This is indeed the case.

The online model is later than the group buying model, and due to policy risk factors, VCs have been on the sidelines for a long time. Even if it is to test the waters, it is some little-known venture capital that is trying.

On the other hand, the group purchase model directly opened the shopping mode from the beginning, and staged a battle of thousands of regiments, and even a battle of 10,000 regiments.

In November 2008, Groupon was established, with netizen group buying as its selling point.

Business model: only one discount product is pushed every day, each person is limited to one shot per day, the discount product must be a service type (to avoid inventory), the service is regional, and the scale of the offline sales team is much larger than the online team.

In June 2009, Groupon was the first to become profitable.

In 2010, Groupon expanded its reach from the United States to 35 countries, from 30 markets to about 500 markets, and the total number of users grew from 2 million to more than 50 million. It works with 58,000 local businesses around the world and has provided more than 100,000 transactions.

In the early morning of January 5, 2011, Google's plan to acquire Groupon, a group buying website, for $6 billion failed.

Influenced by the success of Groupon in the United States, Huaxia's group buying industry quickly set sail. Driven by VC, group buying companies have sprung up on the Internet in China, all vying for the crown.

In January 2010, Huaxia's first group buying network was launched online, and the founder was Feng Xiaohai.

At the end of 2011, the number of Huaxia group buying websites reached a peak of more than 6,000.

In September 2012, the number of Huaxia group buying stations dropped to 2,919.

From 0 to more than 6,000, it took less than 2 years, and countless venture capitalists were behind it, and the three Internet giants entered the market one after another. But. Madness comes at a price after all, and in just 9 months, Huaxia's group buying websites have changed from more than 6,000 to 2,919, a loss of most of them.

Despite the fierce struggle, even today, group buying continues to work hard. There are very few companies that can make a profit.

This is actually the epitome of the Chinese Internet, when a new model emerges, large and small entrepreneurial teams have joined, who can succeed, basically depends on who can raise enough money to burn.

From the early portals, to video, e-commerce, group buying, and more recently, ride-hailing apps, this is not the case!

The earliest B2C companies were not among the top 40 thieves, but only fought their way out with the support of international venture capital; Jingxi Mall is far inferior to the two traditional giants of home appliances in China in terms of resources. But he won the favor of capital and won the throne; Youdou Video is also so simple and crude, but it is still losing money to this day.

But this does not mean that they have not succeeded, because venture capital has already found a successful path: from the United States to introduce a certain concept -- to introduce venture capital -- to burn money to grab the market -- to go public in the United States.

These group buying companies in China have undoubtedly taken this road, but the road is bloody, but this road has to go on. Once you fall behind, death awaits you, and the 24 Ticket is a good example.

The origin of the online lending model is similar to that of online shopping. He also originated from the success of Prosper in the United States, and then was introduced by Huaxia.

With the policy clear. The industry is starting to move, venture capital is sharpening its knives, and predators from all sides are ready to go. As a result, they were surprised to find that the melee in the online lending industry had ended before it really began, and an online lending company without any venture capital background sat on the throne.

Everyone thought that this would be another eight-year war of resistance, but when everyone recuperated and prepared to enter. only to find out that the war was over.

1,000,000 members!

Daily turnover of 25 million!

Daily profit of 1 million!

……

No matter which data you look at, September Online is already far ahead of other opponents.

At this time, it will take at least a year for VCs to reach the height of September Online, even if it is only 1 million members. But burn a dozen billion. After a year, it really accumulated 1 million members, what about online this September?

The Internet industry has long confirmed one thing, when you reach a certain height, the traffic behind is geometric growth.

At the beginning of the launch of Weixin Technology, it took more than a year to go from 0 to 5 million registered users; From 5 million to 10 million registered users, it took only 2 months; From 50 million to 100 million, it takes less than a month.

Now that it has reached 1 million members online in September, it is entirely possible to start a geometric growth model in this industry.

While other online lending companies are still attacking for 100,000 members, September Online may have easily reached 2 million members; When other online loan companies finally reached 500,000 members, September Online should have become the first online loan company in China to register 10 million members.

It's not that other online lending companies don't work hard, but the development of September Online is too unexpected, and it is in a far leading position. It's like a battle for the king of the forest, when the other brothers are waiting to be fed, and one of them has grown into a lion.

……

Linjiang Experimental Primary School, Class 1 of the second grade.

Since it was a recess, more than 30 elementary school students in the class were noisy, some ran to the corridor to play, and some kicked shuttlecocks at the back of the classroom.

"The teacher is here!"

A mischievous little man hurried in from the outside and shouted at the other classmates. The originally lively class suddenly quieted down, and everyone ran back to their seats, turning their heads to look at the door in unison.

Hey?

After a while, I saw a woman appear outside the door, but it was not a teacher.

"Tiger girl?"

Just when everyone was about to settle accounts with the little boy, they found a small figure walking in, it was the tiger girl who had disappeared all day.

Hum!

found that everyone was looking at her, only to see her holding her hands and raising her face with a faint cold arrogance. In the class, the tiger girl has her little pride, and as the eldest sister in the class, she will maintain her majesty from time to time.

Scare?

It's just that when she walked coolly to her seat, the majesty on her face was gone, and her mouth was slightly open.

"Where's the White Rabbit? Why did you sit in my seat with the White Rabbit! Tiger Girl's eyes widened, full of doubt.

In fact, after playing for a day, plus Zuo Chuchu knew about it, she still wanted to come back. It's just that I didn't expect that my position was gone, and the little white rabbit seemed to be expelled.

"The little white rabbit didn't come today, and the headmaster asked you to move your seats!" A short-haired girl sitting in her place explained.

"Why did you move me and the White Rabbit?" Tiger Niu frowned.

"Tiger girl, I heard that the principal is going to fire you!" In the class, someone said loudly.

"I didn't hit that person, why fire me!" Hu Niu's face looked dissatisfied, and then she turned to look at Han Li behind her, "Aunt Han, let's go to the principal and make it clear to him, okay?" ”

"Good!" A coldness flashed in Han Li's eyes.

This incident made her very dissatisfied, this little girl was not only wronged by the media in order to help herself, but also the school was also excessive, and she even wanted to expel the tiger girl. (To be continued......)