On the penultimate day after Pan Le left the Lion City, Cai Yilin's debut single "Look at Me Seventy-two Changes" was graffiti the air throughout Chinese-speaking Asia. Whether it's the streets, television, radio, radio and personal players; Whether it is the boys and girls humming on the road, or the idlers who come out to walk and eat at night, they are all humming the tune of this song.

The so-called red to purple is nothing more than that.

According to Rao Wen, when the first five Nizi singles were popular, the situation was almost like this. Therefore, Pan Le knows that his Chinese music dynasty and Star Entertainment's wireless comprehensive entertainment channel, which has the main hit of "Fast Girl", are on the right track.

Unlike Rao Wen, who likes to talk about profits and talk to Pan Le, the latter is more concerned about the word-of-mouth benefits of the brand.

What is the word-of-mouth effect of a brand?

For example, Haier's boss smashed the defective refrigerator angrily, which is the word-of-mouth effect. At that time, the company that had been converted from public to private was almost unable to pay employees' salaries. However, after smashing the refrigerator, Haier finally became a global international brand!

This is the word-of-mouth effect of the brand.

Pan Le remembers that there was a saying in his previous life, which was called a first-class enterprise to do standards, a second-rate enterprise to make a brand, and a third-rate enterprise to make a product!

When he first heard this, Pan Le scoffed. There is only one reason, the standard should be based on strength. What strength? The strength of the brand!

This brand can be a national authority, it can be a super brand, but it will definitely not be a roadside vendor.

Of course, special snacks may be possible, just like foreign fast food, sand. Prefectural snacks and the like. However, this kind of enterprise that can be applied to the above sentence in the marketing industry is not one in the world's top 500.

But everything that is partial and comprehensive is used by people with intentions to fool people, otherwise how could that sentence come out of the marketing world? So Pan Le never thought about setting any standards, what he wanted to build was a brand!

In Pan Le's view, as long as the brand is created, the standard will naturally arise. He can foresee how many latecomers who will be able to see the tiger and the cat in the future.

Fortunately, those guys didn't have an anti-heaven artifact like Pan Le's lyrics and music library, so Pan Le wouldn't worry about it at all. The truth of this sentence is deep in the truth of the saying that those who are like me or those who are like me will die.

All in all, Pan Le, who has already completed the initial layout in the music field, has completed at least one-fifth of the entrepreneurial tasks in his entertainment kingdom.

That's right, there are a series of pan-entertainment blueprints such as TV series and movies waiting for him to realize. When all of this is taken together, the music landscape is only about one-fifth to one-quarter, but in his eyes, there are really no things to worry about in the music field.

Isn't 'creating' a thing for him from beginning to end!

Because the rest of the work is all about the groundwork. Important components such as charts in the music landscape, happy male voices, and original good songs. Filling in with the basic framework he has now implemented in his musical blueprint is nothing short of a simple finishing touch.

As for whether it is possible to encounter resistance in this, Pan Le didn't think about it, because there was no need at all!

Until now, no one in the Chinese music industry has been able to cure the destiny of Star Entertainment Comprehensive Entertainment Channel to launch the three major charts, not to mention the joint efforts of the Chinese Music Dynasty, Fast Girl and Star Entertainment Wireless Station?

If someone blocks it, it's a stupid rhythm that doesn't pull a few heads!

With this ease, Pan Le put on an eye patch and slept all the way to New York after boarding the plane. After getting off the plane, he didn't open his eyes for long and didn't walk a few steps, Pan Le met Charlie, a scum who came to pick up the plane for the friendship of the landlord.

……

"Le, in 97, your Huayu dynasty is going to start a new business, right? As far as I know, in the territory of Chinese music, you have been in charge for the entire 96 years. In the first half of the year, Han Ling and Wei'er helped you to be the pioneer, and in the second half of the year, there was a fast female wind gusting ......"

Before Charlie finished speaking, Pan Le couldn't help but start complaining: "I said, did you ask someone to keep an eye on my company?" It's actually the same as the situation I know, don't you want to fight so hard! ”

"Don't I care about my friends! In case you have a problem with funds, I can also help you with charcoal. It's a pity, as far as I know, the profitability of the two companies under your Huayu Dynasty is very good. Especially the Chinese music dynasty, the second half of '96 brought you a net income of almost 50 million Canadian dollars, right? ”

Charlie himself was unaware of the problems in his choice of words and sentences.

Normal Chinese and overseas Chinese, even if they don't find the opportunity to send charcoal in the snow, they won't use the word pity! How hateful is that? If you have a small heart, you may think that you are cursing others.

It's also a shame that Pan Le knows that this guy is not bad-hearted, and he came up with this kind of oolong because he wanted to use some Chinese speech styles, but he didn't use it well. However, this guy even estimated the profitability of the Chinese music dynasty so accurately, which made Pan Le a little unhappy.

You must know that the Chinese Music Dynasty is not a listed company, and there is no procedure of the Securities Regulatory Commission. This kind of trade secret, Charlie, an American Yankee, knows it so clearly, so there must be something wrong.

He thought that he didn't need to worry too much about the music field here, but he didn't expect to get off the plane and slap his face with a little trouble: "You tell me honestly, where did you get this number." To be honest, otherwise, I would have to reconsider the value of your partner's existence, your integrity, and the spirit of the contract. ”

"Oh! Le, you're too sensitive! You know, how could I, a pure American gentleman who had been an immigrant for more than five generations, do such things that clearly violated the spirit of the contract......"

"Sensei, follow me these calves, I just need the answer!" Pan Le interrupted the guy's obfuscation once again.

In the end, Charlie, who had no choice but to tell the truth: "If you want to count the profitability of the Chinese music dynasty last year, it is actually not very difficult. I only need to start from the source of the channel, spend a little money to get the money they paid you, and then I can get the approximate data by subtracting the expenses. But I can assure you that I have never been in contact with the people in your company's finance department. ”

"There is no best, otherwise I will have to guard against you anytime and anywhere in the future! However, I will still ask the company to check itself, and you will have a chance to change your mind before getting off. Pan Le asked fraudulently.

Let the Chinese music dynasty self-check the staff of the financial department, this is a must-do move, and if there is no encouragement. If you can get direction from Charlie, the culprit, then there is no need to make this self-examination too loud.

It's not terrible to have moths, but it's okay to kill insects. The point is that if there are real moths, it is important that the climate does not allow them to lurk.