Chapter 23: Marketing Strategy

In just two weeks, the sales volume of Small Town Story has successfully exceeded 200 orders, including two clothing orders of 80 orders and 32 orders respectively, and occupies the first position under the category of dresses and short-sleeved T-shirts, successfully attracting the attention of consumers.

As mentioned earlier, the comprehensive ranking of goods is calculated according to popularity + sales + reputation + number of views + collections, these two clothes of the small town story are particularly high because of the transaction volume and browsing collection, so the ranking will be very high, even the day it is on the shelf will occupy the first page, for this Fan Wan is also very excited, you must know that these more than 200 orders are enough for him to earn more than 8000 pure profits, if this is changed before, I dare not imagine it at all!

Of course, all this money needs to be reinvested, because the supply is particularly large, Fan Wan has already bought the goods from the wholesaler twice, and these are all piled up at home, and he now spends the rest of his time filling out orders and packing in front of the computer every day, except for receiving customers in front of the computer, which is so busy that the world is spinning!

Because of the emergence of the purchase network, the domestic express delivery industry has also begun to rise, and Fan Wan also changed the mail to express delivery, the latter speed and price are more cost-effective than mail, Fan Wan learned that after two words directly adopted this new type of distribution business, because there is no mobile phone, so Fan Wan asked the courier to come to receive the goods on time every afternoon, be sure to send out the package on the same day.

Fortunately, Fan Wan was not carried away by the sudden happiness, and two days ago, he went to Xiao Momo with a dead face, just to let the other party take another set of photos for himself!

Because there are only more than 40 clothes in Little Town Story, which is simply too few for a clothing store, and now he has successfully used pictures to attract customers, so he must take advantage of the victory and launch another 20 new products this week, which will make the store a success.

Xiao Momo wanted to refrain after getting the news, but Fan Wan didn't simply ask the family to help, he brought Xiao Momo and Ye Ming over, meaning that they would work part-time here and take photos to give money for the first issue.

These two people's family conditions are good, it can be said that they are not short of money, the little money given by Fan Wan is completely unattractive, even if Fan Wan increased the chips later, these two people are not very sure, there is no way, Fan Wan had to move out what Qi Yi said last time, so that the two of them reluctantly agreed.

Xiao Momo and Ye Ming have never had part-time work experience before, so this is a new experience for them, but this time Fan Wan's shooting requirements are much higher, and the scenes have changed a lot, from the school woods to the cafes on the street, and even the rooftop has become their shooting venue, 20 sets of clothes, it still only took one day, but it was already very late by the time the filming was finished.

Fan Wan gave the two of them part-time money as promised, not much, Xiao Momo 300, Ye Ming 150, although this money is just a drop in the bucket for the two, but after all, it is the first pot of gold they have earned, and that feeling is more important than money.

The day after the shooting, Ye Ming sent the photos over, and Fan Wan rushed to work overnight, filling in the keywords and up and down time that had already been set, and then put 20 products on the shelves in seven days, once again attacking the ranking of women's clothing products.

HN Loudi

"Sister, sister, come and see, this store has new clothes!" In an ordinary family, a girl about 17 or 8 years old sat in front of the computer and shouted in the direction of the living room, the computer in front of her was showing the shop pù page of the story of the small town, and the latest clothes were clearly arranged.

This ordinary HN girl scrolled the mouse with her right hand, looked at the pictures, and the corners of her mouth showed joy, as if she was fantasizing about what she would look like when she wore this dress, and the more she looked at it, the more she liked it.

"What's wrong?"

"Sister, there are new clothes again!" When the girl saw her sister come in, she immediately greeted her, and the woman behind her, about 22 years old, asked while browsing the latest outfits of the story of the town.

"Not bad! The quality of the clothes we bought here last time was also good! The woman smiled.

"That's not it, the dress we bought last time, many friends are asking me where I bought it, you must know that Loudi doesn't sell it!" The girl was very happy, and she couldn't help but laugh when she remembered the envious eyes of others when she went out with her friends last time.

"The price is reasonable, much cheaper than the one on the street outside!"

The girl's sister looked at the price and thought it was pretty good.

"Then let's buy one for each of us! Just like last time! The girl looked up at her sister behind her and said.

"One for one person?" The woman was a little hesitant, she had just joined the work, the salary was not high, it was okay to buy one piece a month, but it would be difficult if there were more.

"That's right!" The girl's eyes were full of anticipation.

Looking at the long white dress on the monitor, the girl's sister was full of hesitation, she actually really liked this skirt, not to mention that the price was also very cheap, it was really cost-effective.

