyu smiled and raised his hand.

"Secretary Fan......"

The youngest man in the back of the hall, with the best eyes, saw Fan Hongyu at a glance and immediately exclaimed in surprise. This man looks younger than Fan Hongyu, but he already has the calm bearing of a leading cadre. It is Lu Dazheng, the mayor of Fenglin Town, Yanhua City.

The man who walked in the front, wearing a pair of black-framed glasses, was full of books, and looked similar to Fan Hongyu, but it was Fan Hongyu's elder brother, Fan Hongxue, chairman and technical director of "Kexin Food Co., Ltd." in Fenglin Industrial Park. The man behind Fan Hongxue is Gu Yanghao, Secretary of the Party Committee of Fenglin Town.

These three "power figures" in Fenglin Town rushed to Jingshi together.

Lu Dazheng still calls Fan Hongyu the old.

The three of them came to Fan Hongyu, Fan Hongxue glanced at his younger brother up and down, and asked, "Hongyu, where is the rainbow?" ”

Fan Hongyu smiled and said, "Rainbow is in class, and I will ask her to eat together in the evening." ”

Fan Hongxue nodded and didn't say anything more. The personalities of the brothers of the Fan family are completely two extremes, Fan Hong is gentle and elegant, cherishes his words like gold, and is a typical humble gentleman; Fan Hongyu is young and resolute. I really don't know how a brother born to a mother can have such a different personality.

"Hello, County Magistrate Fan!"

Gu Yanghao put down the suitcase in his hand tightly, shook Fan Hongyu with both hands, his demeanor was very respectful, and he addressed Fan Hongyu very formally. It's different from Lu Dazheng. Gu Yanghao is not Fan Hongyu's old subordinate, and in front of Fan Hongyu, he doesn't dare to be casual.

Gu Yanghao is the secretary of Song Min, the former secretary of the Yanhua Municipal Party Committee, after Song Min was transferred out of Yanhua, Gu Yanghao lost his backing and acted quite cautiously, for fear of making a wrong step. But in the past two years, Lu Dazheng, the young mayor of the town who Fan Hongyu picked up, has been very cooperative with his work, and Yue Xiting, the successor secretary of the municipal party committee, has not found his "fork", and the economy of Fenglin Town has continued to develop rapidly. Gu Yanghao also gradually established his prestige and sat firmly on the throne of the secretary of the town party committee.

The more this is the case, the more respectful Gu Yanghao is to Fan Hongyu.

Because he knows. The reason why Lu Dazheng cooperated with him so much was entirely because Fan Hongyu had a special explanation to Lu Dazheng, and Yue Xiting did not look for his "fork", which was also related to Fan Hongyu. Fan Hongyu's fiancΓ©e, Gao Jie, is the executive deputy mayor of Yanhua City. The real power figures in the city.

Of course, Gu Yanghao also knows that Fan Hongyu is not completely selfless and has his own considerations. The main reason is that Lu Dazheng is too young, and Fan Hongyu hopes that the party and government teams of Fenglin Town can work together to do a good job. The results came out, and Lu Dazheng's qualifications were enough, so he could officially take over as the secretary of the town party committee. But this is for Gu Yanghao. Never a bad thing. As long as he doesn't make any mistakes, the city will naturally give him a reasonable arrangement at that time, and it is very likely that he will be promoted to the next level.

Now Fan Hongyu's Lao Tzu is the commissioner of the Executive Department, and he is very prestigious in the whole region.

Fan Hongyu held Gu Yanghao's hand. He patted it lightly twice, and there was a look of encouragement in his eyes.

Gu Yanghao was quite excited.

As long as Fan Hongyu has a good impression of him. He had the hope of "standing in line again" and was accepted by Fan Weiguo, Yue Xiting and other city bigwigs. This means that he, Gu Yanghao, has found his "organization" again. According to the analysis of the current actual situation, the strength of this "new organization" is much stronger than that of Secretary Song Min of the "old organization", and the future potential is even more limitless.

Fan Hongyu, the twenty-five-year-old county magistrate, alone, is terrible.

"Secretary ......"

Lu Dazheng's performance was completely different from Gu Yanghao, he didn't shake hands with Fan Hongyu very seriously, he was excited, and his feet were a little jumpy. In front of Fan Hongyu, the calmness and official authority that Lu Da just didn't easily cultivate disappeared without a trace in an instant.

Fan Hongyu patted him on the shoulder with a smile and said, "That's right, Taizheng, it's much stronger than before." ”

The tone is casual and cordial, and it is completely the attitude of the eldest brother towards his brother.

Gu Yanghao smiled and said: "County Magistrate Fan, Dazheng is really your mantle heir, get up at half past six every morning and exercise for an hour. It's exactly the same as what you're used to in town. ”

This explanation is just right.

Lu Dazheng is Fan Hongyu's confidant, Gu Yanghao can't eat his "dry vinegar", and praising Lu Dazheng is equivalent to putting gold on Fan Hongyu's face.

"Really? Well, the body is the money of the revolution, and if you exercise your body well, you will be able to devote yourself to work more energetically. ”

Fan Hongyu patted Lu Dazheng on the shoulder again and encouraged him twice.

