Since the establishment of the project in the Dongguang Branch of Matrix Culture Group, "A Doll's House" has adjusted its strategy several times, and after more than a month of operational preparation, it was finally announced that it was listed!

Matrix Company is worthy of being a giant in the domestic cultural industry, even if it is just a provincial branch, it does things in a good way, at least the position is very large.

In order to announce the listing of this drama, the Dongguang branch specially held a grand press conference, and Tang Ya, the administrative director of the branch, led Gao Bing to meet with the media reporters they invited to announce the news.

At the press conference, Tang Ya announced that "A Doll's House" will officially hold its first theater performance tomorrow, that is, at 7:30 p.m. on July 5, and in addition, the physical book of "A Doll's House" will also be listed at the same time.

The matrix company adjusted the release strategy of "A Doll's House", in addition to wanting time to rehearse better, but also seeing that the physical book of "Romeo and Juliet" was selling well, and wanted to get a piece of the pie, and while Su Wen's fame was still hot, he also pushed the physical book to the market!

That's why they prepared for more than a month before announcing the performance: the performance and the physical book were issued and listed together, and they promoted each other's market and maximized their benefits.

In order to achieve the maximum effect of publicity, Tang Ya also announced that from 6 to 7 p.m. on July 5, they will sign and sell "A Doll's House" live in the square outside the theater.

The signer is none other than Su Wen, the creator of "A Doll's House"!

Book signing has always been a technical job, to control the heat, not too many people to come, otherwise the writer will not be able to take care of it, and those readers who have not been signed will definitely complain; The number of people who come must not be too small, otherwise the propaganda effect will not be achieved, and it will be the writer who will lose face.

For the benefit of "A Doll's House", Tang Ya did a lot of work to Su Wen. Only then did he get his consent to sign and buy the book at that time, and in addition, after the signing, he watched the theater performance of "A Doll's House" live.

Also, at the press conference, Tang Ya used Gao Bing's star effect as much as possible. said that she may also appear at the signing meeting at that time, interact with the readers and audience at the scene, and stand on the platform for Su Wen.

It can be said that Tang Ya has used the greatest strength and means of their branch to operate the operation of "A Doll's House". Even, out of confidence in this drama and Su Wen, many of their actions were in place in one step. In addition to the synchronization of the performance with the physical book, in the past month or so, she has mobilized several of her troupes. My colleagues rehearsed "A Doll's House", and after the success of Gao Bing's version of the theater performance, they immediately spread out their stalls and toured to cities and counties outside Guangdong.

As soon as this kind of big move was announced, the reporters who had just come to deal with it also became excited, feeling that there were a lot of gimmicks and could be hyped up.

Anyway, they also received the benefits of the matrix company, and the sedan chair carried people. It doesn't matter if you say something nice about A Doll's House.

Most people in the industry just think that Tang Ya is too hard and superstitious about Su Wen's influence. It was as if he was very confident in Su Wen and made a big bet.

As for whether it can make a profit, it depends on the performance of "A Doll's House" next.

Among her peers, Li Xiuying watched Tang Ya's movements, which was helpless and admired.

Helplessly, their fresh culture company is indeed inferior to other matrix companies. The latter can mobilize too many resources, and the company's mechanism is also mature, and it is a big move to tinker with it. This aspect is much more powerful than that of Fresh Company.

In many cases, it is not that Fresh Culture Company does not want to make big business and big moves, but it is really more than enough to do it. can only envy the actions of others.

What I admire is, of course, Tang Ya's courage. Li Xiuying knew that she had put her bet on Su Wen herself, and that was because she had no better choice but to make a desperate bet.

But Tang Ya is different, as the controller of a branch of the Matrix Group, she still has a lot of choices, and these choices are much more secure than Su Wen.

However, Tang Ya didn't want to be safe, she wanted to break through, and she also bet on Su Wen, who had unlimited potential, and probably wanted to create a miracle.

It takes a lot of courage!

Tang Ya showed her courage to the world, and as for whether she can succeed, it will soon be verified.

After the press conference, Matrix announced that the theater tickets had begun to be pre-sold, and the market was still good, and the tickets for the evening were sold out in just one day.

However, it is clear that many people are rushing to the high ice:

"Ice Goddess's new play, I have to support it no matter what!"

"My goddess's play, how can I miss it?"

"Ice Goddess, I love you......"

Well, these are the excited slogans of male fans, they are obsessed with Gao Bing, Aiwu and Wu, and naturally support her new play.

Most of the tickets for the day were bought by them.

There is an exception, and that is that the promotional slogan of this play has attracted many female theater fans.

"Get out of A Doll's House and into a new era of women!"

"This is a great drama of women's awakening in the new era, a work that women should not miss in their lives!"

"As long as you're a woman, you should watch A Doll's House!"

Tang Ya and the others are very strategic, and they know where the selling point of "A Doll's House" is, especially after the guidance of their chief playwright, they completely link this drama with women, publicize it, and promote it more in this regard.

Anyway, there are already Gao Bing who attracts male fans, so attracting female readers and fans into the theater is what they have to work towards.

