Xia Lan's filming work was very smooth, and it took three days like Li Mengyun, but the filming effect of the story of the small town was much better than that of Qianyi, mainly because Fan Wan accompanied the whole process, and the requirements were more stringent.

Mr. Yang has received two big orders from Fan Wan in a row, and it is still a long-term one, so he is also very hard working in the post-production zuò, and at present, all the photos of Qianyi have been sent over, and a newly hired artist is responsible for making the details page and decoration shop pù, and Zhang Wei is also in a busy situation, striving to launch all the spring clothes at the end of February, as for the style of the official event, it is waiting for the start of the event in early March!

On the day of February 22nd, Fan Wan sent Xia Lan away, but after the biggest problem in the store, he took Han Mei to start setting the keywords of spring clothes, in the past, Han Mei was set according to her own ideas, this time with Fan Wan to take her, she found that she didn't notice many details in the past, but with Fan Wan's personal demonstration, Han Mei also mastered many methods.

After understanding the basic operation of the store, Han Mei has already felt the importance of keywords, and it can be said that if it is not for Fan Wanding's keywords that are particularly good, then even the most beautiful model is useless, because keywords directly affect the customer's search results, which is the most basic and important thing.

It's like if the foundation of a house is not laid, then no one will buy it even if it is pasted with exquisite tiles, and Fan Wan is now the person who laid the foundation, and it is officially because of his saving zài that the sales of the story of the small town have been growing steadily.

Dozens of sets of spring clothes are divided into 15 days on the shelves, so the workload is very large, during this time, Fan Wan and Han Mei basically worked overtime until late at night, but in the end, Fan Wan still deliberately set aside 10 sets of spring clothes for Han Mei to operate.

After all, Fan Wan alone said that it was not enough, and Han Mei had to be allowed to do it himself, and after doing it, Fan Wan would test it, and if it didn't work, he would continue to change it until he was satisfied.

Han Mei naturally understood Fan Wan's intentions, so she was very serious about doing things, even if she would go home late every day, she never complained, she knew that this was her chance, if she couldn't even grasp this, then she might really have to work for a lifetime in the future.

In the busy day after day, the trademark industry of the small town story finally applied down, for this Fan Wan also specially organized a company dinner, the biggest hidden danger of the small town story is eliminated, Fan Wan can really let go!

In late February 2004, the official spring clothing warm-up began, and the story of the small town still firmly occupied the two window positions, at the same time, Fan Wan also found that many powerful women's clothing sellers emerged this spring, whether it was the new store pù or the old store pù are full of energy, it seems that everyone is ready to do a good job in this season, so Fan Wan has no time to do anything else, and stays in the company every day.

Of course, he is not just concerned about the story of the town, the green baby over the Qianyi clothing is also online, using fashionable and beautiful beauty models, exquisite and atmospheric detail pages, once announced, it has attracted the attention of many online merchants, just online 3 days, there are no less than 100 women's clothing stores to inquire about procurement, and, not only online, there are also many physical store sellers offline to inquire, after all, Qianyi clothing is shipped directly to the manufacturer, and has an innate advantage in price, Coupled with the various packaging and production zuò in the later stage, it is difficult not to attract people.

But so far, there has been no movement in Qianyi clothing.

According to Fan Wan, first hook the addiction of these sellers, and wait until the spring clothing war officially starts before starting sales.

And this sales method is different, according to Fan Wan and Lao Li's planning, want to buy from Qianyi clothing, use the details page of Qianyi clothing, not just take the goods, first of all, you have to give the franchise fee, only if you give the franchise fee you can sell our clothes, otherwise, once found, directly complain!

This can also be called an agent, in short, you want to get the goods from us so easily, that is absolutely impossible!

And this franchise fee is not fixed, divided into three stages, the first-level agent 199 yuan, the second-level agent 299 yuan, the third-level agent 399 yuan.

As for what is the use of this level, it is very simple, first of all, if you are a third-level agent, then congratulations, the price you get from us is 1 to 1 yuan 5 cents cheaper than others, and the second-level agent is 5 cents to 8 cents cheaper than the first-level agent.

How to put it, for example, a spring dress, the wholesale price is 23. 5 yuan, then the first-level agent can use 22. 7 yuan in hand, the second-level agent is 21. 9 yuan, as for the third-level agent, it is 20. 4 yuan, so that the price is listed, the impact is very large, not to mention how much to take the amount of goods, first of all, the first person who has just started to do business is the cost of the problem, so well, you a first-class agent to take 22. The price is 7 yuan, but it is clearly written next to it that the minimum wholesale price of this dress is 20. 4 yuan, so what would you think?

