JS240 Collaboration & Endorsement Options Again!

S.M Entertainment Co., Ltd., the office of CEO Kim Young-min, reception area.

For S.M Entertainment, their partnership with Star.Coffee is small, and it doesn't seem to be necessary for Kim Young-min to personally receive Ahn Yang.

But it's not!

First of all, Star.Coffee is well-known in Seoul and even in Korea as a whole.

Jessica and Krystal, both of S.M Entertainment, endorsed Star.Coffee, and their popularity has actually been boosted to a certain extent, not the same as conventional product endorsements, mainly because the products take advantage of the popularity of idol stars.

In addition, the fact that Star.Coffee's current cooperation with S.M Entertainment is not large, does not mean that it will not be able to expand the scale of cooperation in the future.

Therefore, Kim Young-min personally received An Liang and had a very good attitude.

"There was only one thing. Now, though, there are two things. An Liang smiled and said, "President Kim already knows that we Star.Coffee have acquired an agricultural business in Amsidong, right?" ”

"Well, I heard!" Of course, Kim Young-min heard that although six or seven billion won is nothing for the market value of S.M Entertainment, the cash flow of six or seven billion is a little larger.

In the era of 2009, the annual profit of S.M Entertainment was not much, and the total profit of the year was not that much, or whether there was a 50% share, was still a big question.

After all, in the era of 2009, Girls' Generation had just turned over, the three members of TVXQ left the group, and the members of the S.J group Xia Guo also had the idea of leaving. S.M Entertainment in this period. Far inferior to the powerful S.M Entertainment Company of later generations.

"Since President Kim knows, then I'll be blunt, although our newly acquired agricultural enterprise Star.Coffee has not officially entered the operation track, we need to hire an image spokesperson." Speaking of this, An Liang paused slightly. So that Kim Young-min can consider it.

After a pause of about three seconds, An Liang continued, "Given that Star.Coffee's ambassadors are Jessica and Krystal, we also have a good history of working with you S.M Entertainment. Therefore, our newly established Star.Garden is also ready to invite your S.M Entertainment artists to endorse. ”

Kim Young-min immediately agreed, "Of course it's no problem!" Thank you, President Ahn, for choosing S.M Entertainment! I wonder if President An has been selected? Or Jessica or Krystal? ”

In July, TVXQ, an idol boy group under S.M Entertainment, split, which had a very bad impact on S.M Entertainment.

Right now. Kim Young-min needs to seize any opportunity that can grow S.M Entertainment, as well as prove S.M Entertainment.

Star.Coffee has a very good reputation in the Seoul area, and it represents the best coffee in the Seoul area, as well as the most high-end cafes.

Once Star.Coffee chooses the artists of S.M Entertainment, it will represent Star.Coffee's trust in S.M Entertainment, and it will also represent Star.Coffee's affirmation of S.M Entertainment's artists, which will play a very important role in saving S.M's reputation.

"This time it's not Sika. It's not a little crystal either. An Liang laughed as if he had thought of something. There should be no problem choosing Yuna this time, right? ”

Lin Yuna is the face of Girls' Generation, recognized by fans as the most beautiful member of Girls' Generation, and is also the most famous member of Girls' Generation.

Kim Young-min thought about it for a moment, "No problem! But. President An, what kind of company is your new Star.Garden? What products do you need Lin Yuna to endorse? ”

"Agricultural company! In fact, we at Star.Coffee also sell products that require Yun'er endorsement. That's our jade series of watermelons that we recently sold. Star.Garden mainly grows jade series watermelons, and because the scale has expanded, we need an image spokesperson. An Liang said with a smile.

On Star.Coffee's official website, the name of Star.Garden is A&Y.Star.Garden, and some powerful netizens have already guessed that A&Y stands for Ahn Ra and Yoona.

Now, An Liang invited Yuna to become the image spokesperson of the jade series of watermelons planted by Star.Garden, and will directly use the previous scandal topic to make Star.Garden gain a lot of attention in an instant.

"Yes!" Hearing that it was a jade series of watermelons, Kim Young-min breathed a sigh of relief, if it was a real agricultural product, such as lettuce, which is essential for barbecue, or yellow cabbage for making Korean kimchi, then Kim Young-min would definitely refuse.

Yuna is an idol star focused on packaging by S.M Entertainment Company, and her image must not be ruined because of the products endorsed by advertising. Think about it, letting Yuna endorse real agricultural products is definitely an image ruin!

"President Kim, take a look, how much is the appropriate endorsement fee?" An Liang pushed the thorny problem to Kim Young-min. To be honest, An Liang doesn't know how much endorsement money should be given to be appropriate.

Jin Yingmin didn't answer immediately, but asked, "President An only needs Yuna to endorse the jade series of watermelons?" How long does the endorsement last? Do I need to attend a business event? ”

Star.Garden is not only jade series watermelons, but also excellent strawberries, but the production of excellent strawberries is not much, and there are no competitors like Tansuke watermelons, so there is no need for image endorsement.

