Chapter 203: Disaster Marketing

The instant noodle factory has been successfully established, Wu Yu is naturally the first contribution, and Liu Qingshan has also contributed a lot.

In the high-level meeting of Daohuaxiang Group held in the morning, the development route of Daohuaxiang Food Co., Ltd. in the future was determined. Although there is only one instant noodle factory now, it will continue to produce instant foods such as ham, biscuits, and French fries in the future.

Among them, Liao Liao, vice president of the beverage company, put forward different suggestions, he believes that Daohuaxiang Group only needs to have two profiteering industries of liquor and beverages, in-depth research, expand production, and sell widely throughout the country. As long as these two companies operate well, Daohuaxiang has the qualifications to become the top private enterprise in the country.

Vice President Liao was originally poached by Bai Muyun from Jianlibao.

Look at Jianlibao, which is one of the top private enterprises in China, isn't it only the production of beverages? Look at Coca-Cola and Pepsi again, isn't that the main product?

If the shelves are too large, it is destined to affect the vertical development depth of the enterprise.

According to Vice President Liao, it is necessary not only to stop the development of Daohuaxiang Food Company, but also to ban the grain and oil companies that have been losing money. To focus on Daohuaxiang liquor and Daohuaxiang drink, especially Wanglaoji herbal tea, it must be promoted in depth, which is currently the most potential product of Daohuaxiang Group.

Vice President Liao's statement is of course correct, but he obviously doesn't know enough about Meng Fei.

If you want to do it, do it best!

Meng Fei has this ambition, and he also has this ambition!

Coca-Cola and Pepsi are because there are six billion people around the world who pay for it, and it has formed a brand effect over the decades, and the products with the fragrance of rice flowers ...... Basically, it can only be oriented to the domestic market. As for Jianlibao...... It's just a few years of glory.

In the previous life, Lehaha was the largest beverage company in the country, and its industries also include beverages, health food, canned food, snack food and other aspects.

Excessive monotonous industrial development may be effective and efficient, but at the same time, it is destined to be risky and not enough to deepen reforms, and industrial integration is the development direction of enterprises in the future.

Thinking about the reunification of Taiwan in later generations and the scene of Master Kong sweeping the mainland market, Meng Fei's psychology was a little unhappy.

While shouting about the estrangement between the two sides of the strait, while frantically earning mainland money, why?

The reason why Meng Fei agreed to Wu Yu's expansion of Daohuaxiang Food Company. This will bring more benefits to the second, the most important thing is that he wants to change the pattern of the food industry in China in the future.

Even milk powder has to go abroad to buy it frantically, one by one like a fight, and lose someone!

Meng Fei was now completely on the same front as Qiao Lang. For the ...... of the country It's for me!

Vice President Liao's proposal Meng Fei will of course not adopt, Daohuaxiang Food Company must be expanded, when food safety has become a concern of the whole society, Daohuaxiang must firmly adhere to the credibility, the production of safe food for the whole people to rest assured.

Wu Yu will continue to be in charge of the material transaction with the Red Cross. Accompanied by Liu Qingshan, Meng Fei visited the newly built Daohuaxiang instant noodle factory.

The factory is located in the southern suburbs of Huicheng, covering an area of more than 40 acres.

"Qingshan, be my assistant, it's not an easy job, right?" Meng Fei said with a smile.

Liu Qingshan shook his head: "This way of life ...... It's fulfilling. It's very easy to be idle all day long, pick up girls, and play around, but after a long time, it's boring and empty. ”

Meng Fei smiled and said, "It seems that you still have a lot of pursuits." So why didn't you go into politics? ”

"What's the point of being in politics, there are a large number of leaders above, anyone can stare at you, it's comfortable to follow Brother Meng, everyone has to look at my face." Liu Qingshan patted his ass.

Meng Fei smiled slightly, blinked, and suddenly said, "By the way, you used to work in the Public Security Bureau...... There are a lot of police flowers, right? ”

"Huh?" Liu Qingshan was stunned for a moment, and then reacted. That's right, this Brother Meng is also a romantic figure. immediately smiled and said, "Yes, there are several!" But...... It's a scarce resource, and it's so sought-after. ”

"What do you mean? I can't grab this identity yet? Meng Fei frowned.

Liu Qingshan lowered his voice and said, "Brother Meng wants to play, of course you can." It's just that I don't know how many leaders have slept with me, so it's not very interesting. ”

Meng Fei's face changed, and he was a little disappointed.

No wonder he talked to Liu Xiangliang several times before, but he always talked about his perfunctory.

"Brother Meng, there will be a group of newcomers in the bureau every year, and I will help you pay attention to it when the time comes." Liu Qingshan's voice was very small. Laughing hehe.

Meng Fei's eyes showed a bit of appreciation, and he patted him on the shoulder with satisfaction: "Qingshan, work hard with Brother Meng, the future is limitless." ”

Liu Qingshan laughed: "That's, that's!" ”

"This woman, it's important to be clean." Meng Fei added another meaningful sentence.

"Understood, understood!" Liu Qingshan nodded and smiled flatteringly.

