"Daniel's new film is not doing well at the box office, and the superstar legend is over?"

"Entertainment Weekly" lived up to expectations, and on the second day of the premiere of "Unstoppable", the big black bold headline on the homepage of the website was extremely eye-catching.

"Daniel. Sandler casts Hall of Fame singer John Anderson. Cash's new work "Unstoppable" was released yesterday, with a single-day box office low of 8.95 million, which surprised industry observers. Veteran critics from The New York Times, The Sun, The New Yorker, The Premiere and many other magazines were surprised by the achievement. Although DD Pictures' publicity was relatively conservative before, based on the fact that many of Daniel's Olympic works have performed well in North America in recent years, forecasters generally believe that the box office of "Unstoppable" may exceed 15 million on the first day, and the total box office will be about 100 million, about 25% more than the similar film "Soul Singer".

Compared with the forecast figures, the actual box office on the first day fell by nearly 40 percentage points, which can be said to be a very poor performance.

Daniel himself is still filming Universal's new film "Spy 3" in London, and has not yet responded to media requests for comment, and a spokesman for the crew said that he will not respond to personal matters of the actors. Public opinion generally believes that Daniel will refrain from replying directly to relevant questions, hoping that the controversy will settle as soon as possible.

According to professional analysis, the main reason for the poor box office of "Unstoppable" is likely to be due to Daniel's own decision-making mistakes. Compared with the MGM blockbuster "007: Casino Royale" released at the same time, although it is deeply interested in the "new Bond" Daniel. Craig's boycott and the poor performance of the previous game had a double impact, but it won 14.3 million on the first day and received good reviews on IMDB and Rotten Tomatoes, which was enough to satisfy MGM. The reason for this is that MGM's aggressive propaganda campaign can be said to have contributed to it -- at least it has greatly reduced the number of hard-liners who resist it, and more people have begun to be willing to 'see it and talk about it'. However, the publicity work of "Unstoppable" is lackluster. In addition to trying to evoke nostalgia for the rock 'n' roll days in the upper world, Daniel. Sandler, Reese. Witherspoon is two popular A-listers who haven't even participated in several promotional events.

Some observers believe that after MGM launched "Casino Royale" and DD Pictures still has the mature horror series "Chainsaw 3" to be released, Daniel's publicity and distribution department is too stressed to take care of "Unstoppable", so the decision-makers put the treasure on Daniel. We don't know whether Daniel's appeal worked or not, but at least it didn't work satisfactorily. There is no doubt about that. This also serves as a wake-up call to DD Pictures, and indeed to all the studios, that the appeal of big stars may not be able to replace the role of publicity. A superstar of Sandler's calibre.

Other experts believe that the schedule is to blame. The consequence of the rapid rise of MGM and DD Pictures is that as a company, they both carry Daniel. Sandler's idol effect, many fans will enter the cinema just because it is Daniel's investment, and at this time, putting "Casino Royale" and "Unstoppable" on the day before and after is an extremely wrong strategy. This arrangement artificially divides the company's loyal fans and destroys some of the movie-watching potential.

……”

This article in "Entertainment Weekly" has attracted a large number of retweets and seems to have received a lot of media support. However, not all readers agree with this view.

In a review on Entertainment Weekly's website, a fan named "PHY" gave a harsh criticism of the report.

"Reading the whole report, I just think it's full of sophistry, deliberateness, deception and ignorance. When talking about Daniel's appeal, you ignore MGM's achievements this year. Not to mention the box office of "Youth Musical" of nearly 500 million US dollars worldwide, and it is absolutely impossible to say that "Casino Royale" broke the first-day box office record in the UK, and you should not see the result of "Pirates of the Caribbean 2" breaking 400 million in North America. But it's just a numerical discussion of "Unstoppable" -- in fact. This number is not a failure at all, and the "Soul Singer" you mentioned was only 8.42 million on the first Saturday, which was overwhelmed by DD Pictures' small-budget "Chainsaw". ”

The "PHY" review received some positive responses.

"Yes, I support your point of view, this does not detract from Daniel's appeal, I just went to see the "movie" for Daniel." - "Shirley" replies to "PHY".

There are definitely some that don't support it.

"PHY, do you think Entertainment Weekly should have written 100,000 words when it reported on Daniel? Covering all his corners and corners is considered comprehensive and fair? The media is not obligated to defend Daniel, that's his own business. - "Toms" replied "PHY".

However, "PHY" is clearly a tough fighter, and he is a die-hard fan of Daniel, and he quickly replied to "Toms"'s accusations.

"Toms, I think you completely misunderstood what I meant, and I didn't say that Entertainment Weekly should defend Daniel if he needed to. But when a media outlet reports on an event, or even makes a certain assertion, shouldn't it ensure that the evidence it presents is comprehensive and representative? "Entertainment Weekly" mentioned the reputation of "Casino Royale", didn't he see that after the release of "Unstoppable", the IMDB score was as high as 8.8? Rotten Tomatoes has a 92% freshness rate? Since it thinks that "Painting Casino Royale" is the result of the work of DD Pictures, why does it use this to attack the better-rated "Unstoppable"? This kind of sinister and deceptive reporting is definitely not as unobligatory as you say. Any media outlet has an impartial report. ”

It has to be said that the well-founded reply of the "PHY" argument left "Tom" speechless.

And the comments under the report of "Entertainment Weekly" do not follow the caliber of the article itself.

……

"I remember saying that nothing touches the hearts of the media more than destroying an icon, and the greater the idol, the more motivated they will be."

When Triver tried to negotiate with the media, Daniel stopped him, knowing that the work would not bear fruit. Even Trick, or Daniel's team, has maintained a good relationship with most of the media over the past few years. But once there is a chance to remove the layers of halo from Daniel's head, no media will refuse.

In a way, all media have the ultimate mission of destroying faith.

"Public opinion has evaporated, really, Daniel, we have to do something."

It's been a long time since Trickor has experienced this state of affairs, and it started so inexplicably—simply because Daniel's blockbuster was "not good enough" on the first day of the game, remember, not bad, but "not good" enough.

"Yes, don't worry." (To be continued.) )

PS: I feel like the recommendation ticket is growing faster and losing it, hey