Early the next morning, Fan Wan came to the office by bus, because the time was relatively early, so no employees came, Fan Wan returned to his office and turned on the computer.

During this time, he didn't assign tasks to everyone, after all, many things need a process to do, and after looking through the chat history of the customer service, he opened the product details page.

According to the observation during this time, the new version of the detail page formulated by Fan Wan has worked very well, first of all, the customer's stay time on the detail page has increased, and the number of product collections has also increased a lot, and the most important thing is that these babies who have modified the detail page have had a small increase in the conversion rate, and these conditions are enough to show that Fan Wan's strategy is successful.

The detail page is the main factor that determines whether a buyer places an order, so Fan Wan has always attached great importance to this part.

However, because of the large number of products in the store, it will take a long time for Zhang Wei to keep modifying it alone, but fortunately, they made a module at the beginning, and the rest of the clothes only need to be put on top.

There are still two-thirds of the clothes that have not been changed to new pages, and Fan Wan is not in a hurry, doing e-commerce is a gradual process, and it is not possible to become fat in one go.

Got up and made himself a cup of tea, Fan Wan sat in his office early in the morning, looked at yesterday's sales number, and then turned on the gang system.

As mentioned earlier, the gang is a forum-like place, but there are not many people playing forums nowadays, so the fans of the shop pù in the gang are not high, and there are more than 600 people in total.

However, there are not many shops that can really operate the gang with their hearts, and the story of the small town is one of the best, although Zhang Wei did not send only one or two messages, and the content is not much, but these fans are very active, Fan Wan took a look at most of these people who came secretly during work, and the rest are some students and otaku, in short, the atmosphere of the whole gang is very happy, and there is no so-called spy entry.

What is a spy? This is a phenomenon that Fan Wan has only discovered recently, although it was he who mentioned buying services such as online opening stores and pù forums before, but it does not mean that he is the only one who uses it, and other merchants are also operating, but they don't pay too much attention to it.

Fan Wan once went to the gang of the beautiful family, and found that there were a lot of spies mixed in there, these spies came to maliciously slander the beautiful family, saying that the quality of the clothes is very poor, the service attitude is not good, the courier is very slow, etc., although these posts will be deleted after being discovered, but after all, people are not there all the time, there will always be some impact.

Fan Wan also told Zhang Wei to let him pay attention, but this kind of thing can't be forbidden, so he can only delete it if he finds it.

Fortunately, the gangs in the small town story are all loyal customers, and everyone knows that the clothes are of good quality, so there are basically not many discordant voices.

At 9 o'clock in the morning, the people in the office arrived one after another, and when Fan Wan pushed the door open and walked out, everyone was startled, because Fan Wan was the last to come on weekdays, and no one would have thought that he was so early today.

However, Han Mei noticed one thing, that is, the company's power was on when she came in the morning.

Qingqing on the side was still nibbling on bread, and when she saw Fan Wan come out, she was so frightened that she put it on the table on the spot, and the latter didn't say anything, just beckoned Han Mei to come over.

"Let's get started today, but look for your friends who haven't bought from our store!" Fan Wan said with a smile: "If you can, let some of the more loyal customers in the gang do it!" ”

"I know, it's better to come up in a few days, right?" Han Mei had already understood what Fan Wan meant yesterday, so she didn't need to explain too much.

Fan Wan nodded, and finally reminded: "Try to find the one that looks pretty, don't come to the ugly one, that is purely lifting a stone to shoot yourself in the foot!" ”

After finishing speaking, Fan Wan couldn't help laughing, and Han Mei also understood it, so from this day on, the new tricks of the story of the small town were officially launched.

The method Fan Wan told Han Mei is actually very simple, that is, to find some good-looking female friends to buy things in the store, the method is the same as brushing up on bad reviews, but these friends need to take selfies when evaluating, that is, photos of wearing small town story clothes, and then put them in the baby reviews with the text, which will make some customers who have not purchased feel more three-dimensional.

After all, reviews are all text, and you can say whatever you want, so buyers will feel bored after reading too much, and if a few photos of other buyers suddenly appear, then the experience in the customer's mind will be more profound.

Intuitive and realistic!

This is the feeling that Fan Wan needs to give to customers!

As for why you want to find a beautiful woman to shoot, it's very simple, an ugly girl is still ugly even if she wears beautiful clothes, and a beautiful woman is still a beauty when she wears a torn dress.

So, as soon as these reviews go up, they invisibly become advertisements for the story of the small town, and what could be more real than a buyer's review?

Apparently not.

This method Fan Wan prepares to implement the latest clothes, of course, this also takes a certain amount of time, so Fan Wan is not in a hurry.

