Kusa left Daniel with an invitation to the premiere of "School Blues" with ten days to go. There will be no more than fifty guests at this premiere, including twenty or thirty film critics from Los Angeles and New York, and the rest are the main creators and journalists. In fact, if enough attention is paid to it, there should be internal test screenings, critics' sessions, and large premieres, and it's clear that Fox's publicity puts the latter two together. The reason is that inspirational campus movies have a relatively fixed audience in the American film market, so film critics are not so important, and the movie is not a big production, and spending too much on publicity will put more pressure on costs.

Even at the premiere, not all the actors will be there, which is closely related to the publicity plan, the topic of Cheng Dù, etc., Daniel was not invited to the internal preview screening, and even Paul did not necessarily go.

In fact, Daniel's role in the crew of "School Blues" is definitely not the central task, whether it is popularity, roles, etc., James Vanderbeek, Paul Walker, and even Oscar winner Jon Voight are better than him.

But for Daniel, such an occasion is unusual. Kusa had been pondering how he could get a little attention, both inside and outside the industry.

This fringe tabloid gave Cusa a brilliant inspiration.

After saying goodbye to Daniel, he quickly contacted Fox's promoters, and they even agreed to talk privately at Fox for an afternoon.

On the morning of the second day of the meeting, when Kusa and Daniel met, they looked red.

"Cusa, looks like you've had a great night."

"Of course, I had a great day all day, do you know why?"

"Met a model with a bad brain? Or did the girl forget to charge you? ”

Cusa sat down in front of him, "Daniel, you really don't look like a pure nineteen-year-old boy. Yesterday, I met Elon from Fox and chatted for an afternoon. ”

"Uh-huh, I'm listening, so it's him who accompanies you to spend the Spring Festival?" "Listen, Daniel, I'm serious." "Okay, okay!"

Cusa told Daniel of his plans. He thinks Daniel's change in appearance is entertaining, and Elon agrees with it. They spent an afternoon designing a communications plan.

"If there are no surprises, Daniel, tomorrow your name and photo will appear in more and more newspapers."

Daniel understands this, he understands the hype methods of the entertainment industry very well, the wind of Hollywood hype will only prevail, Kusa is indeed a keen person, when they have no resources, they can only rely on others, and Fox will obviously be the beneficiary.

He pinched the script of The Lord of the Rings with his fingers and exhaled softly!

"Excellent, Kusa, thank you."

"A common dream, isn't it?" Kusa saw the tiny movements of Daniel's hand, "The most important task that belongs to you is always to perform, and only if you continue to have good performances and good works, can you have room for operation." After all, we don't want to be clowns, greatness is our goal. ”

"Yes, great."

As Cussa said, the next day he woke up to the news about the "School Blues" crew in Los Angeles, New York, and Chicago, most of which were so small that it was difficult to discern the similarities and differences between the two photos.

The title is sensational.

"Billy Bob who was 'killed'!"

The report believes that this handsome newcomer, apparently with a deep background, completely replaces the actor who actually participated in the show.

Daniel flipped through a few newspapers and understood Cusa and Elon's plan.

"Are you sure people are going to be attracted to this? And just how high can the coverage of these little newspapers be? Daniel flipped through it again, and the Philadelphia Starlight, the Chicago Daily Entertainment News, ......, "Well, yes, almost nothing I've heard of." ”

Cusa has an oversized nose, and sometimes Daniel is made to look under his crotch by the rumors in China, which means that a certain organ with a bigger nose will also be bigger.

"Daniel, I'm really suspicious of you now," seeing Daniel about to smash the magazine, Kusa quickly changed the subject and wrinkled his big nose, "No plan is foolproof, since Elon thinks this is a trick, let him do it, and we don't need to pay for it." ”

Daniel nodded noncommittally.

"Kusa, have you ever thought that when we put in materials, we should do a subdivision, you know what I mean?"

Cusa didn't seem to understand, and motioned for him to continue.

"If this news happens to Robert Beruni or Tom Hanks," the former just won the Oscar this year, and the latter dominates Hollywood, "if it happens to them, then the focus of the news is on the actor himself, why he is fat, why he is thin, and whether there are any interesting gossip and anecdotes in it." But when it happened to me, a penniless new actor, if the focus was on me, even if it was "Campus Blues", it didn't attract enough attention, who would want to know the past and present life of that unknown actor? ”

"I seem to understand a little, what do you mean - we should focus, eh~"

"Lose weight!"

Daniel stood up and drew three circles on the board.

He wrote a "Y" in the first circle: "Young man, Brian said, there are too many billies in the United States, and obesity has plagued many young people, which makes everyone likely to be interested in a person who is only nineteen years old if he loses tens or hundreds of pounds." This is also an attraction and motivation for boys who want to have a perfect body. ”

He wrote "F" in the second circle: "Obese people, this is different from the first one, you can add a little fitness and sports experience in it, such as rugby is good." Simply push it to those who want to lose weight. ”

The last lap, "G".

"Girls, never underestimate the power of girls, they have boyfriends, they have parents and family, and they also have girlfriends? That's what you say, right? Every girl means several potential moviegoers. And obviously I'm a little attracted to these girls after losing weight, but I'm too narcissistic, and that's up to you, Kusa. ”

More than ten years later, when the majority of jù was in the ascendant, the push to a fixed group of people still relied on marketing strategies.

In fact, for example, "School Blues", its propaganda must be energetic, full of pompous incitement, because the audience of the movie, those young people eat it. And people tend to watch movies on IMDB by the age band jù, and what is the review of the movie in the 20 to 30 age range, to determine whether it is to their taste.

But apparently, people don't use this trick much in hype.

"Unbelievable," Kusa was silent for a long time, looking at Daniel with complicated eyes, "You're amazingly talented in this way. ”

"No, no, no, I only have occasional inspiration, Cusa, you're a professional."

It's not that he's modest, it's true, Kusa, who was able to become a CAA agent with his bare hands, is absolutely gifted in these things.

"I've got to get in touch with Elon quickly, Daniel, you've given me more confidence in the future."

Cusa stood up and turned as he walked.

Cussa didn't elaborate on this theory with Fox's men, and in fact in a short time, he realized the value of Daniel's theory.

God, if you're going to sell something, you're going to need it.

Crude acquiescence, ignorant selection of people, this is the common status quo now.

With a clear-minded and well-grounded theory of information push in the entertainment industry, Kusa can imagine how surprised CAA would be with it.

As for whether this will make Hollywood more fake, Kusa is not worried, can Hollywood be more fake?

Elon was the first to recognize Cusa's burst of inspiration.

Daniel, of course, will not get involved in these "shady" operations, whether it is for insiders or outsiders, Daniel must say so.

A qiē is the strataggram of the cunning Kusa.

The rapid adjustment of the publicity strategy is a testament to Fox's strong ability to execute.

In girls' magazines, on weight loss forums, in sports and entertainment newspapers that boys are interested in, Daniel's photos and news appear frequently.