"The general trend cannot be changed."

Yang Yichen left such a sentence for "The Thirteen Hairpins of Jinling", the weak situation of this film is irreversible, the hard power of the film is there, and the level of Lao Mouzi is there, but he just wants to make it too good, but he loses some things that should be very brilliant.

It's too much of these four words, a perfect and apt description of this film, all the places are thought about, all the ideas want to be presented perfectly, the final result is that everything is not really perfect, in the eyes of ordinary audiences, it has become a kind of story in circles, too complicated, the hidden lines need to be interpreted and dismantled by themselves, it is too tiring for the audience, it is impossible for every audience to have a deeper understanding of history, and it is impossible for every audience to be interested in putting their brains outside the suspense detection theme, and they are tired of watching it, so they are too lazy to watch it, and the evaluation of it is naturally not too high.

Even if you promote Bale, the number of audiences who can walk into the cinema for him is still limited, and without the top quality, how can you gather enough audiences to rely on publicity? By obvious effect? By some so-called feelings?

In the final analysis, it still depends on hard quality, and the film relies on word-of-mouth to continue box office growth, no matter how fierce the publicity offensive is, it can only be a flash in the pan, which will give you seemingly box office data, but it can't make this data last.

In the week since its release, the real box office of the two movies has actually begun to reverse, but "Jinling Thirteen-Hairpin" is still holding on to the fake box office, if they want to maintain their previous leading position, they need more and more fake box office, and some people have begun to propose internally that there will definitely be trouble in the end. When the time comes for investors to pay dividends, don't we make money ourselves? The person who paid for the fake box office in the end was himself, and he went on like this. The theater chain will not do it, because they know very well that it is really time to falsely report the box office settlement of the movie, there are too many, and the producer simply cannot afford the price that this business needs to bear.

There is a limit to the false box office, and now, it has reached the maximum amount, and if it is exceeded, it will outweigh the losses. It's all about gambling, not using the box office for publicity.

Throughout Saturday, there was another small spike in the game, taking advantage of the Voice Championship Night and the publicity of Don't Disturb, and playing the Bell card to attract the audience.

In the evening, the second season of Running Man arrived as scheduled, compared to The Voice, the audience of Running Man may be slightly inferior, but in terms of attracting the audience, it is more than The Voice. And its brand influence is higher than that of a good voice, without you need to influence the audience to enjoy the show, you can play the advertisement, variety show placement advertising is much more grandiose than TV series and movies. The audience can't say anything, and the producers with conscience points like Brother Group are not so obvious. Instead of directly using voiceover to occupy the time of the show, it is necessary to put things in the show.

For example, the car driven by the running male members, the drinks they drink, the clothes they wear have a certain brand printed on them, the mobile phones used in the show, the sports clothes and shoes brands, and the props of some brands in related games......

Long before the show started. There have long been people who are talking about something on the Internet. For example, Running Man is going to make a propaganda fortress for Yang Yichen's movie again, you can watch it. Even if the program is recorded in the United States a long time ago, it is completely possible to add a specially filmed promotional video in front and back, anyway, the program is people's own, and Jiangsu and Zhejiang Satellite TV can only wave their flags and shout on the side, what else can they do.

Yesterday, the good voice was directly given a few minutes to do publicity, look at it, today it will take a few minutes to fully publicize, but it's a pity that the audience, the horror has to endure a little time to watch the show, and the brother group will not have to brag about what conscience enterprises in the future, what is not hard to implant advertising, what program inserts advertising time is short to give back to the audience, that is not involved in their own vital interests, if it has something to do with themselves, look at it is also a virtue, are all millennium foxes playing what to talk about.

These news fell into Yang Yichen's ears, and he just smiled and shook his head, it is really so vicious that it is shameless, for the sake of interests, the other party has no pride even that he should have, really forcing me to tell you about your false box office? Maybe letting you lie about the box office and then fail miserably is the biggest revenge on you.

After putting a smile, Yang Yichen continued to devote his energy to recovery training, everyone has the argument that weight gain is not replenished, to him, no matter what tonic you are, you can eat it all, no matter how large the amount of medicine is not as large as the overload of training, every day beef and mutton including some other special meat, Yang Yichen also consumes as many as a few catties, in the eyes of others The effect of recovery is really limited, this has been a while, according to the energy he replenishes every day, he should have gained weight a long time ago, Is it too much exercise, it should be appropriately reduced, otherwise why is the effect so low?

