Chapter 364: Businessman, Filmmaker
"There are no thieves in the world", at the beginning of the publicity, it gave people a feeling of coming out after a long time, not because it has a long production cycle, but it is actually under the same company, Yang Yichen's film is too prolific, it only started filming in June and July, and it has already been released with a film, and "Crazy Stone", which was filmed earlier, has created a miracle of small cost, with a box office of more than 90 million to make practitioners in the industry crazy, and there are countless followers, especially similar themes, in just a few months, There are several small-cost systems at once, don't say it at first, although there are no good results, but the investment is also small, with the east wind of "Crazy Stone", it is not a problem to recover the cost and make a small profit, as for word-of-mouth, investors who can choose to follow the trend to make money shamelessly, he will not care about any word-of-mouth, all he cares about is whether investing in a movie can make money.
It can't be said that these people are shameless, it can only be said that today's business model is like this. Real estate makes money, a large number of rich people enter the industry, seventy percent of them will not care about this house ten years and twenty years later, or even three or five years later, more than twenty percent of people want to manage but because of the constraints of real conditions can not manage, building a house is to make money, I never thought about giving the people a home, they do not have any sense of belonging to the real estate industry, this is a tool for me to make money. This is the same as pure film investors, they just take movies as an investment commodity, that's all, talk to them about what film industry loves, we want to create a new world for Chinese films, it's all nonsense, no one cares about this kind of thing, I just need to follow the trend. The opportunity to earn is good, and you can make money with it. What does the whole market have to do with me being scolded by the common people. I make money to eat and drink spicy.
To tell the truth, when "There Are No Thieves in the World" first started to promote, I encountered some brainless black, it was a group of guys who didn't read, didn't read newspapers, didn't understand the situation, didn't have a door, didn't say anything through the brain, just opened their mouths, and they didn't have a cold to the little steel cannon. What big directors also follow the trend, what small steel cannon you don't have to be ashamed of, what industry is finished, even big companies follow suit, and so on.
Is the scolding called a smooth slip, the Internet era? You don't need to be responsible for your words and deeds, especially when this is just started, countless netizens are crazy to vent their dissatisfaction and anger on the Internet, in reality, you have to scold others, and you have to worry about people beating you, but you don't need to do so on the Internet. I'm going to scold you, who calls you that your things are not good enough, who calls you to try to cheat the audience out of money......
Many people feel inexplicable when they see it, many fans of Xiaogang Cannon and Yang Yichen. directly went to the various camps of the Internet to post a paragraph, the content was very simple: "Trolls, you have to scold people first." Let's see who filmed first and then scolded. ”
Almost a little bit of attention to the art world, some attention to these big directors and famous actors. We all know that the annual drama originally formulated by Brother Media this year was "No Thieves in the World", and later there was a cooperative "Kung Fu". As for Yang Yichen's three works, they were all released close to the middle of the year, but the shooting cost of "Crazy Stone" was low, and there were no overly difficult shooting sessions, so it was able to be quickly completed and screened in advance, which was expected by everyone after it became popular.
The same theme will inevitably be affected, whoever goes first, who succeeds first, and the one who comes later will become cannon fodder, which is why the director and cast of "No Thieves in the World" are strong, and the lethality of this kind of influence is not as great as imagined.
There are disadvantages and advantages, being abused, and naturally there is a place to get cheap, that is, Brother Media continued the previous sentence of Yang Yichen, produced by Chen Zai, it must be a high-quality product, and now Brother Media has successively launched good dramas with good reputation and popularity, from the film industry to the TV industry, forming a preconceived subjective impression for the majority of audiences, and I feel that when I see the propaganda LOGO of Brother Media, I will have a kind of confidence in my heart and confidence in what I want to see next.
Brother Group Film and Television LOGO,It is personally designed by several main designers of Y-Y-C,The design is very atmospheric and high-grade,First the computer special effects ice and snow that quickly skimmed,Follow the lens The entire icy and snowy world collapsed,Show the powerful visual sense of computer special effects,At the end of the world,Two machine qì people run forward side by side,Dodge the disaster,The camera advances,The two machine qì people with a mechanical surface,The same is to show the ability of computer special effects,Finally,Two machine qì people jumped,Deformed in the air, Changed into two big black characters - brothers, facing the ice and snow in the collapsed world, standing still, the entire ice and snow world turned into the background of these two words.
