"If we can earn 1% back, then we have to hide under the covers and have fun." These are the heartfelt words of the person in charge of an animation company in Suzhou and Hangzhou in later generations. It's a pity that they invested 8 million yuan to produce a historical cartoon of China's Anti-Japanese War, which traveled to most of China, and no TV station was willing to spend money to buy and broadcast it.

On the one hand, the investment in the production of cartoons is large, and the cost of domestic TV cartoons per minute is about 12,000 yuan to 20,000 yuan per minute; on the other hand, there is a huge gap in broadcast income, CCTV's purchase price of 600 yuan per minute is the highest in the country, while the purchase price of local television stations is only 8 yuan to 10 yuan per minute, and at most no more than 30 yuan, and more TV stations are in the form of patch advertisements in exchange and do not pay cash.

Is there really no profit in the domestic animation market, so why does Happy dare to enter the domestic game?

Take a look at imported cartoons, which not only occupy a good time slot, but also have very attractive prices. "Slam Dunk" was introduced to China at $3,000 per episode (25 minutes), and a year later, "Detective Conan" made a lot of money at $5,000 per episode; After the American "Transformers" was broadcast for free on many Chinese TV stations, it earned back 5 billion yuan by relying on toy sales.

Fortunately, the time to enter the game is just right, China has always taken the route of self-production and self-sufficiency, whether it is high-end technology or ordinary science and technology, it is all domestic use. Cartoons naturally do not allow children to be baptized by Japanese anime at the most critical moment of growth.

Foreign animated images such as Mickey Mouse and Robot Cat are more popular than domestic animated images such as Hulu Baby, because foreign animations currently occupy most of China's TV screens. This also made the Ministry of Culture aware of certain problems, children cannot grow up with things full of foreign cultures.

Just last month, radio and television finally did a good job and introduced a new regulation on cartoons.

"According to the notice of the State Administration of Radio, Film and Television on further standardizing the management of the broadcast of TV cartoons", from September 1 this year, the broadcast of foreign cartoons between 17 o'clock and 20 o'clock every day will be banned. This new rule was read by Bai Xiaoya in the company, and immediately the whole company shouted, as if it was a holiday.

"It's a good time."

"It's not easy."

"Domestic cartoons have finally come to an end."

This support policy of the State Administration of Radio, Film and Television can be described as well-intentioned, but it is unknown whether the introduction of the policy may become a lever to leverage the development of China's animation industry and change the embarrassing situation of domestic animation having no market for a long time.

Although there have been rumors about the introduction of the new regulations, domestic TV stations are still caught off guard. Nowadays, the most cartoons have been made in recent years, and the Hangzhou Animation Base is the Hangzhou Animation Base, where can they find domestic cartoons? It can be stipulated that it must be issued, otherwise it will remain the same for many years in the future.

Imported cartoons have always been a "cash cow" for animation channels to attract advertising funds, but after the introduction of the new regulations, the model of TV stations relying on foreign cartoons to increase ratings and advertising operations will be severely challenged, and they will have to consider the financial balance between the cost of purchasing animation films and advertising revenue. Many TV stations will make a commitment to the advertising agency in the contract, if the program ratings do not reach a certain rate during the advertising investment period, not only will the advertising fee be refunded, but also a certain percentage of the advertising agency will be compensated.

Happy decided to seize this opportunity and do a big thing.

"Looking for voice actors, make the first few episodes, and when I come back, I will immediately hold a national viewing meeting."

Then they took a few high-level executives to Japan and went separately, they went in advance, and they transferred to Hong Kong and then to Japan.

When I arrived in Hong Kong, I went straight to a luxury apartment building, called Li Jiaxin on the side of the road, and soon she walked down. She is wearing a white shirt with lace trim today, dark blue jeans to set off the line of the lower body more slim, and a pair of flat sandals. The face of the big beauty, the pretty one who stands in front of the happy, the innocent girl next door who is alive.

"You're so beautiful!" Happy praise.