"Okay! Sister! Seeing that her sister was silent, the girl thought that she was unwilling, and couldn't help but be a little disappointed, and then browsed the shop again, wanting to have a good time, but just as she was flipping through it, she suddenly saw such a message on the webpage.

"Small Town Story has established a membership system, where customers who have purchased once in our store will automatically become members and enjoy a 10% discount"

Member? Discount?

After the girl saw it, the ** in her heart became more and more intense, but before she came back to her senses, another message appeared!

"Small Town Story Notice: Customers who buy more than two pieces at one time can get a discount of 20 yuan, regardless of style! Only today! 》

······

Hangzhou

Fan Wan in front of the computer was filling in the order number while receiving customers, no, just made an order, and the message popped up again!

"Is the boss there?"

"Hello, welcome to the town story, we will sincerely serve you!"

"That's right, I'm going to buy two skirts, can I ask if it can be 20 yuan less! I'm a regular customer, I bought it last time, can I get a discount? ”

Fan Wan in front of the computer looked at the dialog box in front of him, the corners of his mouth were slightly upturned, the membership discount system and the reduction service were only made by him today, and the effect was very good, many people have taken more than two pieces today, and there are many old customers coming back, which makes him very happy.

"Yes, I'll give you a 9% discount first, and then 20 yuan off!"

Fan Wan was not stingy and agreed directly, and at this time, the girl opposite was also too happy, and directly placed an order in the store.

"Please wait a minute, I'll change the price for you!"

Fan Wan changed the price of the order, and then within a few minutes, the message prompted the buyer to pay, like this situation has happened many times today, although it has made some less money, but there are a lot more customers who place orders, and it is integrated to earn more than in the past few days.

With more and more accounts coming in, Fan Wan also decided to buy a mobile phone, before he had bought a printer online, it would arrive in two days, after all, it was too time-consuming to fill in the express order manually, and it didn't feel good to the customer, so he couldn't bear the pain and spent 2000 yuan on the Internet to buy one.

While receiving customers, he put the goods at his feet to pack, and at this time, the courier also came to the door, seeing that Fan Wan was too busy to be alone, he also came over to help with a smile.

You must know that Fan Wan is now a big customer of their express delivery point, and they have to send a lot of packages every day, and each courier can withdraw 1 yuan, so they naturally have to please.

"Thank you!" Fan Wan handed over a cigarette, and the courier smiled and put it in his mouth and lit it.

The courier's name is Xiao Chen, who has just come out of SD's hometown to work, and after finding a job as a courier, he happens to be in charge of Fan Wan's community.

Xiao Chen likes this job very much, although he is often looked down upon, but the salary is not bad, if he receives a lot of pieces, he can earn more than 2,000 yuan a month, which is much better than those who work in factories.

"I said Boss Fan, how much do you have to sell this day! I see that the number of your packages has increased a lot during this time! Xiao Chen asked while helping Fan Wan with her bag.

"It's okay, not much!"

Fan Wan snorted, and then didn't say anything more, but browsed the information of other stores.

The model of the story of the small town is actually easy to copy, since Xiao Momo became a model in the shop, there are also many shops pù began to follow the trend and invited young and beautiful girls to take pictures, but these people's photography skills are very bad, and the camera is not good, which is put together in comparison, but it makes the story of the town more prominent and attracts more customers to come in.

Seeing this, Fan Wan was really grateful to Ye Ming, if it weren't for his excellent skills, I am afraid that his shop pù would soon die in this wave of followers.

After the courier took away the packed goods, Fan Wan was also ready to go out, and by the way, he went outside to buy a mobile phone, and now it is not convenient to do business if there is no phone, the most important thing is that the store pù encounters after-sales problems and customers have no one to consult, which will be very troublesome.

As for what mobile phone to buy, Fan Wan is not very particular, as long as she can answer calls.

In the end, Fan Wan went to Nokia's store and bought a color screen mobile phone launched last year, saying that it was equipped with the latest Symbian system, the model number is 7650, the kind with a slide cover.

With a new mobile phone, Fan Wan applied for a mobile phone card again, and sent a text message to Lin Xin, Xiao Momo, Ye Ming and others, telling them their own mobile phone numbers, so that they could easily contact them in the future.

Regarding Fan Wan's purchase of a mobile phone, Xiao Momo and Ye Ming are nothing, because in their opinion, Fan Wan is now the boss, and it is normal to have a mobile phone, and it is really surprising that Lin Xin is really surprised.

Because Lin Xin hasn't been here with Fan Wan since this time, and I don't know what happened to him, even Fan Wan sent him directly to the police station to collect the rent.

"You bought a phone?" Lin Xin sent a text message and asked, apparently she thought that Fan Wan was spending money again.

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