Chapter 50: Good Head
March is the off-season for movies...... In fact, as far as domestic movies are concerned, there is nothing light.
The movie audience in 1998 was quite simple, and under the dominance of literary films, as long as they won the award, there would generally be no applause. "Central Station" has a continuous intensive bombardment of awards in front of it, and in the later stage, under the opening of Beijing Film Studio, it can be said that there is no Hollywood blockbuster dominating the field in the same period, and there is also the cooperation and promotion of "mountains and seas", and the scope of film diffusion is wider.
The news of the premiere was also reported the next day, and the red carpet was full of stars, and the audience applauded thunderously after the premiere. Domestic first-line media, and even the "Public Security Daily" rushed to report, lamenting that "the award is really worthy." ”
After the premiere of the Chinese opera, many classes asked to write film reviews and reviews after reading.
Reading between the lines, the students expressed their love for the film, even surpassing the trend of "Red Sorghum". This movie does not show Chinese "ugly and poor" side too much, and the storytelling ideas are not conventional...... Many factors make people fascinated.
In the class of the ninety-sixth grade acting department, Mrs. Chang was also in class, analyzing the movie that was screened yesterday, "Liu Ye, you are one of the actors in this movie, so you will take the lead in evaluating the movie." ”
Under the gaze of the whole class, Liu Ye was not stage frightened, stood up and said: "I think the atmosphere of this movie is not the same as that of traditional Chinese literary films, I once asked the director what is the most important thing in making a movie, and he said that it is to tell a story." The most important thing is to tell the story clearly, and the rest of the side stories are in the service of the story. Even if there are more special effects, sets, and big scenes, it's all ......."
"That's what the little director said?"
Chang Li was quite surprised, "You say be more careful, what did he tell you?" ”
Liu Ye scratched his head and said, "I didn't say much, when I asked him for advice, he just emphasized that telling a good story is the primary factor in making a movie." If you want to make a literary film, you don't have to be too eager to express your thoughts, the central idea and story theme are actually as simple as possible. He said that Hollywood's "Titanic", which is a global blockbuster and won more than a dozen Oscars, is actually very simple, that is, a simple love story of a poor boy falling in love with a rich girl. But such a simple love story can make you linger and forget yourself, these are the directions that should be improved in the future. ”
The reason why so many movies in later generations were scolded for being bad movies was all because the theme ideas were not clear, "Hero" couldn't understand which people had the world in mind, the clarity of the theme ideas of "Wuji" was not as clear as "Steamed Buns", and "Night Banquet" was even more foggy, so the audience couldn't understand it.
"It turns out that "Titanic" is mainly about such a story...... We didn't even see it. ”
"I didn't put it at home, he saw it abroad."
The following girls began to discuss, and the male classmates also chatted with relish: "The most annoying cynical and angry youth, don't let yourself look young...... Tsk, look at what that's said, awesome. ”
Chang Li interrupted the students' discussion and said with emotion: "Although our class is mainly based on performance, Liu Ye analyzed it very well, and the story is the foundation of the movie. As for Director Xing's statement that 'the simpler the central idea, the better', I won't comment here, you can go back and think about it yourself. But you can also get inspiration, and when you read the script in the future, as long as you take the lead in grasping the main idea, you will know how to perform the rest. We don't worship blindly, a movie doesn't say anything, but we also have to see the good in others. I hope that when our class graduates in the future, we will be able to produce a few big stars who will win non-stop awards. ”
……
Under such a popular trend, more and more audiences come to the cinema. Domestic theaters are currently out of order, they used to sell copies, but now they buy copies and sell them at the box office. It is still in the exploration stage, there is no scientific box office statistics method, and even the ticketing is very simple.
However, tradition also has a traditional statistical method, and after the first day of screening, Han Sanpin got a summary of the number of movie theaters in various places. The secretary pressed the computer for a long time, and finally came out. He picked it up and looked at it, "Oh, 1.8 million, right?" ”
"Director, I've counted it twice." The secretary shook his sore fingers.
"Okay."
On the first day of release, only more than 200 copies were dispatched, and the highest was 500 copies. The movie has already won about 1.8 million at the box office, and that's just when not many people watched the movie on Thursday. As long as the follow-up does not collapse, follow this table xiàn, and in the end it will be a proper big sell. After all, with so little investment in films, overseas copyrights have already sold well, and even counting domestic publicity costs, the investment is pitiful.