A group of four people walked towards the parking lot.

Fan Hongyu borrowed Li Qiuyu's off-road vehicle. Generally speaking, Li Qiuyu also uses this car relatively rarely, and only on weekends and holidays does Miss Li drive out for a ride. At school, Li Qiuyu pays attention to the influence and will not be so arrogant. A college student is driving an imported off-road vehicle with a small number plate of the General Staff on the school rampage, what's going on?

Fan Hongyu just took a fancy to the small number plate of Li Qiuyu's off-road vehicle, and many times, it can save a lot of trouble.

Lu Dazheng glanced at it and immediately shouted: "Secretary, this car is very exciting!" ”

In Fenglin Town, Lu Dazheng called Gu Yanghao also a "secretary", but with Fan Hongyu here, Gu Yanghao would never be mistaken. Just from the degree of affection in Lu Dazheng's tone, it can be clearly judged.

Fenglin's economic development has been extremely rapid in recent years, and the total economic volume has risen with a bucket, and many rich people have emerged, and now Fenglin Town has more high-end cars than the Yanhua Prefectural Committee compound. Although the official cars in the town are not very high-end, Lu Dazheng's vision has been tempered.

Fan Hongyu said with a smile: "Borrow a friend's car, be careful, don't get dirty, otherwise, I won't be able to eat and walk around." ”

Although it was a joking tone, it made Gu Yanghao and Lu Dazheng secretly wonder.

What friend is so powerful?

Waiting for the car, the fragrance was fragrant, and Gu Yanghao and Lu Dazheng were even more surprised.

Could it be that this friend of County Magistrate Fan is a lady?

A man's car doesn't sprinkle perfume with this smell, it's too feminine.

However, this surprise is naturally buried deep in the bottom of my heart, and I will never say it in my mouth. Perhaps, this has touched Fan Hongyu's.

Everyone understands the truth of "blaming for His Holiness".

Only Fan Hongxue didn't care about this, his mind was not on this at all, as soon as the car started, Fan Hongxue asked: "Hongyu, when will you meet and negotiate with the people of CCTV?" ”

This time, the three most influential "leaders" in Fenglin Town rushed to the capital for this matter.

At the beginning of the establishment of "Kexin Beverage Co., Ltd.", Fan Hongyu and his eldest brother set a marketing strategy, one of the most important links is the prime-time advertising of a set of CCTV programs. All other marketing techniques revolve around this link.

In the early nineties, advertising carriers were relatively scarce, and CCTV's "king status" in the national media was unbreakable, especially in the short period of time before 7 o'clock in the evening when a set of CCTV programs was covered, and no media could be compared. Prior to this, there were few corporate ideas to play this prime time.

The concept is too backward.

In the eyes of ordinary enterprise leaders and the masses, CCTV is such an unattainable existence, where do you dare to advertise a set of programs on CCTV?

Therefore, "Kexin Beverage Co., Ltd." did not encounter any competitors, and the negotiations with CCTV were very smooth, and a cooperation agreement was reached soon. "Kexin Beverage" was broadcast in a prime-time advertisement on CCTV, which produced an extremely huge sensation, and almost overnight, the "Kexin Beverage" produced in Yanhua City, the old revolutionary area, became a household name. After three consecutive years of advertising, as Fan Hongyu expected, "Kexin Beverage" has become the No. 1 brand of domestic beverages without any suspense. Like CCTV's dominance in the national media, its products cover all provinces, cities and regions across the country, and it has successfully entered the foreign market last year.

Although the sales volume in the foreign market is far from being comparable with the domestic market for the time being, after all, it is going to the world.

This is a very welcome step forward, and it is not only realistic, but also symbolic. Let those township entrepreneurs and self-employed people in Fenglin Town see that the things in the original ravines and ravines can also be accepted by foreigners.

Extremely happy.

But this year, things have taken an unexpected turn.

Not long ago, the headquarters of "Kexin Beverage Co., Ltd." suddenly received a notice from CCTV that the three-year contract signed by the two parties was about to expire, and CCTV did not plan to renew the contract with Kexin Beverage Company.

It is not an invitation to "Kexin Beverage" to come to the capital to discuss related matters, but a notice, which is hard between the lines and has no human touch, as if the three-year cooperation between them does not exist at all.

This sudden, cold notice immediately disrupted the overall plan of Kexin Beverage Company. With the geometric growth of Kexin's turnover and net profit, Kexin has made a new marketing plan, relying on a set of CCTV prime-time advertising, and then increasing some other aspects of advertising investment, with substantial profit promotion activities, to further tap the potential of the domestic market.

CCTV's prime-time advertising is still the cornerstone of this new marketing plan.

Without this premise, if you don't talk about everything, at least the advertising effect will plummet. For an enterprise that aspires to be the leader of the national beverage producers, this is an unbearable burden.

No wonder Fan Hongxue, who has always been gentle and elegant, and always does things slowly, was also anxious this time, and pulled Gu Yanghao and Lu Dazheng to the capital.

PS: Thanks for the generous gift of 50,000 yuan of 10,000 money! Congratulations to Qian Qian for becoming the new head of "Absolute Power"! The head is mighty!!