(TXT ) (TXT ) (TXT ) readx; Although Xu Feibai lowered his posture and came to ask for peace, Xiao Cheng didn't feel that there was anything to be happy about! From the arrogant and domineering appearance of this grandson, it can be imagined that Xu Feibai can pull down his face, XT.

Xiao Cheng's mind raced, and he immediately recalled that the night before, Xu Feibai ran to the Martinez Hotel to ask to see him and Lawrence. Xu Feibai wants to get the distribution rights of "Spider-Man" in China, so is this the case?

Thinking of this, Xiao Cheng suddenly slapped his face and said in embarrassment: "Oops! I almost forgot that my girlfriend was still inside! It's really a little inconvenient to receive General Manager Xu, and my nondescript clothes are too rude. It's better to do this, General Manager Xu, let's change places, you go to the hotel café first, please allow me to take a shower and change clothes before I look for you? ”

After speaking, Xiao Cheng stared at Xu Feibai's gaze, hoping to read the other party's psychological state, which was a method of testing human behavior mentioned in a rice TV series "Please Don't Lie to Me" he had watched in his previous life.

The left side of the cerebral cortex is responsible for logical analysis, reasoning, and data, while the right side of the cerebral cortex is responsible for hearing, sight, and touch.

So, if the other person's gaze is turning to the right, it means that the other person is recalling, and what the person is saying should be true.

If the opponent's gaze is rotated to the left, it means that the opponent is reasoning and analyzing.

If the other person's gaze is turned left and right, it means that the other person's words are lies.

Hearing Xiao Cheng's words, Xu Feibai's body suddenly stiffened slightly, and he instantly understood that Xiao Cheng was testing him and gave him a dismount, wondering where his bottom line was? Xu Feibai's heart immediately 'chuckled'.

The two originally had a grudge because of women, but now Xiao Cheng clearly said that he didn't want Xu Feibai to see his girlfriend, if you insist on staying here, what does it mean? Could it be that you still want to hit someone's girlfriend's attention?

But if it is according to the other party's arrangement, after a while, the momentum will be weakened by three points. Absolutely not pleased.

But Xiao Cheng has said it to this point, even if Xu Feibai knows Xiao Cheng's intentions, he can't force himself in?

The boss has already given a death order, as long as Xu Feibai still wants to sit in the seat of the general manager of Xinghui. It is necessary to negotiate with Xiao Cheng and win the distribution rights of "Spider-Man" in China.

Xu Feibai was born in a poor family, and the position of general manager of Xinghui was something he had worked hard for so many years, with a high salary and playing with stars. A large ticket is held by a subordinate under his hand. Such a beautiful scenery in front of people! How could he give up this position and go back to live a hard life?

People were under the eaves and had to bow their heads, Xu Feibai had no choice but to smile unnaturally: "It's because I didn't think it through, I came over without making an appointment in advance, so I'll go to the café for a cup of coffee first." ”

Xiao Cheng noticed that when Xu Feibai spoke just now, his gaze rotated slightly to the left, obviously scrutinizing his words. Xiao Cheng smiled and said, "Then it's slack." ”

Waiting for Xu Feibai to leave the presidential suite, Xiao Cheng closed the door and stood at the door pondering. He wasn't even allowed to enter the house. This Xu Feibai is still dead and refuses to leave, and this grandson's sudden change is too great!

However, no matter what trick Xu Feibai wanted to make, Xiao Cheng didn't care! Anyway, it was Xu Feibai who was in a hurry, and Xiao Cheng smiled sinisterly.

Back in the master bedroom, Xiao Cheng didn't see Liu Rumeng sleeping on the bed, he walked to the bathroom door again and found that there was a mist curling inside. So Xiao Cheng quickly took off his pajamas and pushed the door in.

The bathroom immediately resounded with Liu Rumeng's exclamation, followed by an inaudible moan.

After taking a shower. Xiao Cheng was refreshed and asked someone to bring a meal, and had lunch with Liu Rumeng and Dominica on the balcony of the presidential suite.

When eating. Except for Xiao Cheng telling a few jokes from time to time, Liu Rumeng and Dominica didn't talk much, both of them faintly ignored each other's existence, and the atmosphere was still a little discordant.

But compared to yesterday's incompatibility, it is now a big step forward, and Xiao Cheng did not expect to change this situation overnight. As long as they don't pinch each other as soon as they meet.

Over time, they will slowly get used to each other's presence. Human habits are sometimes terrible things.

After procrastinating for lunch, it was almost 12 o'clock at noon, Xiao Cheng leisurely came to the café downstairs, ready to see what tricks Xu Feibai had to use.

After sitting in the café for nearly two hours, Xu Feibai had already greeted Xiao Cheng's ancestors, this kid was too lacking in morality! If he hadn't been forced to do so, when would he, General Manager Xu, suffer from this kind of bird anger?

Xu Feibai secretly swore in his heart that as long as he got the distribution rights of "Spider-Man" in Huaxia, he would definitely play Xiao Cheng in the future.

Looking forward to the stars and the moon, he finally looked forward to Xiao Cheng appearing in the café, Xu Feibai restrained the resentment in his heart, smiled and got up to greet Xiao Cheng.

Xiao Cheng dared to play Xu Feibai like this, just because he didn't care, so he didn't bother to pay attention to Xu Feibai's feelings!

