Chapter 85: Hunger Marketing (Ask for Recommendations)
PS: Ask for recommendations! Collect! Recommendations and favorites are too few relative to the word count!
The new product launch conference of Angel Wings series of new energy vehicles has been a complete success! From this day on, Li Miracle began to be called the father of new energy, of course, this is a later story, not to mention for the time being!
In order to celebrate the success of this press conference, Sima Rulong specially chartered a big hotel and invited all relevant personnel to hold a celebration!
"Big brother, the car you designed is so good, it completely makes those people speechless! I want to laugh just thinking about their shocked expressions! Sima Rulong said.
"Although they are now speechless, I don't know how many people are waiting for us to make a mistake! You must supervise the production side, and the quality, safety and performance must be hard! There can't be the slightest fork! Li Miracle said.
"Got it, big brother, I've been prepared for production for a long time, and I've already arranged personnel to supervise all aspects of quality and safety! There won't be anything wrong, and the design drawings you gave are so perfect, as long as you follow the above, there will be no problems! Sima Rulong said.
"Well, that's good! There is also a need to do a good job of confidentiality, now I don't know how many companies that produce automobiles have set their sights on the design drawings of our cars, and the heart of harm is indispensable, and the heart of prevention is indispensable! Li Miracle said.
"Well, don't worry, big brother! I've got people to take more protective measures! Sima Rulong said.
Don't mention the celebration banquet here on Li Miracle's side!
After the press conference, all kinds of reports related to new energy vehicles drifted to the earth like snowflakes, and for a while, whether it was on the Internet, TV or newspapers, it was all about Angel Wings Company's energy vehicle reports, which easily occupied the headlines of all pages!
The next day, the news about new energy vehicles continued to heat up, and the car factory has received orders from large car stores all over China, which do not produce cars but only sell cars for various car manufacturers! That is, as the saying goes, agents! Sell products as an agent and make a profit by earning the price difference!
After the discussion of Li Miracle, Li Xiaoqian, Sima Rulong and related personnel, Li Miracle did not directly receive a large number of orders as people imagined, although the production capacity of the automobile factory was enough to complete those tasks, but Li Miracle did not do that, but only chose to sell in Kyoto and Tianjun!
In Kyoto, Li Miracle is very assured that Sima Rulong has a sales team under him, and Li Miracle does not need to worry about it, and Li Miracle in Tianjun City has chosen a strong car sales store for cooperation! Other cities Li Miracle did not choose any partners!
Although Li Miracle did not choose to sell Angel Wings in other places in Shenzhou! However, in Kyoto and Tianjun alone, a total of 12,000 cars of various grades were sold in one month! After deducting all operating expenses and costs, the net profit is 600 million a month!
Of course, that's all for later! At this time, Li Miracle and other talents have just finished formulating the plan and will implement it!
"Boss, why do you only sell in Kyoto and Tianjun? Major car stores all over the country are asking for cooperation with us! What a great opportunity! Li Xiaoqian asked.
Li Miracle shook his head with a smile and said to everyone: "Xiaoqian, have you ever heard of hunger marketing? ”
"Hunger marketing? What is that? Sima Rulong asked.
"Hunger marketing is a means of controlling both supply and demand to achieve higher commodity prices, and the ultimate role of hunger marketing is not only to raise prices, but also to generate high added value to the brand, so as to establish a high-value image for the brand. And our new energy vehicles are a new means of transportation, although the potential is very huge, the masses also have a certain concept of new energy vehicles, but want to fully accept new energy vehicles still need a process! What we have to do now is give the masses a certain amount of time to adapt to the process! Li Miracle said.
"Then big brother, do you mean you want to raise the price of the Angel Wings car?" Sima Rulong asked.
"No, we won't raise the price, and we also made the price thorough at the press conference, how can we just raise the price! And the profit of each of our cars is earned in half according to the sales price, although you can earn more by raising the price, but don't be too greedy, I think you can earn half of it! Li Miracle said with a smile, full of profiteers!
"Big brother, if you don't raise the price, I don't think the hunger marketing will have any effect!" Although Sima Rulong was born in a big family, he had a lot of contact with things, but after all, he still hadn't come out with some things when he was young!