"Thank you." Li Jiaxin smiled, although what the man said was largely polite. "Let's go, go up and sit down. I haven't packed it yet. ”

"If you dare to disobey, as long as you don't drag four or five boxes like last time."

Walking into the luxurious boudoir of a beautiful woman, he is happy and does not have an inferiority complex at all, he is such a confident person. When I entered someone's house, I had the time to comment around, "Your house is good, and you can see Victoria Harbour from the balcony." The décor is also exquisite, and you can see that you are very careful to run this place. ”

Li Jiaxin said with a smile: "I rarely live at home, and occasionally I want to have a nest when I am tired." If you like it, you can buy a set. Housing prices in Hong Kong are rising every day, and they are good at maintaining their value. ”

"You're good at investing. However, real estate is indeed the first choice for star investment, and housing prices will not decrease in the next 20 years. Happy shook his head and said, "I'm not like you little rich woman, but I don't have so much spare money to invest in real estate." Is it all packed? ”

"Alright, I'm sorry for you." Li Jiaxin also simply smiled directly and threw the box to him.

"Please move the car." Happy stretched out his arm to help, but his weird hand was pointing upward. Li Jiaxin chuckled and handed his hand to him. The first time I shook hands, it was cold, and I really felt like an electric shock, and I didn't want to let go when I held it happily, so I kept holding my hand and went downstairs.

The car I drove downstairs was also Li Jiaxin's car, and I didn't even have a car in Hong Kong. Convertible Porsche sports car, this weather is just right for a ride. simply removed the roof, asked her to sit in the passenger seat, then got into the car, started the car, and turned his face slightly towards her: "Let's go, let's start a journey that says go." ”

Li Jiaxin smiled: "Ha, I'm still looking forward to it, let's go, driver." She also felt very relaxed with Happy.

The two talked and laughed, and went straight to the airport, but they neglected that there was always a black Audi quietly following behind them, and the shutter was quickly pressed from time to time in the car. My heart is a little cute, and I just wore a hat and sunglasses at the airport, still holding hands, so I was not intimate.

In terms of time difference, Japan is the East Kowloon District, and Hong Kong is the East Eighth District, so Japan is an hour faster than Hong Kong, which basically does not have much impact. It only takes more than three hours to fly from Hong Kong to Tokyo, and when I get to the place, I take a little rest, but I am actually quite tired, but I can't stop the goddess's interest in shopping.

"It's afternoon, so it's usually enough to go around for a day. Of course, we just want to take a brief look, and that's fine. Li Jiaxin gave him some experience.

The streets of Tokyo are full of intersections, the most famous of which is the biting intersection in Resident Evil, but there are very few people crossing the street here. Happy stopped in front of an intersection and waited for pedestrians to pass and said, "Actually, I just want to find someone to walk around and talk to, and it's too boring to be alone." ”

"And you found me?" Li Jiaxin asked.

happily glanced at her, nodded and said, "It's an honor to have a goddess as a companion." I think you seem calm on the outside, rejecting people thousands of miles away, but on the inside you are a lively, very relaxed and happy girl. I think you're the same kind of person as me, and you want to be easy. ”

"You are really good at talking, and when you say it, you feel very young." Li Jiaxin smiled and praised her for her beauty every day, and her ears were calloused. There are really not many girls who can praise her for being lively.

Due to the lack of time, and Happy is really not familiar with Tokyo, naturally the experienced Li Jiaxin took him through the lively places in Tokyo.

Shibuya, a popular place for young people to shop, entertain and date. At the exit plaza of the station, there is always a large number of young people meeting their lovers at the statue of the loyal dog "Hachi Gong". In Ginza, there are many trendy clothing stores, delicious restaurants, restaurants, and cafes. The goods in the shops along the street represent Japanese trends and fashion trends, and I have gained a lot from walking around the street, but Li Jiaxin has not gained anything she likes except for buying a hat for Xingxing.

The Japanese are really short, happy to be 1.85 meters tall, almost a glimpse of the mountains. Coupled with a Li Jiaxin, who is also slender and not low, a combination of handsome men and beautiful women, all the way through the envy of the eyeballs.