Chapter 148 Publication and Listing
"Imperial Literature's First Day Teenage Drama Debut Release!"
"The first prize winner of the 50th Chinese Middle School Student Literature Contest has a new book on the market!"
"The first literary juvenile drama work "Romeo and Juliet" in Guangzhou/Dongxing Province was published!"
"The physical book of the hit drama "Romeo and Juliet" is officially on sale!"
At the beginning of June, the literary publishing market in Guangzhou/Dongxing Province suddenly became turbulent because of the addition of Su Wen.
No one would have imagined that the physical book of Romeo and Juliet would be released so quickly, and in their minds, it seems that the play has only been performed for less than 20 days, so how can the published work appear on the market?
Including Su Wen, he was also puzzled.
Li Xiuying specially called Su Wen to explain: "No surprise, since signing the cooperation agreement with you, we have been working on rehearsals and publishing at the same time. ”
Su Wen smiled: "I didn't expect Mr. Li to be so confident in my work!" ”
This is actually wrong, with the market of the empire's cultural industry, it is difficult to operate a work through other channels, and publishing, the most basic distribution channel, can still be done.
At that time, even if Su Wen was not famous, he used the title of eighth place in the drama creation competition as a publicity stunt, and he could sell some works, depending on how many copies were printed for the first time.
However, the hands and feet of Fresh Culture Company are really fast, from the signing of the agreement to now, it is only a little more than a month, and the book publishing from finalization to proofreading, to printing and binding, is extremely time-consuming. It will be available in one month. It's just a god speed.
Now it seems that Li Xiuying made the right bet!
First of all, the performance of Romeo and Juliet was a success. It was very popular in Guangzhou/Dongxing Province, especially with the tour of Bai Luofei, a provincial drama Hua Dan, in various urban areas in full swing, and the fame of this drama work spread to thousands of households, and anyone who paid attention to the theater heard the name of this work.
Both the performance and publishing markets are complementary and mutually reinforcing. Nowadays, theater performances are booming, and it is predictable that the publishing market is also a very high estimate. And unlike the fact that the show needs the theater as a foundation, the sale of books. More common and vast.
Although there are few companies that can spread the channel all over the country, as long as they are willing to put in the effort, they cooperate with bookstores or newsstands. The sale of a book will certainly not be limited to a province.
Secondly, Su Wen's fame, compared to more than a month ago. Greatly improved. It can be said that it has risen in a straight line. The first place in the country in a middle school student literary contest can have a lot of hype; What's more, he recently published three articles in the monthly magazine "Chinese Literature" at the same time, which caused a great sensation.
For two reasons, Li Xiuying took this opportunity to announce the launch of the physical book "Romeo and Juliet", which is the right time. And because of the good timing, she asked the printing house to increase the number of first printing of 300,000 copies to 1 million copies at once.
Million!
When Su Wen heard this first-print data, he was taken aback. Because in his previous life, with the rise of the Internet. In an ordinary cultural company, a book can sell more than 100,000 copies, and it is called a bestseller; If there are hundreds of thousands of sales, it is called a big sale.
What is the concept of a million?
Super Sale! Super bestseller!
It's a pity that in the current Chinese Empire, the sales of one million copies are just an entry-level achievement, and they are almost not even passing.
Not to mention anything else, even literary geniuses like Lu Guoshu and Ji Xiaolin, who became famous at a young age, after several years of accumulation, can now sell more than one million copies of a book published.
As I said before, this is a paradise for literati and a paradise for the cultural industry!
Not to mention the whole country, even in a province with a relatively developed economy and culture such as Guangzhou/Dong, a great playwright like Xie Kun, whose fame is well-known throughout the country, can sell two or three million copies of his works in Guangzhou/Dongxing Province alone, which is equivalent to 20 people buying a copy.
Although there are many places in the fifty provinces of the Chinese Empire that are much worse than Guangzhou/Dongxing provinces in terms of population, economy and culture, they dare not be called best-sellers if they do not sell more than 10 million copies of a book in the whole country.
Why Xie Kun dares to say that he is a representative of southern playwrights is because he has sold well, and if he publishes a work, as long as the level and quality can keep up, with the effect of film, television and performance, he can basically sell 20 or 30 million copies.
It is said that his famous play "Huaxia Daughter" has sold more than 50 million copies over the years!
Million!
It's just the sales of one work.
This is not unusual, because in addition to his own country, the rest of Asia in the Chinese Empire is his cultural sphere of influence, and the works that can be sold in the Chinese Empire often have a good market in other places.
In other words, Xie Kun's work, in the world, must have sold far more than 50 million copies.
Xie Kun has also become a billionaire, and it is not an exaggeration to say that he is a great writer.
