The Cannes Film Festival in this world operates completely separately from competition films and commercial films, and the various awards for competition films are not much different from those in the previous life, while commercial films do not have any awards at all, and are purely a commercial platform for buyers and sellers to trade.

Therefore, before the opening of the Cannes Film Festival, the preparation of the film for publicity is particularly important.

In the name of Rainbow Film and Television, Hua Ailin applied for a booth at the Palais du Cinema in Cannes and was assigned to the Asian region. There are special areas in the same area of China, Japan, South Korea and other countries, and Rainbow is not in the same special area as Huaxia, which in the eyes of others, it inevitably seems a little different.

Early the next morning, Xiao Cheng came to the booth of the Movie Palace with everyone, and when passing by the special areas of various countries, there was a familiar booth in the Huaxia special area that was very conspicuous, and the nemesis, Xinghui Film and Television Distribution Company, also brought two films to the exhibition.

Xiao Cheng didn't say a word about this, Xinghui is a hegemon in China, but in the international market, those foreign publishers who chase money and put interests first will not bird you. In their eyes, Huaxia is still a barren land in the world film industry, and the film industry is so backward that it is not as good as some small South American countries. Without benefits, what do you take in front of them?

Coming to the booth of Rainbow Company, Xiao Cheng took a look at the layout and felt that it was too shabby. The area of the booth is not large, only about ten square meters, and there is nothing else except for some promotional posters.

Xiao Cheng said to Hua Erin: "You didn't print some beautiful promotional brochures? ”

Hua Erin had never participated in this kind of film exhibition before, and there were many things that were naturally unclear, so she said apologetically: "I'm sorry, boss, we are inexperienced and not ready." ”

Then Xiao Cheng looked at the consultation area surrounded by a few sofas in the middle of the booth, and said with a frown: "This is too simple, if you talk to customers about business here, there are people around you, and some private words are not easy to talk about at all." So be it! Go to the nearby hotel to see if there is the most luxurious presidential suite, and rent one to use as an office. ”

Hua Erin immediately found a company employee and asked her to rent a room, and after arranging it, she said a little embarrassed: "Boss, I'm afraid I won't be able to print the brochure in time." ”

Xiao Cheng thought for a moment and said: "Forget it if you can't catch up, go print some simple leaflets, remember: the content should be exquisite, and the introduction should be intuitive." ”

After Hua Erin wrote it down in a notebook, Xiao Cheng said: "Then go buy a TV and DVD player, record the promotional video of "Spider-Man", and then scroll and play it throughout the day." ”

Hua Ailin was a little sweaty about the various proposals proposed by Xiao Cheng, and hurriedly found someone to do it.

Xiao Cheng said: "How is the arrangement over there in the theater?" ”

"We have set up a small theater with 50 seats to play our films throughout the day. ”

Xiao Cheng nodded and said: "Okay, remember that there are distributors who are interested in "Spider-Man" in the future, let them go to the small theater to have a look, and if they are interested in buying, take them to the hotel office to discuss." Note that for some small countries in South America and Europe, publishers can sell out the rights in one go, and for those countries with developed economies, a fixed share rate is used. The specific share quotation can be a little higher than the international standard, but the actual selling price must not be lower than the ordinary standard. ”

Xiao Cheng said a little dryly, took a sip of water and said: "The most important thing you have to remember is that all the copyrights sold are only for theater play, and this must be indicated in the contract." ”

He said it so fast that Hua Erin couldn't even remember it, and when she finally finished remembering. Seeing that there was nothing to ask him to help with, Xiao Cheng became the shopkeeper and said, "You guys are busy first, I'll go around somewhere else." ”

Knowing that the other side can survive a hundred battles, Xiao Cheng immediately walked around the exhibition area to see the quality, type, cast and so on of the films released by various countries.

The exhibition area of the entire Palais du Cinema is divided into four regions, namely Asia, Europe, North America, and South America. Walking through it, the variety of movie posters is dazzling.

The most powerful North America is actually the two countries of United States and Canada, but both the quantity and quality of the films are superhuman.

When he was walking around, Xiao Cheng carefully looked at some promotional posters and found that although they were different worlds, commercial films in the United States still occupied the mainstream. Even if it is an art film, it also incorporates commercial factors, whether it is packaging or publicity, it is perfectly done.

Several films such as "Mu Holland Lane", "The Absent Man", and "The Oath" launched by several large film companies in the United States were shot by famous directors in the United States, which is very interesting.

Xiao Cheng was fascinated by it, and a voice said behind him, "You are Xiao Cheng, right?" ”

The person who came said it in Chinese, Xiao Cheng secretly wondered, when did he travel so widely, and there was still someone who knew me when he ran to Cannes? He looked back and saw that the person who came was a middle-aged man about forty years old, with a moderate fat and thin figure, a straight suit, a pair of gold-wire glasses on his face, and his emaciated face looked very elegant, Xiao Cheng's first impression of this person was good, so he said: "I am Xiao Cheng, may I ask who you are?" ”

The middle-aged man smiled and said, "My surname is Xu, my name is Xu Feibai, and I am the general manager of Xinghui Film and Television Distribution Company. ”

Xiao Cheng, who had a good impression of him, immediately changed his face when he heard this, and said in a dark voice: "It turned out to be General Manager Xu, I really admired the name for a long time." ”

Even if Xu Feibai couldn't hear the ridicule in Xiao Cheng's words, he could see that Xiao Cheng didn't like him very much. As the general manager of Xinghui, he controls the domestic film market in China with one hand, if he is not a little arrogant, then Xu Feibai, the general manager, is in vain.

Xu Feibai also lowered his face and said: "It seems that Xiao Cheng, you have a lot of opinions about our Xinghui, I asked myself to contact you according to the routine, I don't know why you are so resistant to Xinghui." To say that with the strength of our Xinghui, it is already very sincere to come to the door to cooperate with you in person. ”

Regular, often your sister! Xiao Cheng was proud of his shamelessness, and seemed to be suspicious of being a big witch in front of Xu Feibai's shamelessness, and he sneered: "That's your routine, and it has a relationship with me." ”

Xu Feibai said with a cold face: "So, you are unwilling to cooperate with our Xinghui?" ”

Xiao Cheng said with a foolish face: "You only understand now, IQ is not very good!" ”

Xu Feibai said angrily: "Believe it or not, I can make "Spider-Man" never be released in China with a word, and the movie you invested nearly 100 million yuan can only become a pile of garbage in the end." ”

Xiao Cheng smiled: "I'm happy, if I can't release it, I'll take it home and watch it by myself, can you manage it?" Stupid. ”

Xu Feibai laughed angrily, stared at Xiao Cheng and gritted his teeth: "Okay, you have a kind, there are times when you cry, I hope you are still so backbone at that time." ”

Xiao Cheng said with a sneer: "Isn't it just to make less money?" I'm not short of money, I can do whatever I want. Do you think you can force me to conform if you have a background? If you don't send a woman to your bed, you won't let me pass through guò censorship? That's your rule? Roll Nima's eggs. The more Xiao Cheng spoke, the more angry he became, and finally he almost yelled.

Looking at Xiao Cheng who turned to leave, Xu Feibai heard something wrong from his words, what do you mean by sending a woman to my bed? Did I say anything like that?

Although Xu Feibai understood that there was something greasy in it, Xiao Cheng's arrogant attitude had angered him, and it was a pipe dream to ask Xu Feibai to pull down his face and explain to Xiao Cheng.