You Tianle is as strong as a cow.

Despite the care of Director Yao, it was a sure thing for Tianle Company to snatch the advertising position from Kexin Company, but You Tianle still offered a price twice as high as Kexin Company in one go.

Taichang Yao's face was calm, the corners of his mouth turned up slightly, and a satisfied smile floated.

You Tianle is worthy of being the big boss of the East China Sea, and he is bold in doing things. He offered such a high price, and Director Yao no longer had any worries, and he explained inside and out.

My old Yao is not a fake public and private, You Tianle and they open a higher price, and the advertising position will be given to them, which is justified. My old Yao has won more income for Taili, what do you have to say?

"Two million a year, we can also come out."

Fan Hongxue said without hesitation.

He and Fan Hongyu had a very in-depth exchange on this topic. The prime-time advertising position of Zhonglu Central TV is one million a year, which is indeed very cheap, and Kexin Company won a three-year contract at such a price, taking a big advantage. Mainly because the domestic business atmosphere is not strong enough, the current CCTV is still a "government-run media" mentality, and not many people realize the great potential of CCTV in the advertising business.

Fan Hongyu clearly remembers that in another world, a few years later, CCTV's "Standard King" once sold for a sky-high price of 300 million.

Of course, there's an element of hype in that.

But 300 million and 1 million are really not comparable at all. This time, Fan Hongxue and others came to Beijing and made psychological preparations for a price increase. You Tianle doubled the price in one go, and Fan Hongxue was not surprised at all.

"Three million!"

As soon as Fan Hongxue's voice fell, You Tianle had already opened his mouth coldly.

Before coming to the capital, You Tianle must have also evaluated the real value of CCTV's prime-time advertising position, and had enough psychological preparation. When he learned that Kexin Beverage Company had signed a three-year contract with CCTV for only three million dollars, You Tianle was stunned and thought that the other party had an extremely tough backstage. Later, after the investigation was clear, You Tianle finally understood that Kexin Beverage Company just grabbed ahead of everyone, picked up a ready-made bargain, shook his head and slapped his thigh, regretting why he did not take power in Tianle Company earlier, and did not realize the huge power of Zhonglu CCTV's prime-time advertising position to open up the market, so that this small collective enterprise in the ravine of Qingshan Province was used for three years "for free".

What is the difference between a million a year and unpaid use?

But now that Tianle Company has "woken up", you dumplings in the countryside of Qingshan still want to continue to take advantage of this?

There are no doors!

But then again, if it weren't for the CCTV prime-time advertisement for Kexin Drink, You Tianle wouldn't have hit this idea, at least not in a short time. In this respect, Kexin Company is the "teacher" of You Tianle.

"We can also give out three million."

Fan Hongxue still kept up slowly, unlike You Tianle's strong bull, Fan Hongxue was always very calm, and he didn't have the slightest intention of being in the limelight. According to the contract, as long as the conditions are the same as those of competitors, Kexin Company has priority. There was no need for him to take the initiative to increase the price.

The real value of the prime-time advertising position of Zhonglu CCTV and how much money they pay for are two different things.

From the standpoint of an entrepreneur, it is important to spend as little as possible if you can spend as little as possible, and cost control is very important. As for whether CCTV is "cost-effective", it is not a question that Fan Hongxue should consider.

"It seems that Chairman Fan is in trouble with me?"

You Tianle was angry, staring at Fan Hongxue's young and resolute face, and asked coldly. The good demeanor that pretended to be was finally thrown out of the clouds.

Fan Hongxue said lightly: "It's not about raising the bar, we already have priority. This is commercially fair competition. We can also offer whatever price Tianle company can offer. Mr. You, whether it is an enterprise or a business, we must pay attention to the ratio of input and output. ”

"Five million!"

You Tianle was almost so angry by Fan Hongxue's instructive tone that he vomited blood and shouted out the price of "five million" in one breath.

"Mr. You, you can't ......"

The senior vice president sitting next to Chief Yao couldn't help but scream, with an anxious look on his face, and he looked at it carefully, with a sense of reproach.

Five million a year is already more than they had estimated. Tianle's internal evaluation of CCTV's prime-time advertising position is the highest price code of 4 million a year.

This evaluation is not only an evaluation of the value of CCTV's prime-time advertising space, but also an evaluation of Tianle's cost control.

Four million a year, a one-time three-year contract, that is, 12 million.

For Tianle Company, this is a large expense, and the financial pressure is quite large. Even in a wealthy region with a relatively developed economy such as the East China Sea, a food company does not mean that it can be paid out immediately with 12 million, and many other factors have to be taken into account.

Now in order to fight with Fan Hong, You Tianle has increased his own weight, and suddenly broke through the highest price code set by the company's senior management collective evaluation meeting, which is one million more per year, and three million in three years.

