In recent years, there have been three axes in the film promotion model: posters, trailers, and press releases. A trendy premiere will attract great attention, and "Hero" is not just a premiere of Sao Bao moving into the Great Hall of the People before it was stirred up.

Happy is not a professional publicity, but the perspective of the times is different, standing high and seeing far, he casually thinks of an excerpt, which is an excellent idea.

But after all, it was out of place, and the times limited his thoughts. A vigorous red carpet is already the limit. He has no expectations for the mainland box office in ten years, even if he has made more than 100 times more money now, he does not dare to invest too much. As a "person who has come over", he knows that the biggest problem of Chinese films is not in the theater, but outside the theater.

At present, there are no pirated discs of "Grand Central Station" on the market, which is already a pleasure to watch.

Hundreds of copies, from the time he entered the copy factory, let Zhang Zhengwu personally lead the team to strictly guard against them, these are easy to say, but to send them to the cinemas, as long as the slightest omission is missed, piracy will run rampant on the market, and it is impossible for him to stare at the tape 24 hours a day.

The happy group walked on the red carpet and was immediately surrounded by reporters.

Today, not only Siqin Gaowa, but also Chen Daoming, even Liu Ye is also wearing a delicate suit, walking the red carpet in his school, how can he feel a little overdone. He can't afford to buy this kind of work, and it was only the stingy little boss who signed the "deed of sale" that leaked a few pieces from his pocket and let people order them, which is called the signing fee.

The students watching the excitement next to them saw the tanned Liu Ye on the basketball court, their eyes widened one by one, "Isn't that Liu Ye, they all walked on the red carpet?!" ”

"Hey, Liu Ye look here." Several beauties from Class 96 all came to cheer, "Liu Ye, you are so handsome, what brand of clothes do you have...... Ah, Armani. Hu Jing, who is the best at recognizing famous brands, screamed, causing a group of male classmates to be envious, jealous and hateful.

"That's what I want", Liu Ye's nostrils are upturned, and he has the posture of competing with Takizawa, and he can't wait for these little girls to shout a few more words, "A few more words to praise my brother." "But my heart is dripping blood, and I signed an eight-year deed of sale in exchange for this dress, is it easy for me.

Fortunately, the stingy boss did not make a black hand on the clothing brand, so he had a good time today.

But in a blink of an eye, the eyes of this group of female students were all attracted by another young figure.

Zeng Li pointed at his hand: "That's the director, I heard Liu Ye say that he was very young, but he didn't expect to be younger than us." ”

Hu Jing looked hard: "I think it's small, it's really tall, look at those long legs." Yuan Quan smiled: "I am also wearing a suit, why do I feel that one is from the city and the other is from the countryside." Everyone looked at it and immediately burst into laughter, "Haha, it's true." Liu Ye wanted to cover his face, and his steps unconsciously left his heart.

Zhang Ziyi's mouth was grinning, and she was so envious that she was going to die, "...... It's about the same age as us, and he is now an international famous director. Is the American Film School really so powerful? ”

Happy people didn't notice that this group of crazy students was being interviewed.

"Teacher Siqin Gaowa, how do you feel about this movie? Did you ever think that this film could win so many international film festival awards? ”

"Honestly, who would have thought of this." Siqin Gaowa smiled slightly, looking very excited: "Xiao Xiaokai is a pretty good young man, at the beginning, he may be a little lacking in experience, but his professional knowledge is very good." But after filming with him for a while, the whole crew was obedient, and he made me see the momentum of young people and their down-to-earth willingness to endure hardships, Chinese films need such young people. ”

"Teacher Chen Daoming, you made a cameo appearance, what was your original idea and decided to make a cameo appearance in such a newcomer's work?"

Chen Daoming still had the smell of wine in his mouth, and said: "Mrs. Si wants to take the Berlin Queen, she will call you, do you dare to come, you don't want to be confused, right?" Haha, I'm just here to have a show, I haven't watched the movie yet, and the main owner is not me. I was just poured several glasses of wine by the director, and now I'm a little dizzy, this kid is innocent and bad-hearted, and he wants me to make a fool of myself. Let's interview the director. ”

The reporters all laughed, and the atmosphere at the scene became warm. The reporter couldn't wait to ask Happy, "Happy Director, I heard that the shooting cost of this movie is only 600,000 yuan, and the overseas copyright fee has been sold for more than 100 million, is that so?" ”

"The cost is so low because there are seniors like Siqin Gaowa who support newcomers to do charity, and I am the beneficiary of charity. Moreover, there are also big stars like Mr. Chen Daoming making free cameos. Royalty ...... It's hard to say. He also deliberately pinched it before deciding to pretend to be forced to the end, "The specific number is inconvenient to disclose, but overseas copyrights have been sold in 37 countries, and if you count the upcoming places in Southeast Asia, there must be forty." Count the rest. ”

The reporters gasped, and that was for sure. With a high income of more than 100 times, if the domestic box office is a little better, it is possible to reach 200 times. These days, millionaires are, billionaires, which is synonymous with absolute hate. But when you stand too high, people look up and hate, and hatred becomes worship.