Han Sanpin watched it again and again, felt happy, and called Xingxing in person: "Xiao Kai, congratulations, the box office of the movie on the first day is almost 1.8 million, and the table is not bad, which can be regarded as a good start for this year's domestic films." ”
Happy to hear the other party's kind tone, so he guessed a rough idea, and said with a smile: "It's all the leaders who take care of me, after all, I'm a newcomer, and I don't dare to be greedy." ”
Han Sanpin said in an old-fashioned manner: "It's good not to be proud, but this achievement is really good, and you can still do it if you should celebrate." ”
"Yes. Then respect the instructions of the leader. A dog-legged tone joked. But then he immediately asked, "Mr. Han, thief?" version has to be kept. According to me, if the remaining copies are not sent out, we should simply not wash the prints, and we are short of manpower, and if we can't hold the first seven days, it will be difficult to say what will happen next. ”
Han Sanpin was stunned for a moment, and some people disliked too many copies, and explained: "Xiaokai, you don't know much about this situation, domestic piracy is like this, and you can't help it." ”
Theft? What can the version do, the best situation is to hope that the audience wants to watch the HD version more, and the worst is to steal? The version coexists with the movie at the same time, and finally the pirate? The version of the popular movie is drawn. Even Han Sanpin said this, you can imagine how much he hates this issue. Happy counts in the previous life, and can only be regarded as hearsay about the film industry, without too deep involvement.
Happy against thieves? The understanding of the version link is also limited to the text, piracy? The source of the appearance of the edition lies in the printing factory, cinema, audio-visual business, and some movies have just been washed out of the printing factory to steal the film? The version was quietly listed, which made many bigwigs in the circle helpless, and finally forced out an unwritten rule, that is, as long as the box office was kept for the first seven days, it would be considered a success.
There is also a very successful case of "defense" in the early days of the domestic film market, which originated from "Hero".
The situation of "Hero" at that time was that it could only win and not lose, because "Hero" was for the Olympics at that time, and according to the Oscar regulations, there must be seven days of regular commercial screenings, and they had to screen seven days in advance. However, after these seven days of screening, there is still more than a month before the release time, and if the copies are lost, there will be a situation where there will be pirated discs and the film has not yet been released, and the consequences will be unimaginable.
As a result, Zhang Weiping made the anti-piracy to the extreme, and there was only one copy from the time it was submitted for review to the seven-day screening, and this copy was locked in the home of producer Zhang Weiping. It wasn't until two days before the release that the producer gradually sent three copies of the processed copies to theaters around the world, but the key was still in the hands of China Film Company. It wasn't until the day of the release that China Film Company sent someone to bring the other two copies to various places to make up for it and unlock the theater.
On the night of the screening at midnight, Nan? When there were only two copies of the second book, Kyo had to cancel the screening due to the rush of time, which shows that the defense of "Hero" is quite tight. After the release was completed, the staff of the Press and Publication Administration and the Anti-Pornography and Anti-Illegal Publications Office set up a prize hotline across the country to report piracy. Even the Guangdong Weijia Company, which bought the audio-visual rights, took the initiative to take the lead in cracking down on piracy? version, so that the film was released for a week to steal? version is still unclear.
Happy to know that if you want to mix in the country in the future, you will inevitably embark on a path of continuous theft? version of the path of struggle.
Even if it's thankless, you can't be sloppy, let alone sloppy. As soon as he heard that Han Sanpin didn't care, he immediately felt that the whole person was not good, and said solemnly: "Mr. Han, as long as you want to show movies in the future, someone must do this." ”
"I'm going to set up an anti-theft? version of the alliance, absorbing domestic production companies to join together. Invest 1 million in the first half of the whistleblowing bonus. With a heavy reward, as long as I can dig up a big fish, I am willing to give him an extra 100,000. But after all, the mountains and the sea are soft-spoken, if your company can participate, or the official can supervise it, the effect will be better. Even if your factory does not participate, the mountains and the sea are also to be engaged. ”
Han Sanpin was stunned by him, and immediately bared his teeth, "The newborn calf is not afraid of tigers, a thorn." "But if you can really fight against piracy, it will be a great merit. This is not a trivial matter, and I am not alone in the factory, and I will make a decision after a meeting. But I'm supporting you personally, so I'll say hello to you from the Information Office. ”
(The computer strikes, crashes.) Toss all day...... Half of the manuscript was scrapped...... Huhu, don't say much, you still think it's an excuse if you talk too much, look at tomorrow. )