A lot of things shouted for a long time can naturally attract attention, at least it can make people preconceived. No, many female theater fans want to see what kind of drama this is and dare to claim to be a work of female awakening, so they buy tickets to enter the theater.

"I dare to say that it is the work of female awakening, this breath is too big, can it be more breakthrough than Mr. Heshui's work?"

"How can a little writer be compared to Mr. Heshui? And this is a male writer, do you think a man can write any great female work? It must be just a gimmick for merchant publicity! ”

"But...... Even Gao Bing said so! ”

"What about Gao Bing? It's just a scheming! For the sake of her drama, for the sake of the box office, what can't she say? ”

"Uh...... This is a bit of a big hit. It is said that this writer is very young and a little handsome guy, and it is good to look at his works. ”

Female readers and audiences come into the theater with all kinds of questions and problems.

It was four or five o'clock in the afternoon of July 5th. The officialdom outside the Grand Theater owned by Matrix Culture Company gradually became lively.

Some people are pulling banners, and it seems that they are the staff of the matrix company, preparing for the signing of the sale. Under the banner, there were piles of books, and there were thousands of them.

Surrounding. It's some people who watch the excitement.

After five o'clock, there were more people around.

As a die-hard fan of Su Wen, Lin Guzhi went out before the sun went down despite his age, and arrived at this square to support Su Wen's signing party.

Behind him, in addition to his granddaughter Lin Yutong, even his son was caught by Lin Guzhi and pulled over.

The book signing has not yet begun. Su Wen hadn't arrived yet, and the three of them were waiting under a tree.

The son of the Lin family was the most impatient: "Dad, you have to support that Su Wen, I have no opinion, you and Xiaotong can come, what do you mean by pulling me over!" I'm not a big reader of Su Wen! ”

Lin Guzhi smiled: "I didn't see that you had nothing to do at home, and I wanted you to accompany me out for a walk." ”

The son of the Lin family rolled his eyes: "It's fake to go away, it's true to support Su Wen, right?" One more me. You can let him sell one more book and sell one more ticket. Isn't it? ”

"What, do you have an opinion?" Lin Guzhi snorted, "Look at how sensible Xiaotong is, a girl staring at the sun and coming out with me without saying a word, are you a father complaining?" ”

Lin Yutong pursed her lips and smiled when she heard this. I'm embarrassed to laugh at my father.

The son of the Lin family was speechless, feeling that the grandfather and grandson in front of him were hopeless, it was not good to be a loyal reader of whom, and he wanted to be a young fan of Su Wen!

It is said that when these two people talked about Su Wen at home, it was simply gushing. Keep talking, the excitement is indescribable, the topic is Su Wen's gossip, of course, more about his works, the grandfather and grandson even quarreled over Su Wen's article!

If his daughter Lin Yutong made such a move, it is understandable, after all, she is still young, it is not uncommon to chase stars, and Su Wen is her alumnus, so it is easy to worship.

However, you said that you are an old man, you are almost seventy years old, and you are still having fun with other young people!

"It's crazy!" The son of the Lin family could only smile bitterly and shake his head when he looked at the expressions of his grandfather and grandson who were waiting for Su Wen to conduct the signing meeting.

At this time, the old man of Lin Guzhi explained: "Boy, wait a minute, let's go grab the book, don't mess with our tickets!" Take it easy! ”

Ticket? What ticket?

Theater tickets for Gao Bing's version of A Doll's House, of course! They booked online early in the morning, and when they came just now, they printed it out in the theater and were in the pocket of the Lin family's son.

"Look at your baby!" The son of the Lin family has an urge to **, "Be careful that his new work disappoints you!" ”

"Su Wen won't disappoint! Never! Lin Guzhi shook his head flatly.

"......" The son of the Lin family raised his eyes and looked at the sky and didn't say a word.

When it was almost six o'clock, more people gathered outside the square.

On the other side of Guangdong City, Xie Kun had dinner in advance and was dressing up and preparing to go out.

"Tianxing, are you sure you won't go to the theater with me?" Before going out, Xie Kun asked his son sitting in the hall again.

Xie Tianxing waved his hand impatiently: "No, no, no!" I don't watch Su Wen's play, watch his play, buy his ticket, you are an enemy! ”

Xie Kun smiled indifferently, closed the door and went out.

Carrying the gate behind his back, Xie Kun breathed a sigh of relief, his expression was much more solemn, he was an adult, naturally he couldn't brush a child's temper like his son, he had talked about the truth that he knew that he was invincible in a hundred battles, and he didn't want to repeat it.

As a representative of southern playwrights, Su Wen's rise has not yet seen anything that affects him, but let the other party develop, Xie Kun feels that his status in the drama world may not be guaranteed, and he can't help but study Su Wen carefully.

"This young man's ambitions are growing!" Xie Kun can see Su Wen's ambition for "A Doll's House" from the slogan of the matrix company - more attention is paid to the depth of the work, which is linked to women's liberation, and Su Wen probably wants to establish his position in the literary world!

"Then let me see if your strength and ambition match!" Xie Kun left home and headed for the theater.

Tonight, he wants to take a good look at how strong "A Doll's House" is! (To be continued......)