Above Xie Kun, there are more powerful writers than him - because drama naturally has the advantages of theater performances and film and television, so maybe other top writers are not as good as big playwrights like him in terms of income, but in terms of sales in the publishing market, there are people who are much stronger than Xie Kun.
For example, Wang Tianming and others, they were born in novels, a long novel, more suitable for the publishing market, with their supreme fame, they can sell tens of millions of copies at will.
Wang Tianming has become a symbol of the cultural market of the Chinese Empire over the years, because he wrote the novel "Wushuang" five years ago, and today, it has sold more than 100 million sales in China alone.
One hundred million!
It is equivalent to buying one among the twenty people of the Chinese Empire, and if you pair these books into piles, they can almost be piled up into a mountain. As for foreign markets, it's even more striking.
This is the reason why Wang Tianming has frequently traveled to foreign countries in recent years, because in China, he has reached the top, and there is no one who can threaten his position in the market.
It's a world of culture!
Su Wen once looked at the domestic publishing sales list of the Chinese Empire, and in a year, none of the top ten sold less than 20 million copies; The top 20 are not less than 10 million copies; If you want to be in the top 100 and sell no more than 5 million copies, don't even think about it!
After understanding these circumstances, Su Wen finally had some understanding of Li Xiuying's first printing of "Romeo and Juliet" with one million copies.
However, if a million copies can really be sold all at once, it seems that there is no benefit if there is a backlog of products.
Regarding this question, Su Wen asked Li Xiuying directly.
Manager Li smiled lightly and said, "You don't have to worry about this." After the publication is confirmed, our company begins to make a marketing plan. You won the first prize in the 50th Chinese Middle School Student Literature Competition, and you also received the honor of the Prime Minister and the Prince jointly awarding the award. At that time, there were orders for 300,000 copies! Now that you have been recognized by the monthly magazine "Chinese Literature", more people are interested in your work. ”
"Can we digest a million copies?" Su Wen was still a little skeptical.
Li Xiuying was dissatisfied: "Don't underestimate whether our fresh culture company is good or not, it is true that we can't go out of a province in terms of theater performances and film and television, but in the publishing market, we have been doing it for more than ten years, and we also have our own channels, and the surrounding provinces can be sold directly." These million copies, hmph, I'm going to the market! ”
Su Wen hurriedly smiled, saying that the higher the sales, the happier he was, which meant the higher his income.
"Anyway, just wait and count the money!" Li Xiuying continued, "One million copies is just a test of the waters, if the market response is good, we will immediately increase the number of printing, first meet the market of several surrounding provinces, and then march to the whole country!" If the situation is optimistic, publishing alone can bring you millions of dollars! ”
"Huh." Su Wen only smirked.
The price of the cultural products of the Chinese Empire is not low, and "Romeo and Juliet", which is only a few tens of thousands of words, dares to price 6 Chinese yuan per volume, which is a currency equivalent to the value of the US dollar and the euro!
Even if it is only 10 percent royalty, selling 10,000 copies can make an income of 6,000 Chinese yuan.
Now the number of first printing can ensure that Su Wen has 600,000 Chinese yuan in his account, although it is only before tax, and the data is not small. Once the actual sales volume is well over 1 million copies, the income he earns is well over 600,000.
"It might be a little difficult for a Romeo and Juliet to get you on this year's Author of the Year list, but it's better than a lot of people, isn't it?" Li Xiuying said, "However, with the fact that we grant the performance copyright of "Romeo and Juliet" to cultural companies in other provinces, this work will definitely be able to form a lot of influence in the country in the future, plus the operation of film and television, it will definitely drive its sales next year, so that your income will continue to increase significantly, maybe you can really see your name on the major annual lists next year!" ”
"List?" Su Wen smiled, "I'll be able to do it sooner or later!" ”
Li Xiuying was stunned for a moment, and then said, "I just like your confident style!" By the way, when you have time to cooperate with us to do publicity, such as organizing a work signing meeting or something. ”
"There's no problem with that." Su Wen agreed very simply, saying that in his previous life and this life, he was not qualified to sign the book, and he used to buy books for others to sign.
This kind of thing is new, he is very interested, and plans to live a period of celebrity autograph and sell books. However, Su Wen didn't know how much he regretted today's decision after he experienced the pain of cramps in his signature hand!
The two agreed on a plan to cooperate and ended the call. Next, we are waiting for booksellers around the world to feed back the sales data.
This process will take time to count, and the sales of the first week will be counted first, which will be used as reference data for the publisher; After that, the monthly sales will be counted after a month, and then used as a reference for whether to increase the printing volume in the next step.
Li Xiuying didn't expect that after the sales data came up for a week, she was so surprised, it was the first time she saw such a hot sales market!
Romeo and Juliet's first week of book sales shocked the industry! (To be continued......)