To a friend who has just done e-commerce
I thought of writing a little bit and saying a few words to my friends who want to do e-commerce!
At present, it has passed the golden period of e-commerce, and when your parents know how to shop online, this market is basically saturated!
However, business opportunities are everywhere, see if you can grasp them!
1. It is very important to choose a category!
First of all, to make women's clothing, if you can't get the first-hand supply, and want to do low prices, forget it! The way to play the women's clothing market is independent of other categories, don't think about it if you have no experience, no supply and no funds!
If you really want to make women's clothing, you can't play the traditional model, just consignment, there are too many of the same model, others take a lower price than you, and model pictures are flooded and complained about every day! Do consignment, people are to earn your franchise fee! Remember!!
Three more reliable ways to attract customers quickly!
First, you have money, take the money and smash it! (Burn the through train, go on the activity, and burn money in minutes!) )
The second one, you are a girl, or have a stunning girlfriend, who is beautiful, can take pictures, be small and beautiful, and attract fans, there are countless examples of this, and there are many examples on the Internet! (The same is true for micro-business!) )
The third, Internet celebrities, or online marketing, create topics! (For example, if you go to participate in a blind date show (this estimate is outdated), there is also a model that refers to Zhou Xiaoshuai, which costs money and has a special marketing planning team!) )
In short, there are many ways, and Zhao Xin only said part of them, maybe one day you will think of it yourself!
Pay special attention to the fact that the way of swiping orders and swiping traffic has passed, and those who swiped orders in 2014 made money, but this year it is impossible, I believe everyone understands this truth!
2. Be small and beautiful, doing a good job is the key, you don't have traffic, but your keywords are not good, keywords need to be constantly modified to test out, and modified according to the continuous changes in product sales.
It's okay to listen to classes online, but don't be confused, no product can be ranked on the home page in a few days, and a qiē man-made and operable method is inseparable from swiping orders!
What makes you pay money is a ring after a ring, and in the end it is for you to keep spending money, and then you will contact a swiping company, and you will smash it inside! I don't know how to die!
3. Can't make the main picture? Find another way, the sword goes sideways, the only purpose, to attract attention!
4. It's not terrible to not know how to art, and it doesn't matter if you decorate the store, because the click-through rate on the homepage is very small, and doing a good job on the detail page is the key, how to do it? Refer to peers and learn from each other's strengths! It was mentioned in Zhao Xi's book!
5. Small shops, don't always kiss and kiss, buyers are numb, chatting from time to time will increase the order rate!
6. Don't go to the big stores, go to see those with sales of hundreds to thousands per month, they are the ones you learn from!
7. Do a good job on the mobile phone, there is no weight bonus for automatically generating the mobile phone detail page, you have to do it yourself, do this? Compress and upload again, there is a limit to the size of the detail page on the mobile phone, and there will be no tutorials on the Internet for PS!
(Or I'll teach you, open PS, put in the picture, adjust the proportion and size of the mobile phone, then ctrl+alt+shift+s, and then select 30% of the picture quality in the upper right corner, and a picture compression is complete!) Doing so will take a lot more than generating the mobile phone details page in the background by yourself! )
Will write some more later! The book grades are very poor, everyone help!
At night, you have to set keywords, go to bed first, good night everyone!