These three million are pure expenses, in other words, the net profits of the enterprise.

You always drink too much, right?

Obviously, there is a big backer like Director Yao, why bother fighting with the Qingshan people?

Playing with relationships, not playing like this.

Other executives of Tianle Company also looked at You Tianle in unison.

You Tianle's eyes became vicious.

"Five million, we can also come out."

Fan Hong studied for a long time, and it was still the same sentence, which was plain, but showed great confidence.

Everyone's faces changed suddenly.

I didn't expect this mountain ravine beverage company to be so confident.

You Tianle's face turned the color of pig liver, picked up the wine glass in front of him, drank it all, and spit out a mouthful of turbidity, his eyes were extremely hideous, and he did not hide his anger.

Fan Hongyu smiled slightly and said: "Mr. You, I think our thinking should be adjusted, if we simply fight for financial strength, Tianle Company can't fight it...... Mr. You, don't stare at you, now is not the time to be vindictive.

How long have you been taking over Tianle in its entirety? Kexin Beverage Company has been advertising on CCTV for three years. I'm sure to say that everyone in this room has drunk Kexin drinks. Three years is enough time for Kexin to open up the market in all cities and towns across the country. It's hard for you to imagine how big the profit is every year. To put it mildly, Mr. You, maybe all the assets of your Tianle Company are combined, and they are not worth the sales revenue of Kexin Beverage Company in the current year. If you really see a high or low in price, Kexin Company can sell 20 million a year, can you? ”

Like his eldest brother, Fan Hongyu's voice was also very soft, not slow, but every word he said was like a super hammer, smashing on the heads of You Tianle and all the executives of Tianle Company, and his mind was full of rumbling strange sounds.

Twenty million a year!

For an ad slot?

Even Director Yao showed a look of surprise.

This is not something that can be said to be true, in front of the deputy director of CCTV in charge of advertising business, who dares to boast about such a Haikou indiscriminately? I want to see the real chapter. If Director Yao takes over now and says that it will cost 20 million, Kexin Beverage Company will not be able to come up with the money, which is equivalent to automatically withdrawing from the competition.

But Director Yao still held back and didn't speak.

After all, the number of 20 million is too large, and Director Yao himself doesn't think that a set of prime-time advertising space on CCTV is worth so much money. Besides, he really wanted to open his mouth to accept this price, in case Kexin Company could really come up with the money, but he would force Director Yao to the wall. You can't say yes, you can't say no. He patted his chest with the friend who introduced You Tianle, and he must help Tianle Company handle this matter.

Besides, Director Yao was very suspicious that Fan Hongyu was still making trouble, and deliberately said a sky-high price that no one could take, so as to knock down Tianle and his old Yao. Wasn't You Tianle already fooled and quoted a price of five million? Now that You Tianle has opened this mouth, when the time comes to officially sign the contract, it can't be too much, and I'm afraid it will cost three million a year.

Isn't that more money for nothing?

Director Yao had already helped You Tianle think about it, as long as he added about 500,000 yuan a year on the basis of Kexin Beverage Company, it would be fine, and he would explain all aspects. I didn't expect to meet someone from Kexin Company at the door of the hotel by coincidence, and suddenly there was such an accident.

For a while, Director Yao was not decided.

You Tianle finally came back to his senses, sneered, and said, "County Magistrate Fan, anyone can blow cowhides." Twenty million a year, what are you kidding......"

That being said, You Tianle is obviously not as confident as just now.

This Fan Hongyu, the old god is here, it doesn't seem to be complete nonsense. Anyway, he is also a person who is a county magistrate. Being a county magistrate in his twenties will definitely not work without some real skills. And just from a literal understanding, what Fan Hongyu said is not outrageous. Kexin Company has been advertising on CCTV for three years, and even the small store at the door of their Tianle Company is full of Kexin drinks, and You Tianle has tasted it more than once or twice, and even banqueted guests, all of which have served Kexin Company's drinks.

The sales revenue must be an astronomical amount.

It is precisely because of seeing the successful example of Kexin Beverage that You Tianle resolutely decided to enter the beverage market and get a piece of the pie. The collective enterprises in the ravines and ravines in Qingshan Province can make the cake so big, there is no reason why he can't do it. When it comes to modern enterprise management, they are still far behind, and I don't know who gave such an idea, and hit the target by mistake.

Fan Hongyu ignored You Tianle's cynicism and continued: "Mr. You, a set of programs on Zhonglu Central TV Station, in addition to the prime time of the seven o'clock file, there are other time periods that are also very good, Tianle Company may wish to invest in advertising in those time periods, relatively speaking, the price is relatively low, and the advertising benefits are also very good." There's no need to fight to the death with Kexin Company. Business competition can be a win-win situation. ”

You Tianle smiled and sneered. (To be continued.)