Li Xiaoqian looked at Li Miracle at this time, her eyes were completely full of admiration, her boss was able to come up with a hunger marketing method is really amazing, Li Xiaoqian has completely understood Li Miracle's intentions at this time!
Li Miracle shook his head and said, "Little brother, you still don't understand what I mean!" Raising the price is not our purpose, and we don't need to raise the price of Angel Wings! Our main purpose is to increase the brand value of our Angel Wings for a period of time! Let consumers recognize our products within a certain period of time! As long as they think of new energy vehicles in the future, the first thing they think of is our angel wings! That's enough! ”
"But big brother, we are the only new energy vehicles facing the market now! I don't think there's any need for hunger marketing! Sima Rulong understood Li Miracle's intentions, but he still felt that it was unnecessary!
"If only it were what you said, we really have no competitors in the field of new energy vehicles, but will there really be no competitors as we expect? Oh, no! It's just that we sprung up too quickly and accidentally, and we caught everyone off guard! Do you think that those powerful automakers really haven't made any achievements in the field of new energy vehicles? I guess it can't be! Little brother, isn't your family also involved in the automotive industry! Do you believe that your family really has no research on new energy vehicles? Li Miracle said.
Sima Rulong scratched his head, "Well, I really don't know much about cars in this family, but after you say this, big brother, I really remember something, the family seems to have begun to develop new energy vehicles ten years ago, if I say that there is no breakthrough in the family, I don't believe it!" Big brother, you're doing the right thing! I support you unconditionally! ”
"Hehe, then thank you little brother for your support! Well, as I said, the world's powerful car manufacturers have already begun the research and development of new energy vehicles, but they have not revealed much important news, and their achievements will not be small, even if they can't reach us, but the gap will not be very large, if we don't appear, I think in five to eight years they will also launch new energy vehicles! And our emergence will greatly accelerate this process, and major automakers will launch their new energy vehicles every year at most! Li Miracle said.
"A year? Will the boss really be as fast as you say? Li Xiaoqian said.
"According to my guess, this should be the case, they should have made breakthroughs in many aspects, and maybe only a little bit of technology is completely mature! And our appearance is equivalent to giving them a way, although they can't get our specific design drawings, but they will still learn something in our car, and it may be successful all at once! It's ready to be produced! Li Miracle said.
"Well, according to your boss, our potential threat is still very big! After all, they are all old car manufacturers, and their brand value far exceeds that of our Angel Wings! As long as they develop new energy vehicles to the market, they will win the recognition of consumers! Li Xiaoqian said.
"That's right, all we have to do now is use this time to increase our brand value! Use hunger marketing to make Tianjun, consumers outside of Kyoto hear, see but can't touch our angel wings! Li Miracle said.
"So boss, what are we going to do? How long does hunger marketing last? Li Xiaoqian asked.
"One month to two months is fine, not too long, not too short! We are going to carry out overwhelming publicity during this time, don't be stingy with money, I want to have advertisements for our Angel Wings car on large TV stations in various provinces and cities! And at this stage, the media in China will also follow along, which can also save a lot of money! Li Miracle said.
"Well, I understand, I don't think I want to bring Director Xiao Ziteng back and let him shoot some advertising videos?" Li Xiaoqian said.
"Well, I'm thinking about this, I'll call him myself later, and I don't know if they're going well over there?" Li Miracle said.
"Okay!" Li Xiaoqian nodded and said.
"Oh, by the way, little brother, let the automobile factory produce cars with all its might, and produce more in the middle and low grades! We can stock up now, and as soon as the hunger marketing program is over, we will sell Angel Wings all over the country, and there will be an explosive increase in sales at that time! Li Miracle said.
"Well, I'll order someone to go down!" Sima Rulong nodded!
"That's good, by the way, you ask the personnel of the R&D department not to be idle, and hurry up to research the next generation of engines and batteries, etc., and I will surprise them when their research has certain results! We want to crush our opponents technologically, and when they launch new energy vehicles, we will launch the second generation! Li Miracle said, his voice full of confidence!