Chapter 113: How to Brush
In the office of the story of a small town, no, it should be called urban literature and art now, after all, there is NO. With the addition of 1, the internal organs of this office have also begun to be enriched!
At this moment, there is no one in Han Mei's position, leaving only the computer with the screensaver and a group of employees who are whispering!
"Alas, I said Tingting, the boss just told Sister Meimei what is going on with that reputation, it sounds weird and interesting!" Wang Feixue, who was replying to the guest, whispered to Guo Tingting beside her while typing.
"How do I know, I'm not the boss!" Guo Tingting rolled her eyes, then looked at Qingqing opposite, and said in a low voice: "I guess what method is, I don't understand it anyway, but I guess I'll know it later!" ”
"Oh, well!" Wang Feixue was a little disappointed after hearing this, Qingqing, who was sitting opposite, looked up at the two of them, smiled, and didn't make a sound, in fact, she had already seen it during this time, Wang Feixue, this girl was lively, and she was not at ease with the boring job of customer service, so she was asking all day long, wanting to learn something!
But the operation of the whole store pù is all done by the boss, and none of their old employees except Sister Mei Mei knows, but they have been here for a long time to understand a little, to be honest, Qingqing also thought about going out to open a store alone, but then saw that Han Mei was so exhausted every day, so she gradually dispelled this idea, and she also knew that she was not the material for doing business.
For example, if you are working in a company and you learn something to do it yourself, it is called self-motivated, unwilling to accept the status quo, ambitious, in short, it is all kinds of beauty, of course, it can also be said to be eating inside and out, ungrateful, it depends on how people understand.
There is also a kind of stubborn following the boss to do things, Chen Xiaojun is a typical example, the good thing is to have a sense of belonging to the company, loyal to the boss, ugly to be stupid, stupid, not to know how to seize the opportunity, this is a difference in personal views.
In Qingqing's opinion, since he doesn't have the courage to go out and do it alone, then just be a loyal employee honestly, and find a rich man to marry in the future!
Like Wang Feixue, who exposed his thoughts early, Qingqing didn't have to care about it at all, and he didn't have to sue Fan Wan and Han Mei, because this kind of person would lose his breath sooner or later!
When a company is bigger, there are more people, the mind is complicated, and gradually it is not so pure, just like the dinner party a few days ago, everyone is not like the previous year, they all have their own thoughts, but this can't be helped, society is like this, you can't change it can only adapt!
At this time, in Fan Wan's office, Boss Fan was talking to Han Mei, as for what the content was, it was naturally the credibility just mentioned!
In fact, in Fan Wan's view, the fundamental role of brushing reputation is still that sentence, to let more people see your products, to put it simply, it is traffic, you don't have traffic fart, and Han Mei obviously sees this clearly, because many times if you don't think about it yourself, it's easy to ignore the most essential things just by listening to others, so on Fan Wan's office desk, a piece of A4 paper has been rolled out, sketching on it, and by the way, some things have been written!
"Meimei, first of all, let's still talk about the problem of traffic, it's best to adjust the time on and off the shelves, don't focus on the time of taking off the shelves around 11 o'clock in the evening, you can also divide some at 9 o'clock, 11 o'clock This time period is too competitive, you can't rush up!" Fan Wan looked at Han Mei and said, seeing that the latter was listening carefully, she wrote on the paper, and then said: "Spread it out and avoid the peak traffic period in the early stage, because the peak period is the world of big stores, and you can't take NO." The baby of 1 and the baby of the small town story and the beautiful family will be removed from the shelves at the same time! Then your ranking is definitely not good! ”
"Well, I know, I'll change it then!" Han Mei nodded, then took out her notebook and wrote it!
Fan Wan looked at Han Mei, then coughed lightly, and continued: "Meimei, you have to understand that the most important thing in doing e-commerce is traffic. ”
"I think the method of brushing sales is feasible, but the traffic is too low, so I dare not brush more!" Han Mei worried.
"Really?" Fan Wan said with a smile after hearing this, then leaned back on the swivel chair and stared at Han Mei's eyes, the corners of her mouth curled slightly: "You said that you didn't dare to brush more, or because of the traffic, what if there is too much traffic!" ”
After finishing speaking, Fan Wan stopped speaking, and Han Mei, who was sitting opposite, was slightly stunned, and almost only a few seconds later, a pair of somewhat gray eyes lit up, and then looked at Fan Wan, swallowed her throat, and asked tentatively: "What do you mean that the traffic can also be brushed?" ”
"That's natural, sales can be brushed, why can't traffic be brushed?" Fan Wan laughed, and then said to Han Mei: "Meimei, everything on the Internet is counted, and counts can be controlled, I tell you that if you are the son of Lu Tao, the owner of the purchase network, to do e-commerce, his father will not give him a penny, as long as the technician who buys the network will continue to distribute the traffic to him, then this kid can make money even if he sells!" ”
When these words came out of Fan Wan's mouth, Han Mei snickered, but this was the truth, the boss didn't lie to her, but Han Mei still couldn't help but joke: "I admit this traffic, but how can his son's be sold for money?" The boss is a bad analogy! ”
When Fan Wan heard this, hey, why is this girl so dead-eyed, so she asked her with a smile: "I said, Meimei, have you ever seen anyone who sells on the Internet?" ”
"No, how can this be sold?" Han Mei said speechlessly, God, I came to learn things from the boss, how can I talk about the stool going up, it's still,, this comes out of her mouth, it feels stinky!
