Chapter 334: Look!

In the office of the general manager of September Investment, the atmosphere at this time was slightly tense.

In addition to Ye Zhengzheng, who was sitting in front of the office, there was also a nervous woman sitting opposite, who was quickly browsing several corporate information at this time. Her brow furrowed tightly for fear of missing a single detail.

She has been with the Technology Investment Department for less than a week and is the head of the Food & Beverage Research Group. It is said that the competition for the department manager this time has nothing to do with her, but it is said that the boss is very satisfied with her and has asked people to contact the black rice music she recommended.

Now, after summoning the two veterans of the department, she was called here to give an exam question. The intention was already obvious, and as rumored by, the boss was going to pick a person in charge from among the three of them.

"Which one are you going to choose?"

Lin Nanqin has already browsed these enterprise resources and is hesitating between the two companies. It is very helpless that she will be nervous when she arrives at the key exam from childhood to freshman year, or she would have been admitted to Tianjing University in the college entrance examination that year.

Now history repeats itself, and as the time draws to come, her brain is buzzing.

Who's going to help me!

Lin Nanqin stared back and forth at these two companies, and at this time the heart of death was gone!

Chirping!

In this solemn atmosphere, the door was suddenly pushed open, and her head couldn't help but twist. She didn't understand in her heart, who dared to break into the boss's office like this, when she saw the appearance of the person who came, she was immediately stunned.

Tiger girl?

Ye Zheng immediately turned his head when he heard the voice, and when he saw the tiger girl appearing at the door very excitedly, a surprise suddenly surged in his heart. I thought she would come back after noon, but I didn't expect it to be so fast, and she had already appeared in front of him.

"Brother Politics, look!"

The tiger girl's face was red. As if offering a treasure, he excitedly raised a wooden box that had been opened, and his eyebrows flew.

"Where did you get this pipe?" Ye Zhengzheng's eyes fell on the wooden box, obviously this girl had prepared a "surprise" for herself.

"I won the lottery, the first prize!" Tiger Girl carried a heavy backpack and walked quickly to the desk. Said proudly.

"Is it for me?" Ye Zheng pinched her fleshy face and found that beads of sweat oozed from her forehead.

"Hmm!" The tiger girl looked very happy and nodded heavily.

"How did you get hit this time?" Ye Zhengzheng took the wooden box and asked curiously.

"I was in the riding arena, there were a lot of people, and then I got my sign!" Tiger Niu put her little hand on the chair handle and raised her round face to explain proudly.

I have to say that Tiger Girl's luck is simply unmatched. This time when she went to Hong Kong, she followed Zuo Chuchu to many places to play. Once there was any lottery, Zuo Chuchu asked for a number for the tiger girl, and she did not live up to Zuo Chuchu's expectations.

When he was on the phone, Zuo Chuchu praised Hu Niu's luck.

While talking, the little white rabbit had already run in, and the little face looked very excited.

"You go play first, and I'll take you and the little white rabbit to eat sushi later!" Ye Zheng patted her head and said dotingly.

"Okay!"

Tiger Niu nodded. Then, with a heavy backpack on his back, he walked briskly around his desk. Towards the small table opposite.

At the end of last year, when renovating the company's lounge, Ye Zhengzheng asked people to renovate the office, and arranged a computer desk and cabinet for Hu Niu opposite. Now it has become one of the bases of the tiger girl, sharing the office with Ye Zhengzheng.

"Have you chosen?"

Ye Zheng turned his head sideways and looked at the two people across the table.

"I've already chosen!"

Lin Nanqin, who was originally hesitant. Suddenly raised his head, and his eyes flashed with a look of confidence.

Oh?

Ye Zhengzheng's eyebrows were raised, and he found that this woman had more self-confidence, and it didn't seem to be a target for nothing.

After the defection of those foreigners last year, the investment department became sparsely populated. As Zhang Min went to Hong Kong to deal with the work of September International, the investment department became a mess. Considering that more energy will be focused on Hong Kong in the future, Ye Zhengzheng intends to reorganize the investment department and make it a real combat army.

After several investigations, he selected a few people, and Lin Nanqin, a new member of the company, was among them. Now she is given an exam question to choose the most suitable one from these ten companies in the near future.

"This one!"

Lin Nanqin singled out the information of a company, and then pushed it in front of Ye Zhengzheng.

"Torch Media?"

Ye Zhengzheng looked at the name of the cover, his eyebrows condensed slightly, this is a very interesting company, and this matter has to start with the TV industry.

Due to historical reasons and the needs of political propaganda, for a long time, Huaxia's television stations were a closed entity. However, with the deepening of reform and opening up, coupled with the poor management of second-tier TV stations, the resources in their hands cannot meet the current audience's demand for more sophisticated variety shows.

Data shows that since 2003, the average daily viewing time of Huaxia TV viewers has shown a fluctuating downward trend, and in 2013, it has dropped to a record low of 165 minutes, and the growth rate of Huaxia TV advertising revenue has also declined. In 2013, the national TV advertising revenue was 130.2 billion yuan, a year-on-year increase of only 2.52%, a decrease of nearly 11 percentage points from the 13% increase in 2012.

The most important thing is that there is a "Matthew effect" in the TV industry, and the market concentration is constantly increasing. The choice of TV media by advertising brands tends to be polarized, either focusing on first-tier satellite TV or sinking to terrestrial channels, and the number of middle-tier customers who adapt to the scale of second- and third-tier satellite TV has decreased sharply, and the level of first-line satellite TV ratings and platform monopoly has been further improved. In 2013, the total revenue of the top five satellite TV stations in the country accounted for 54% of all satellite TV revenue, and the total revenue of the top 10 satellite TV stations accounted for 73%.

After many pressures and temptations, the satellite channels of local television stations began a new attempt: the separation of production and broadcasting.

The concept of separation of production and broadcasting comes from the English Commission, which first originated in the United Kingdom, and originally meant that a television broadcaster entrusts part of the program to an independent producer or independent production company to produce it. In 1982, with the advent of Channel 4 in the UK, the commission production system began to be established.

After the separation of production and broadcasting, relying on the overall improvement of the ratings and influence of satellite TV channels, the company has achieved remarkable results in the expansion of new advertising customers, and has made a breakthrough in the introduction of key customers for first-line satellite TV, attracting more than 140 new brands throughout the year, and advertising revenue has increased by 40% over the same period last year.

It is this remarkable effect that has allowed more and more satellite channels to join the army of "separation of production and broadcasting". Still, the TV stations are conservative, simply buying out the producers' "works" and broadcasting them on their own TV stations.

In the real sense, "separation of production and broadcasting", many people think that it is "The Voice of China" in 2012. (To be continued.) )