The price I took was 2 more expensive than others. $3, this 2. 3 yuan may not be a big difference if you put it in your pocket, but it is a very big difference when you really put it in business!

And, the most important thing is that most of these sellers are novices who have just entered the purchase network and cannot find high-quality sources, they are in Qianyi clothing to get the goods, the third-level agent will have an advantage over the first-level and second-level agents in the future price war, the same style of clothes, a sale of 49. 8 yuan, one sells for 47. 5 yuan, so which one will the customer choose?

Obviously, the low price has obvious advantages, but this will do more harm than good to Qianyi clothing, so Fan Wan and Lao Li decided to choose the more popular price among these styles to limit the price, the official designated price limit is 69 yuan, then you have to sell 69 yuan, if you violate the rules or sell at a reduced price, then good, directly cancel your agency qualification!

In this way, while ensuring that the first-level agent has the opportunity, it does not eliminate the competition between sellers!

But many people may wonder if Fan Wan's doing this will lead many sellers who buy online not to choose to buy from him and turn to other stores?

This consideration is obviously necessary, but if it is just like this, Fan Wan would not need to spend so much effort to hire a model and then make a detail page, he is confident that doing so will prove that Qianyi clothing has a huge advantage in the wholesale of women's clothing of Baby Green.

What are these advantages, first, regular model pictures, second, exquisite detail pages that can be uploaded directly, third, the style is in line with the current fashion trend, fourth, the wholesale price belongs to the middle and low end in the industry, and fifth, it is natural workmanship and material!

However, the workmanship and material seller didn't know before they got the goods, but don't forget, no matter how good the quality of the clothes is, it also depends on blowing, plus the model and the detail page have added a lot of points to the image of the factory, so according to people's preconceived ideas, this factory should be very formal, so the quality of the clothes made in zuò should also be very good!

But what really gives Fan Wan confidence is that there is no seller who has worked so product packaging on the wholesale platform of Green Baby like Qianyi Clothing, and now people have a big misunderstanding that sellers are more picky than buyers when they buy goods, obviously, this understanding is wrong.

Because the seller comes to buy, he wants to sell the clothes as quickly as possible, but the buyer does not have to buy when choosing clothes, she can take a look at it, and then consider it, so the question is, what is it?

Time!

You must know that the seller must choose a good style before the spring clothing war, and the buyer can buy it at any time, so that the seller must choose the style in a limited time and on a limited platform, so the advantage of Qianyi clothing in the few high-quality wholesalers of Green Baby is also more obvious, so Fan Wan is not worried that no one will join, even if the franchise fee is ridiculously high in the eyes of many small sellers!

What's more, small sellers have no experience, they are bound to pay a lot of tuition in the early stage, there is no pie in the sky, Fan Wan does Qianyi clothing just to make money, if you don't pay tuition, where do I get the money to feed the staff?

As the saying goes, there is no business, and what you have to do to be a businessman is to take the customer's money out of your pocket and put it in your own safe!

Fan Wan's series of measures made Lao Li simply impressed, he hadn't thought of being able to do business like this, as for why Fan Wan was able to think of this, it was not because his head was bigger than yours, but because he saw through the essence of business.

Some big companies always advertise how they are cultured and how they help others, but these are all nonsense in Fan Wan's opinion, they are completely packaging themselves, adding points to their own image and then letting more people buy his products, so that you are willing to pay for it!

For example, the seller of the purchase network carries out the so-called customer feedback activity, the price is reduced or something, do you really think that people are doing good deeds? The fundamental purpose is to promote sales, and you will find that the promotions in these stores are all products that do not sell, and if they really sell well, can they be used for promotion?

Fan Wan's business philosophy for Qianyi clothing is completely different from the story of the small town, if the latter still talks about some reputation and image, then Qianyi clothing is naked ambition!

This also has a lot to do with Fan Wan's mentality, when there was only a small town story before, Fan Wan was still a little timid, after all, the small town story was his first store, but now as soon as Qianyi clothing is launched, his ambition begins to be revealed.

As for why this is the case, there is another big factor, that is, Green Baby is a wholesale platform, a transaction between wholesalers and buying online sellers, both parties want to sell products, so there is no need to take too much into account the image problem.