"There is only the endorsement of the jade series of watermelons, and the endorsement time is one year, right? Business activities, let me think! An Liang considered that if the small space could not evolve, the output of the jade series of watermelons could not be increased, and in a short period of time, the output of the jade series of watermelons could not be satisfied even in the Seoul circle, and naturally there was no need to expand a larger market, so there was no need for Yun'er to participate in commercial activities.

Besides. The quality of the jade series watermelon is too hard, if there are customers who have the financial resources to consume the jade series watermelon, as long as they consume it once, they don't need other reasons, and naturally there will be a second time.

"Not required for commercial activities!" An Liang made the final decision.

"President Ahn, I believe it. You should know that Yoona is not only a member of an idol girl group, but also an actress, right? In addition, Yuna also won a considerable performance award. Therefore, Yuna's endorsement fee is slightly more expensive. But President An does not need Yuna to participate in commercial activities, that is to say, Yuna's image endorsement only needs to shoot the corresponding advertisement. That's the end of the contract, right? Kim Young-min asked in detail.

"Hmmm! There are mainly two sets of print advertisements, and in addition, a short film is also required. An Liang added.

"If that's the case, how about the endorsement fee of 100 million?" Kim Young-min said the price of the endorsement fee, and then continued, "When Jessica was endorsing Star.Coffee. 50 million in half a year. Although you need to participate in Star.Coffee's tasting event every week, Yuna is popular. That's a lot more than Jessica, after all, right? ”

In fact, Jessica and Krystal did not fully follow their contract and attend Star.Coffee's weekend activities. Because of this, An Liang has also gained some convenience at S.M Entertainment.

"No problem!" The endorsement fee of 100 million won is completely within the scope of An Liang's acceptance. Yuna's role in endorsing Star.Garden and the fame effect it brings are completely worth paying 100 million won.

"However, President An, I have one condition." Kim Young-min continued.

An Liang's brows furrowed slightly. Although he is generous and has a good relationship with Girlhood, it does not mean that he is willing to be wronged. If Jin Yingmin wants to gain an inch, An Liang is not without other options, but under the premise of friendly cooperation between the two sides, An Liang hopes to choose Yun'er as much as possible.

"On what terms?" An Liang asked.

Jin Yingmin naturally noticed An Liang's frowning action, and he explained: "Please rest assured President An, it's just a confidentiality clause, when our S.M Entertainment Company wants to sign a contract with your company, on the signing contract, it is marked that the endorsement contract price agreed upon by both of us is 300 million." Then, we added a confidentiality agreement, and the price of the endorsement contract was still 100 million. For this price, I think that both of us must keep it secret and unanimously announce it to the outside world as 300 million. ”

An Liang showed a faint smile, Kim Young-min's meaning An Liang understands that it is nothing more than to increase Yuna's value, such a thing not only exists in the Korean entertainment industry, but also exists in the entertainment industry all over the world.

In this way, S.M Entertainment forcibly increased Yuna's advertising value, which is equivalent to raising Yuna's reputation and status. Well, there are good and bad results, but overall the benefits outweigh the cons.

Of course, the premise is that An Liang will not betray S.M Entertainment. If An Liang betrays S.M Entertainment, it will definitely be a big tragedy for S.M Entertainment.

It's just that Kim Young-min knows that An Liang has a great relationship with Yuna, and he also knows that Star.Garden has the prefix A&Y, so he naturally doesn't worry that An Liang will do things that harm others and himself.

"I promised!" An Liang smiled and said, "By the way, President Kim, did you tell Yun'er about this matter?" ”

Kim Young-min shook his head and refused, "No need!" The fewer people who know about this matter, the better. ”

"Alright! Anyway, you decide! An Liang smiled and responded, "By the way, President Kim, there is one more thing I need to ask you." ”

"What's the matter?" Kim Young-min asked rhetorically, and the two sides reached an agreement, and Kim Young-min had already decided that as long as it was not too difficult, he would agree to it.

"I'm going to take Xiao Jing and her teammates to eat seafood hot pot together, how about their evening practice canceled? Don't worry, President Kim, we only eat seafood hot pot and don't drink alcohol. An Liang said with a smile.

Kim Young-min laughed, smiled and agreed to Ahn Liang, and immediately picked up the phone to inform the secretary, passing on the cancellation of the Fx group's evening practice.

"Thank you, President Kim!" An Liang said politely.

"You're welcome, President An, I wish us both a happy cooperation!" Kim Young-min showed a familiar relationship with Ahn Yang.

An Liang nodded obediently, "Well, I wish us a happy cooperation!" ”

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It's time to consider changing the original 3000 words * 2 chapters to 2000 words * 3 chapters!

Because, then, it seems, as if it were 3 more?

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【Thanks】

Xiaoxuan fungus, endless flames, Yang Dezhong, reward 100; (To be continued......)