Liu Qingshan was worried that he couldn't find a way to get along with Meng Fei, but now he understands, it turns out that Brother Meng is good, so it's easy to do! With his connections in Huicheng, how can he not find any beauties in public institutions?

"Qingshan, Wu Yu is too busy with work over there, so there are some things for you to come forward." Seeing that the factory director in front of him came to greet him, Meng Fei hurriedly changed the topic and said, "I plan to provide materials worth 3 million yuan to the flood victims, and you will be responsible for the delivery, no problem, right?" ”

Liu Qingshan was stunned for a moment: "Of course it's no problem for me to go, it's just ...... Is this necessary? Our company's foundation is not thick. ”

The corners of Meng Fei's mouth curled, and he chuckled: "It's not a question of whether the foundation is thick or not, it's a matter of principle." You can contact the TV station in a moment and do a press conference with great fanfare, preferably in the newspapers of the whole city. ”

Liu Qingshan blinked, as if he understood something, and said tentatively: "Brother Meng, what do you mean...... Rally? ”

Meng Fei nodded with a smile.

It is not enough for a large number of rice flower fragrance products to appear in the disaster relief area, it is best to erect the banner of rice flower fragrance in the disaster area and swagger through the market......

Hehe, when the time comes, the media from all sides will definitely report on the disaster relief situation in the disaster area, and naturally this extremely caring patriotic and conscientious enterprise is indispensable.

At this time in 99, the mainland private enterprises are still in the development stage, and the marketing methods are still conservative and traditional, even if there are enterprises that use disasters to publicize, the methods are also low-level, at most they offer huge sums of money at charity dinners.

But the huge amount of money is just an unfamiliar number, how much impact can it bring to the people? The number of 30 million, how can the scene brought by 3 million materials be more shocking?

Just imagine, when the Daohuaxiang Group erects a huge "Daohuaxiang" banner, and handsome men and beautiful women kindly distribute materials to the affected people, what kind of warm, touching and inspiring picture will it be?

If you add the scene of Daohuaxiang employees working hard for the people in the disaster area and sleeping on the street under fatigue and fatigue, it must be another tearful scene.

Such marketing tactics are shameless, but ...... But it is very in line with the official demand for positive energy, Meng Fei even dares to guarantee that as long as this scene appears, even CCTV will report it first.

This is called unity, and the military and civilians are one family.

Of course, there is a problem here, and that is how to get the supplies there.

It's not that it's difficult to get there, it's that it's hard to get into the disaster area.

Disaster relief has always been an act of the state, and if ordinary people are allowed to enter, it is okay to do well, but if it is not done well, it is very likely to be a mess, affecting the rescue of state institutions, and causing more and greater troubles.

Therefore, most of the time, the state would rather give up the support of civilian rescue teams and solve the problem steadily and slowly.

This can be regarded as a test for Meng Fei to Liu Qingshan.

Liu Qingshan was born in an official family, and he is also clear about all aspects of officialdom, whether you spend money to do something, or you know it reasonably, or your family background is really powerful, you can also make a special case to let you go.

As long as Daohuaxiang Group can go deep into the disaster area and observe the people's feelings, it will be a success!

If you can't even do this little thing, then stay where it is cool, don't say that your father is the director of the public security bureau, it is useless to be the king of heaven.

Lao Tzu doesn't raise waste people in his hands!

Except for women!

No, women with weak abilities can't be called wasters, after all, they can make Meng Fei enjoy life in some ways.

Liu Qingshan's brain melon is obviously not stupid, and after thinking about it for more than ten seconds, he understood Meng Fei's deep meaning, and immediately became in awe, and praised again and again: "Yes, advertising, this is the most effective, the most sensational, and the most deeply rooted advertisement!" Haha, when the time comes, when you enter the disaster area, carrying the banner of rice flowers, how can there be a TV station where to run, and you are afraid that they will not report it? ”

Meng Fei is a little funny, this Liu Qingshan, who has been working as a small worker by Wu Yu's side recently, seems to have learned some of Wu Yu's essence.

This is the advantage of Meng Fei choosing to use a male assistant, and there are some things that are more convenient and effective for men to come forward than women.

The assistant to the chairman is also a senior member of the group, and letting him come forward to preside over the disaster relief work can not only reflect the importance of Daohuaxiang Group to disaster relief work, but also show that Daohuaxiang Group is a thriving new enterprise, and young people can also be reused here.

With so many benefits, why not?

"Okay, this matter is done, I'll give you a car." Meng Fei waved his hand, quite arrogant.

Liu Qingshan pouted: "A car is rare." ”

Meng Fei glanced at him: "Then what reward do you want?" ”

Liu Qingshan smiled and said in a low voice: "Brother Meng, I heard that you have a film company in the capital?" ”

Meng Fei looked at him deeply, how could he not understand what he meant? said lightly: "Let's do your job well first." ”

Job?

Liu Qingshan raised his eyebrows and immediately understood.

Hehe, isn't it just a police flower, everything is easy to say!

As long as you have the opportunity to play a female star, not to mention the police flower, even the flight attendants, school flowers, teachers, and nurses will all get them for you, and it will definitely not be a problem! (To be continued.) )