In the blink of an eye, May is coming, and the weather is a ruthless face this season, and it changes when it is said. The sky was clear just now, but now it was pouring rain, and the heavy raindrops made the glass windows rattle, and it was suddenly pitch black outside the window.

"Sister Li, isn't the tiger girl at home again?"

Ye Zheng went up to the second floor and only saw Huang Xueli wiping the table that was splashed with rain, and did not see the figure of the tiger girl.

"Before Zhang Meng took her back and entered the house, she was abducted by the resident of No. 21." Huang Xueli stopped what she was doing, with a look of helplessness on her face, the tiger girl has now become a sought-after commodity in Wanjingyuan.

"Doesn't Resident 21 have any children?" Ye Zheng picked up the remote control and sat down on the sofa in the living room.

"Not yet, I heard that she just got married, but her husband's age seems to be quite old!" Huang Xueli continued to wipe the water stains with a rag, revealing a little gossip.

This Wanjing Garden is really a little different from other places, and the phenomenon of old husbands and young wives is more common. In fact, it is no wonder that after this man has money, his mind will inevitably become active, and he will dislike the yellow-faced woman in the family and want to marry a young and beautiful woman.

These young women seem to form a small group and often play together, and the little girl Tiger Girl doesn't know what charm she has, and she is deeply loved by this small group. If she is not at home, this place will be occupied by them, and their leader, Zhu Liyuan, once slept in the bed of the tiger girl.

For this group of people who are a little greedy and vain, Ye Zhengzhì has no intention of looking down on them, but he doesn't want the tiger girl to be too close to them. It's just that Tiger Girl dragged them to September to make a large investment, and immediately had to cut off contact with Tiger Girl and them, which seems unreasonable.

The TV was already on and a sports news was playing, which caught Ye Zhengzhì's attention.

After the third round of the FA Cup, the list of 16 football teams was released. Among them, 13 are football teams from the Chinese Super League, while the other 3 are from the Chinese First Division teams, which are still the dominant teams in the Chinese Super League.

One of the biggest upsets came from the September football team's 2:1 Tianjing Anguo, a sudden rise in the first division team that eliminated the Chinese Super League giants, which was a big surprise and was hailed as the biggest dark horse in this FA Cup.

However, if the fans who watched this game probably would not think that the September football team won a fluke, the September football team suppressed Tianjing Anguo throughout the game, if it weren't for their goalkeeper Biao Xiàn brave, save a few must-score goals, I'm afraid the score has become 4:1.

Ye Zheng went to the scene to watch the game this afternoon, and he was very satisfied with the score, and he was even more satisfied with the table of the September football team. Now in September, the football team not only reached the round of 16 of the FA Cup, but also achieved good results in the Chinese First Division.

Although the league is only in the ninth round and is still at the beginning of the season, the September football team is at the top of the table with 7 wins, 1 draw and 1 loss with 24 points, and the promotion is quite good. If the football team can successfully squeeze into the Chinese Super League in September, not to mention the team's market value has soared, this advertising effect will be greatly enhanced.

From an investment point of view, just beating Tianjing Anguo today has already achieved a high advertising effect. If it is successful this season, it can be thrown high to other companies and make a lot of money from it.

It's just that Ye Zheng doesn't plan to be a football passerby, like Dalian Shide and Nanyue Jianlibao are just a flash in the pan, but want to take the "Daheng model". Long-term cultivation of football, the blood of football into the enterprise.

Many football clubs are short-lived, mainly because they simply see the club as an advertising medium and themselves as an advertiser. Investors just hope that the football team can play well in the short term, so as to receive high returns on advertising, and after a round of predatory development, they all choose to withdraw from the money-burning business of football.

The "Daheng model" is different, they don't simply treat the football team as a billboard, but as part of their career. Not only dare to invest huge sums of money, but also to develop the football economy in the long run.

Over the years, the cumulative loss of Daheng Football Club has already exceeded 1 billion, which is undoubtedly an astonishing amount, which is enough to build a building. But in fact, Daheng Real Estate is doing a good business, and its economic effect and advertising effect are quite profitable.

It dares to invest huge sums of money to build a star team, which not only brings it competitive results, but also has effectively amplified its brand under the influence of star effect. For a company, the growth of brand value helps to promote the growth of enterprise value.

China's real estate recession last year, many real estate companies have entered negative growth, but on the other hand, Daheng Real Estate's annual report.

Last year's annual report showed that the total assets of Daheng Real Estate reached 500 billion yuan, a year-on-year increase of 36%; The turnover is 111.4 billion yuan, ranking first in the country; net profit was 18 billion, an increase of 32% year-on-year, the largest increase in the country; It has entered 147 cities in the country, ranking first in the country in terms of the number of cities; The brand value is 29.2 billion yuan, ranking first in the country.

Since five years ago, Daheng Real Estate has invested heavily in Daheng Football Club, and has implemented five consecutive years of high growth.

If Daheng Real Estate only wanted to make a profit and retreated, it would not only have gained a certain amount of income in the first year, but also saved more than 1 billion losses. But five years later, it is absolutely impossible to help Daheng Real Estate grow against the market, let alone win the first place in the country.

Football does burn money, but for some businesses, it is very valuable.

Now, Ye Zhengzhì's September football team has achieved results early, which is worth celebrating. If you are only looking for short-term gains, you can choose to stop now, let the September Football Club save money, and even find a buyer now. But if you want to use September Football Club to enhance the brand of September, I am afraid that you will have to continue to burn money and carry out long-term planning.

After watching today's game, Ye Zheng has actually made up his mind and intends to take the "Daheng mode". In September, the football team not only wanted to surpass success, but also won the championship of the Chinese Super League, and also won the AFC Champions League.

As long as September football is successful in this season, Ye Zheng will ******** funds next season and make longer-term plans. For example, the venue of the September Football Club needs to renegotiate the contract with the Linjiang Stadium, and it is better to spend several times more money than the stadium to cancel the commercial performance.

Unlike in other countries, the stadiums in Huaxia are owned by the government. For the sake of more commercial interests, these venue operators will naturally lease to other enterprises for concerts and commercial performances at the same time, which will inevitably cause damage to the venue and turf, so that "vegetable fields" often appear on the stadium of the Chinese Super League.

Now real estate is not only hurting the real economy, but also the football industry. However, Ye Zheng was powerless to change this situation, so he could only do his best and never let his players play in the "vegetable field".

"Brother Zhengzhì, the egg tarts made by Sister Liyuan and Sister Chunmei, let me bring them back for you to taste!"

As soon as the rain cleared, the tiger girl ran back with a cardboard box, but when Ye Zheng saw her face printed with red lips, he couldn't help pinching her elastic face and pulling it. Obviously, those women always like to kiss her, and this girl still has to go there.

(To be continued.) )