Only he knows that every bit of weight gain is not just a simple increase in weight, but an all-round increase in various qualities in the body, especially in terms of strength and resistance to blows, he doesn't even need to measure his weight, as long as he feels that he has grown, he will definitely find that he has gained some weight.

In the next month or so, he plans to put himself fully on sculpting his body, and at the same time release a new album and a concert tour, both of which require running all over the world, both of which require a lot of physical energy, just to match his training plan, interspersed with all the programs of the running man, and by the end of August and early September, he, the 'emperor' who was driven to the shelves, will also appear.

"The Legend of Zhen Huan", Zheng Xiaolong directly told Yang Yichen that this actor is none other than you, as a director, he thinks left and right, Yang Yichen has such an image in his mind, it is really difficult to choose someone else, there is no more suitable than him.

Yang Yichen once thought about using the difference in age to shirk it, Zheng Xiaolong didn't give him a chance at all, and bluntly said that at your level, age is not an obstacle for you at all, not to mention making a handsome version of Emperor Yongzheng, so as to attract more girls' attention, jokingly, I can't really find an uncle level to play the male lead.

Yang Yichen really wanted to tell Zheng Xiaolong, what's wrong with the uncle, there are really a few middle-aged actors in this drama who can play in China, and the effect is not bad, but after thinking about it, forget it, now this film is not the film in his memory, the degree of attention is very high, and he knows that he took it out by himself, so he will naturally have expectations for this film.

There is another reason, Zheng Xiaolong didn't say it, and Yang Yichen also knew.

Zheng Xiaolong is thinking that this TV series will have a lot of roles that don't have many scenes, if Yang Yichen plays the role of Yongzheng, it will definitely attract artists from all walks of life to join, no director will really resist saying that well-known artists in their films make cameos, they not only increase the attractiveness of the series, but also the level of well-known actors and artists is there, and it is easy for a small role to be performed by them wonderfully.

From the beginning of the preparation to the present, it has taken a long half a year, and many people have begun to be disappointed in this drama, how to say that the filming has not been filmed yet, and some people are next to them and say that they must be waiting for Chen Zai, otherwise the filming would have started a long time ago, and over time, Yang Yichen could not be invited.

From the costumes and props in the play to the court etiquette, to the details of the script that can withstand the re-scrutiny of historical considerations, long-term preparation has the advantage of long-term preparation, all details are meticulously crafted, the actors who have been finalized have begun to learn court etiquette, and various props have also begun to be carefully procured, even the house construction that was only in case of emergency, under the arrangement of the company, has also been built on the edge of the Chengde Summer Resort.

Everything is ready, now only Yang Yichen is coming, Zheng Xiaolong has no opinion on choosing to join the group after a month, filming on a hot day is indeed uncomfortable, but the pressure of filming on a cold day is less, the actors wear various rules of clothing on hot days, most of the indoor scenes in cold days can be heated by air conditioning, even if it is an outdoor scene, choose to be in Chengde and Hengdian in winter, it will not be cold, and the actors also have luxurious clothes such as big and mink mink wool to cover the outside, When Zheng Xiaolong saw the houses built in Chengde, if it weren't for the cluster-scale buildings like Hengdian and the interior buildings used in filming, he would have brought an umbrella to shoot in Chengde.

After finalizing the main itinerary for the next few months, Yang Yichen also asked Song Dexian to arrange his own endorsement advertising shooting, photo cover shooting and some large-scale endorsement activities for nearly a month, they can only fly with international flights to the various concert venues.

Busyness has gradually become a part of Yang Yichen's life, and he has begun to get used to being busy and enjoying his life in a busy but rhythmic work.

In Li Qiuping's club at night, in the huge gym, there are only a dozen people in their small circle, either sitting and drinking tea and coffee, or working out like Yang Yichen, but compared to Yang Yichen's large amount of exercise, they are just casually playing with equipment, in the direction they are facing, the huge projector gives the home theater-like visual enjoyment here, and the huge screen is playing the weather forecast in Jiangsu and Zhejiang, and in less than ten minutes, the second season of the high-profile running man will kick off.

PS: Thank you for the tips of the tough pigs and fat soldiers! Thank you for the monthly tickets voted by Feng, Fengyunwei, Wuliang, Biao Piggy, Linyufeiyang, and KINGLOVENA! (To be continued.) )