Xu Feibai first said a lot of nonsense, which was nothing more than that the assistant misunderstood what he meant when he passed the message, and he was deeply sorry or something. Xiao Cheng smiled on his face, and nodded his head in agreement from time to time, the atmosphere between the two sides was too harmonious.

After saying that, Xu Feibai saw that Xiao Cheng still had a fixed expression, as if he didn't know why he came. Xu Feibai had no choice but to smile helplessly: "Boss Xiao, since the misunderstanding has been resolved, whether we continue to cooperate, after all, it is all beneficial to everyone." ”

The other party finally couldn't hold his breath, and Xiao Cheng laughed.

In fact, business negotiation is the process of compromise and exchange between the two parties and reach an agreement.

The first step in the business negotiation process is to understand the other party's negotiating position, and the second step is to compromise, exchange, and make concessions. In business negotiations, price is the core element, so price is the core of compromise and exchange.

But what determines the price?

Many people will say that of course it is the product that determines the price, for example, a bottle of mineral water, its brand, capacity and packaging determine the price.

However, this is for general products in general.

A bottle of mineral water can be bought at a supermarket for only 1 or 2 yuan, but if you are in the desert at the moment and have no water to drink for two days, that bottle of mineral water is sold for 100 yuan, and you have to pay for it, right?

So, the factor that determines the price of a commodity is: demand.

That's right, it is the customer's needs that determine the final price to be negotiated. In the negotiation, it is nothing more than to talk about price, service, payment terms and arrival time, etc., which are ultimately determined by the customer's needs. As long as you grasp the customer's needs for compromise and exchange, you can get a satisfactory price.

"Spider-Man" is now a strange commodity. Such a wonderful movie, whoever gets the distribution right is equivalent to picking up money, how can Xiao Cheng be polite.

Xiao Cheng said seriously: "Of course it's no problem, do business!" Everyone wants to make money. ”

Xu Feibai would not be naïve to think that Xiao Cheng would agree if it was so simple. After thinking about it for a while, he said tentatively: "Then we will share according to 30%, what does Boss Xiao think?" ”

The domestic film distribution market in China has developed deformously because of Chinese characteristics, and the film distribution rights are monopolized by a group of people, so the prices they give are generally a few points lower than the standards of the international market.

Xinghui is a hegemon in the Chinese film distribution market. The share given is even more ridiculously low. Other issuing companies in Huaxia generally give 33%-35%, and they dare to give 30%.

Xiao Cheng said with a smile: "General Manager Xu, the standard share of the international film distribution market is 40%. ”

This means that it should be done according to the standards of the international film distribution market, Xu Feibai nodded and said: "Boss Xiao is right, but it is an international market, and it is different in China." ”

Xiao Cheng gently stirred the coffee in the cup with a spoon and said, "Then I have to ask General Manager Xu, what is the different method?" ”

Xu Feibai said playfully: "I believe that Boss Xiao should also have experience, if you want to release movies in China, you don't have to do it up and down." It's hard. This is the truth, so the share given by our Huaxia film distribution company is usually a few points lower than that of the international market, which is also a helpless move. ”

Xiao Cheng smiled: "That's right, but General Manager Xu's 30% is too exaggerated." ”

Xu Feibai explained with a hint of pride: "This is Xinghui's standard, why we give a 30% share, and many film production companies come to us to cooperate with us, because we have strong strength." The key to film marketing is word-of-mouth. Word of mouth doesn't mean saying good things. Rather, it refers to the volume of discussion - the content to be disseminated is topicalized 1 or 2 months in advance, and the target audience is constantly attracted to participate. ”

Xu Feibai gushed endlessly: "A few years ago, advertising, posters, and trailers were almost all the marketing content of a domestic film. Nowadays, new forms such as new media topic interaction, product placement and resource replacement, and online preferential ticket purchase have emerged. Make the marketing methods more and more diversified. Taking product placement and resource replacement as an example, in the film "Love in the Magic City" released last year, we implanted advertisements for five products, including cars, milk, mineral water, ice cream, and dumplings, and these advertisements were then promoted in various forms and channels. We have a lot of advertising resources, which can create more profits for the film, even if it is a few points less. It is also more profitable than getting from other distribution companies. ”

Xiao Cheng was noncommittal about this, picked up the coffee, took a sip, and said leisurely: "General Manager Xu also said, that is your Xinghui's standard, since Xinghui wants to cooperate with me, I also have my standard." ”

Xu Feibai was mentally prepared, so he asked, "I don't know what conditions Boss Xiao has?" ”

Xiao Cheng said with a smile: "These marketing methods you mentioned are also available abroad, which is not unusual, and besides, what kind of films do you have to divide into?" A blockbuster commercial film is absolutely different from those literary films that no one cares about. ”

Xu Feibai raised his eyes and looked at Xiao Cheng and said, "Please tell Boss Xiao directly." ”

Xiao Cheng stretched his waist, leaned on the back of the chair and said: "I am not embarrassed General Manager Xu, in addition to the domestic distribution market in China, I signed a global distribution right with Lawrence, and the share is 38%, as long as it is according to this standard." ”

38% share? This Xiao Cheng really dared to speak, and he didn't inquire, did Huaxia's domestic distribution market have such a high share? Xu Feibai slandered in his heart, but said with a smile on the surface: "Boss Xiao should know that this sharing ratio will not work in Huaxia." If we follow this standard, we don't say whether the issuer can make money, but if we don't do it, we will lose money. (To be continued.) )

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