When this animation LOGO came out, Da Wang in the United States was also embarrassed, he had to admit a fact, that is, after he left, Yang Yichen's company has made great progress, so many years in the company, there are still some good cronies and subordinates, they have stayed in the company for life, work for ideals, have adapted to the current company model, and have regained the spirit of ownership, but this does not prevent them from contacting Da Wang. Reveal something that is not a secret to the other party.
Da Wang also thought about what it would be like if he didn't leave when he was chatting with his younger brother. If he was important to Yang Yichen and didn't have so much fear of him, what would it be like? After leaving the company, he knew that Yang Yichen was the major shareholder of Teng-Xun, or the major shareholder of the search engine Bai-Du, which has been very popular here, after knowing these two news, you look back at Yang Yichen's expression all along, he doesn't care so much about money, at least he doesn't care so much about money within Brother Media, compared to film and television creation and achievements in this area, the company's internal shares and money, at best, are a guarantee for his own creation, as long as he supports his creation, When he talked to him about share dilution, he categorically would not refuse.
One wrong step and one wrong step, people's hearts are unpredictable, people's hearts are the most difficult to grasp, and the same is true for their own hearts, why so many people crave regret medicine, because they have failed, so they feel that when they choose left and right, if I can do it again, I must not choose the road of failure, but I don't know, another way, will it definitely lead to success?
After a long time, he also looked down, Da Wang knew that he felt that Xiao Gangcang's original choice was correct, and the limit of what he could do was to give him as much support and funds as possible, and at a certain script level, he still had to consider market demand, in the final analysis, his identity as a businessman was more than his identity as a filmmaker, but it was different for Yang Yichen, he could take out more than 100 million for charity, and he could take out more than 100 million to shoot a movie, in his world, if the director of Xiaogang Cannon could really come up with a script that made him happy, Even if the subject matter of the script may not be suitable for the current market demand and loses money, he will definitely invest, which is the most essential difference between the two.
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Zhou Xingchi rarely attends a public event, some private activities sometimes have to attend for the sake of face, he also stays in the corner as much as possible, after giving the owner enough face, he will leave quietly after staying for a while, a taciturn person in the eyes of others, he is invited to some drinking parties and other places, he is very clear about his positioning, what people may need is that you walk in and be photographed by the media, it can be regarded as a flower sedan chair that everyone carries, the big director Zhou Xingchi attended the XX charity dinner, To attend such and such an event, you only need to stop for about half an hour, in fact, you have no need to save zài.
The publicity of "No Thieves in the World", he will definitely attend, he has to come to many relationships, even if it is just a simple small steel cannon to play a cameo role in his play, he has to return this favor, when you arrive at your home field, don't you come to cheer? Not to mention that there is no time, it is two or three hours before and after, plus a dinner at most.
This time, Yang Yichen's face is much bigger than that of Xiaogang Cannon, he came to Xiangjiang twice, each time it was bloody, and the treasure island was even more bloody, and the smell of blood drifted across the sea to Xiangjiang, in this case, but all the guests in the circle who have something to do with this film, who will not cheer? If you come, no one will remember you, but if you don't, you will be remembered.
"Dear" has achieved proud results, the first week is 140 million, the second week is not over, there are already 40 million, it seems that breaking through 200 million will not be a problem, which also makes those big directors and many big names join this year, and shrink their heads in shame, although "Dear" is not a small-budget film, but as a film defined as an art film, its total investment is not high, with Yang Yichen's lavish spending, it is only more than 10 million, But if you insist on counting the money spent by the help organizations he donated, that is, the box office of less than 200 million is currently less than 200 million, which is not so eye-catching, and it is not profitable as a whole, many people in the industry have been talking about this matter, trying to use this method to erase "Dear", the box office results achieved by such a semi-literary film, if everyone can come up with such results, then let the investment of 70 or 80 million barely have a box office of more than 100 million, and the movie that has to rely on the surrounding money is embarrassing.
At the first round of publicity, all the media reporters and insiders who saw Yang Yichen would first congratulate him and give him a thumbs up for Tian Wenjun played by him, not because he challenged his age and challenged his father's identity, but he proved one thing with himself - as long as you work hard, the role may not be able to play the helplessness, but nine out of nine, it will open the door for you, it depends on whether you are willing to spend time filming a few dramas on weekdays to ponder such a role. (To be continued......)