However, Fan Wan didn't intend to let her stop, but continued: "Meimei, how do you know that can't be sold? Buy it online now, no one sells yet! ”
Han Mei didn't want to say the word anymore, so she had to nod, but immediately after, Fan Wan's next sentence made her wake up instantly!
"What if I went to open a shop now and specialized in selling?" Fan Wan smiled, and then stopped talking, while Han Mei was stupidly there, but her brain had already begun to spin rapidly!
Just like the boss said, if he goes to open a store specializing in selling, what will be the consequences, naturally it is wonderful, if anyone sees it, it will definitely be hyped up, saying that there is an S-B seller who is actually selling, so then many people will come to visit, then, naturally, the traffic is coming, there are more people, then naturally someone will come to try, is it really a store that sells!
And the platform of the purchase network sells things, and it is estimated that there will be coffins and shrouds sold in the future, so why can't you sell?
Don't question whether anyone buys it, the world is so big that there are no wonders, since someone sells it, there will definitely be someone who will buy it, of course, the person who bought it is estimated to be a wonder!
Regardless of whether there is a seller in the future, but this shows a truth, you can't be brainless in business, just a brief conversation, the boss told her two things, one is that the number can be controlled, and the second, doing business, thinking must be lively!
So continue back to the problem of brush sales, first of all, under Fan Wan's planning, this brush sales must match the traffic, that is to say, it must be according to the average conversion rate, just like Han Mei said at the beginning, the industry conversion rate is 3%, then the ratio between the number of visitors and the number of orders placed by you must be reasonable, but it can't be exactly the same, it can be 4. 2%、5。 8%, constantly floating on the average, what is the purpose, is two words, true!
Buying the network is not a fool, such an obvious brush sales, how can you not check the reputation, and now not checking does not mean that he does not know, but when to check, so don't look at these sellers to brush happy, if you really check you to die, you have to die, people will count jù look at the two words and directly off the shelves of the baby to seal your store, why, it's too rampant!
If you treat people as fools, they will punish you!
So why does Fan Wan still want to brush it, in fact, it's very simple, everyone brushes again, if I don't brush me, I'll be finished, I can't do it, so I have to brush too, but I can't brush stupidly like them, I have to pay attention to ways and means.
How does this method come about, it is to simulate the buyer's shopping process, the first thing to prepare is to brush up the traffic first, and this traffic can't be you directly send the store address to others and let others click, isn't that stupid? You have a new store, the baby can't be lined up, and you are not famous, and you yourself are not Cang-Jing-Kong, why do people search your store, so this must be excluded!
So, how do normal customers come in, is through guò search keywords, such as dresses, short skirts, shirts and a series of words, through guò these words search in to find your baby, then click, browse, and finally jump to other stores pù or close the web page, so a visitor and traffic is formed, of course, you can also let him collect, or browse a few more stores pù in the baby!
In this way, as long as there are more times, then the traffic will rise, so Han Mei can also simulate the buyer's shopping process on this basis to brush orders, although it is troublesome, but it is very safe!
This idea must be thought of by people who are familiar with the entire search system of the purchase network, and how long has this website been established since now, less than a year, and how many people can think of it, or even to develop such a set of methods?
Han Mei didn't know, she believed that there wouldn't be many small sellers who knew, but at this moment, she understood!
Fan Wan is really teaching her the method, although it is still an idea that has not been used, but according to every detail mentioned above, Han Mei can't think of any flaws in this!
In fact, this method has been used for a long time, but because of the imperfection of the internal system in the early days of the purchase network, the amount of information in the number of jù libraries is too small, so there is no way to start with this model, no way, you have a good plan, I have a bridge and ladder, the wisdom of the working people is infinite, although it can be found later, but it is based on the large number of jù, and now, not to mention the large number of jù, the number of jù is not much!
What's more, everyone's habits are different, so it is also very difficult to buy the post-check method of brushing orders, from the browsing time, browsing habits, buyers' personal accounts, etc., a series of ports to break through, and even put forward thousands of people and thousands of faces, according to the buyer's interest to promote the baby method is slightly curbed, but, it is not yet necessary to brush!
And because of this method of brushing orders, it has also derived the word raising, in short, one qiē and one qiē all start from the benefit, nine out of ten e-commerce brushes, and one is engaged in wholesale, and now, it is undoubtedly the least risky time!
However, in the end, Han Mei raised a question, that is, how to brush this traffic?
If you just rely on relatives and friends, and some QQ groups, it is difficult for the traffic to come up, and if you tell others about this process, others can only look stupidly, after all, no one has tried!
Regarding this problem, Fan Wan did not immediately solve it for Han Mei, but asked her to adjust the time of getting on and off the shelves first, as for how to brush the traffic?
Fan Wan glanced at the text message sent by Su Duling to herself after Han Mei left, and smiled slightly, this matter has to be solved in Zeda!