The reporters were even more eager, "Enlightenment, enlightenment, can you tell us about the general content of the movie?" ”

"Hold on, you'll see the full movie in a moment."

"Kaidao, what do you think of people calling you the leader of the sixth generation of Chinese directors?"

"I am honored to join the ranks of the sixth generation of Chinese directors, I love this industry and hope to contribute to the domestic film industry. But the leader of the gods, forget it, I'm just on the road. ”

"And who do you think is the leader?"

"Which media are you from, you have bad intentions. But let me answer you, there are many talented directors in China, and I admire them all. For example, Jia Zhangke, he is talented, the future artistic hero of Chinese films. It's a bit heavy, but his future is limitless. Teacher Jiang Wen is also from Chinese opera, he seems to have too big a wrist, I don't know if he is the sixth generation, I heard that he is filming "The Devil is Coming", don't mess up, I'm waiting to see Teacher Jiang. Director Zhang Yang is also from Chinese opera, and I like his "Love Malatang" very much. Director Zhang Yuan, a veteran of the sixth generation. False and poetic, real and rustic, these seem to be completely different things, but he can be inclusive. There is also a wide range of film types, but he also has a flamboyant personality, just like his crowning hairstyle. Director Guan Qiao, Nortel's, although he moved to the field of TV dramas, I think he is still accumulating and waiting for the outbreak. Director He Jianjun, who was unemployed at home after graduating from high school, worked as a temporary worker in a newspaper, worked as a construction worker, and until he became the assistant director of Cheng Kaige, he has gone through a difficult and long film road. "Suspense" (1993) and "The Postman" (1994), he is good at describing spirits and dreams, and his films also bear a strong Antonioni imprint, full of understanding and experience of the hidden world of the individual. There is also Director Yu Ye, I personally like it very much, he is also talented, different from Jia Zhangke, maybe more literate. I heard that he is preparing a new movie, and I hope he can hold on...... "No one knows that what he said is aimed at everyone, and even Jiang Wen will usher in a ban on filming at the peak of his life."

Maybe it's because it's high and low, or maybe it's not the right time. If you look for the light, you will not be afraid of the darkness.

He didn't want to go on, but this call still shook the audience. If you really don't open your mouth, you will shock the audience as soon as you open your mouth. If he said it too quickly, his mouth was a little dry, and finally he made a small conclusion and said with a smile: "Do you still need me to continue?" As for the leader, pick one of them. ”

The reporters were dumbfounded for five seconds, stunned that no one asked again, and then remembered a noisy applause. They still don't know why they applauded after applauding, could it be that this speed and smooth evaluation?

Jiang Wen in the distance was chatting with Mrs. Chang, "This kid is quite able to speak." ”

Chang Li snorted twice and said, "Hmph, how dare you go to Liangshan without three, two, three." You are a graduate of a prestigious American school, you are the pride of our Chinese opera, don't be compared. ”

"Tsk~~" Jiang Wen slurped his tongue dissatisfied, ignoring this old lady with a sense of honor. Got rid of a few reporters and walked into the screening room to wait. The reporter's interview over there is not over yet, and it is even more enthusiastic than just now.

"Happy director, I am a reporter from Qianjiang Evening News......"

"Fortunately."

"Happy director, I want to ask you what you think of art films?"

All the previous questions, Happy basically opened his mouth to answer, but in the face of such a small question, he rarely pondered, and said: "I think this is my last pure literary movie." Even though I'm just starting out, I don't plan to make any more purely literary films. ”

The reporters exploded in an instant, what did he mean by this. A director at the pinnacle of literary films, suddenly announced that he would no longer make literary films?! Oh my God, declare war on literary film directors?!

Siqin Gaowa was also worried about looking happy, so she touched him lightly and stopped him with her eyes: Don't talk nonsense.

Happy also closed his mouth, and said with a smile: "You don't need to ask, this question, maybe everyone will understand it after "Titanic" is released in China." Of course, you can ask me about my next film plans? ”

The reporters of the "......" looked at each other, and before they could speak, you blocked people's mouths. What do you ask people to ask? Not to mention, there was a stupid hat sent it by himself, "Happy director, what is your next film plan?" ”

Happy gave the guy a thumbs up and said with a smile: "My next movie has been planned for a long time, and the script is a graduation work of the USC Film School in '97, and it once won the first prize for screenplay in the United States." I believe that movie will be incomparably wonderful because it will make all the audience really know one person, the director! ”

I can't help but say something about his new film, he is really self-aware, this new film wants to be released in the mainland, but it is enough.

If you don't try, how do you know it won't work?