The development of the story of the town is stable and orderly, and the winter can stand firm and spend it smoothly, the real women's clothing market war should be in next year's spring clothing, you can imagine how fierce the competition will be then, and the cost of spring women's clothing is much lower than winter clothing, and the number of small sellers will become more and more huge.

Fan Wan had to prepare in advance, even if the winter clothes had just begun.

In the next few days, Fan Wan began to modify the keywords again, because now the sales of many styles have risen, so some small words that attract accurate traffic can be replaced, what Fan Wan has to do now is to occupy the first page of the major keywords as much as possible, plus the purchase network to give some support, it is not too difficult, but there are many styles, so Fan Wan has to modify them one by one.

Running a shop is quite exhausting, and Fan Wan has a lot of things to think about every day, but fortunately, he is now on the regular stage, and it is much easier than before.

Buying online is still in full swing, but most of them are second-class people fighting, and the stores that are really in the first tier, such as Small Town Story and Beautiful Home, have not made much move, firmly occupying the window position of the women's clothing search page, and the sales under each item are growing rapidly, leaving other women's clothing sellers far behind.

Like the story of the small town, the beautiful home also began to do activities, but the method is different, because the price of the beautiful home is very low, so they basically do packages, with popular styles to drive more inventory of clothes, increase sales and at the same time facilitate them to clean up the inventory, the two stores have their own methods, but they also provide a lot of inspiration to other sellers while doing this, after all, when Fan Wan is observing other stores, the story of the small town itself is the object of research by many merchants.

Speaking of which, I have to mention the small sellers who have just entered, because many novice sellers start to think about selling their goods as soon as they come in without studying how to run the store, so their business is very bleak.

This is because e-commerce is an emerging industry, otherwise there may be no business at all, so these small sellers began to think about it.

In this society, when you don't know how to do something, the best way is to imitate others, or copy, but this method is difficult to achieve on Buy.com.

Why? Some people and friends may say that there are many of the same models on the Internet, the detail pages are the same, and even the keywords are similar, but there are thousands of people who imitate them, and there are few who really do it.

Let's talk about the story of the town, because the winter clothes are not picked up by Lao Li, so there are bound to be many clothes of the same style, so stealing pictures and stealing details pages is happening every day, Fan Wan even found 5 women's clothing stores in one day and so on, no way, first get in touch with the other party and let them all change, if not, they can only complain, so these small sellers are about to hate the story of the small town to death.

But in fact, they stole other people's things, and in the end, they felt that they were particularly aggrieved, and the staff on the other side of the purchase network were quite helpless when they told Fan Wan about this matter, because this kind of thing could not be solved at all, and they could only catch one and punish one.

If stealing pictures is disgusting, then the matter of copying keywords makes Fan Wan laugh, because many small sellers have begun to realize the role of keywords, so when the keywords they set are not good, they think of copying, but the purchase network stipulates that the keywords of the products cannot be the same, so they can only modify them according to the products that sell well to others.

As a result, the story of the small town and the beautiful home have become the object of imitation by everyone.

However, after changing the keywords similar to these two, they found that the traffic was getting less and less, and there were more than 100 visitors in the store before, but now there are only a few dozen, which makes them very depressed, because they can't find out where the reason is.

Well, I stole him, and the keywords were changed according to him, but how can this effect be a heaven and an earth?

That's obviously not right!

However, as a real big seller, after seeing these, they all smiled, if it was really so simple to do e-commerce, then everyone would be a big boss Fan!

As for why this is so, let our big boss Fan tell you about it.

The main reason is keywords, first of all, we said earlier, the keywords of the small town story are constantly modified, that is to say, a product must use more small words with accurate traffic at the beginning, and wait until the sales are up, and then gradually replace some of the small words with big words, which requires a process in the middle, but these small sellers they copy and modify the keywords, all of which are popular in other stores.

Reason? People sell a lot, and people naturally go to the interests, but these top-ranked products have a sales base, or even thousands of sales, so they can firmly occupy the window position.

And those new products on the small sellers, some only sold a few pieces, and some even had zero sales, and the ranking naturally did not go up, and then all the keywords were replaced with big words, well, the dresses of the purchase network are not geometrical, how can small sellers rush up.

When you use small words, you can still search for them on the page of certain precise words, but once these precise words are gone, then you will naturally not rank.

No ranking is equal to no traffic, no traffic will have no sales, and the business of the store will only get worse and worse!

Of course, because the number of sellers has not yet reached a very exaggerated level, it is still easy for sellers who come in at this time to make money.