"Daniel. Sandler appeared at the 9th Shanghai International Film Festival last night, drawing a large number of Chinese fans to scream and welcome. Daniel. Sandler, one of the few Hollywood actors with a high profile in China, is visiting China for the first time, and before attending the festival's opening ceremony, he also visited the Rongcheng Giant Panda Breeding Research Center to hold a signing ceremony for the partnership between the charity foundation and the Giant Panda Base, which he chairs. ”

-- Oriental Morning Post.

Guangming Daily, a national newspaper with a more mouthpiece interest, focused on the meaning behind Daniel's visit.

"Daniel. Sandler attended the opening ceremony of the 9th Shanghai International Film Festival yesterday. Deneuve, Liam. Nissen and other international superstars participated in the grand event for the Shanghai International Film Festival. With the expansion of China's film box office market year by year, the world, especially Hollywood film companies and film actors, have begun to communicate more with China. Last year Tom. Cruise's "Mission Impossible 3" was also filmed in Shanghai. Subsequently, a group of Chinese filmmakers such as Zhang Ziyi, Gong Li, and Li Lianjie also participated in more influential works in Hollywood. Daniel. Sandler's high-profile visit to China is arguably the latest manifestation of this trend.

It is reported that Daniel, who has the identity of the owner of the film company. During his visit, Sandler also met with relevant leaders of the State Administration of Radio, Film and Television, as well as state-owned film companies such as China Film and China Film that have the right to introduce foreign films. Its intention to advance China's development strategy is clear. We need to be soberly aware that there is still a big gap between China's film industry and Hollywood, and how to protect our country's national film industry while communicating and developing with Hollywood can be said to be an important topic. Opening up cannot be opened up at once, and development cannot be blind.

……”

A thousand-word editorial in the Guangming Daily. The main content is to learn from development, but we must be full of vigilance, call on the domestic industry to seize the development opportunity, continue to struggle, and finally call for national pride, saying that the Chinese with 1.3 billion viewers will surely create the largest box office market.

Conservative in relation to the tendency of print media. The internet media is a bit more open, especially the NEW wave with whom Daniel seems to have a good relationship - of course, Shirley. The meeting between Sandberg and the top management of NEW Lang did not appear in the newspapers, and the meeting between Daniel and the leaders of the Ministry of Industry and Information Technology was not so eye-catching, especially when there was the Minister of Health and the Vice Prime Minister in the past, and then the State Administration of Radio, Film and Television, and the meeting with a deputy minister of the Ministry of Industry and Information Technology was quite low-key, but the effect was not bad.

Arguably. The goodwill of the social network owned by Plutos Investment Company to China has been received by the Chinese government. This is not in vain Daniel has been criticized in the United States, and if the so-called pro-China faction cannot be treated accordingly in China, it is not a human being inside and outside. Moreover, an important point is that China's tolerance for foreign investment in the Internet field is relatively high, whether it is T-Xun, A-Li or Qiandu. There is a large proportion of foreign investment.

So, when Daniel arrived in Shanghai to start his own festival operation. The Plutos investment team led by Raymond, as well as Shirley. Executives at Sandberg and other subsidiaries have already begun their own schedules. Raymond meets with the CEO of T-News, the founder of A-Li, and the boss of Qiandu, as well as Hua Wei, a Chinese member that Daniel hopes to pull into the Open Handset Alliance.

All these actions are hidden underwater, and no one knows about them. At present, most of the attention of the Chinese and world media is focused on Daniel, who is participating in the Shanghai International Film Festival. Even a handful of professional publications took note of the visiting team he brought. It is also lacking in popularity because of its lack of influence.

……

Daniel's first event at the Shanghai International Film Festival was the Silver Star Forum, where the organizers invited Li Yu, Feng Xiaogang and Daniel - the most representative three, Feng Xiaogang is the signature of domestic commercial films, director Zhang is immersed in Chinese-style blockbusters, and Cheng Kaige wanders around in "Wu Ji". Feng Xiaogang's "keeping to himself" has earned him a reputation as China's No. 1 commercial film director. As the most well-known and powerful Chinese director in the world, and the only Chinese director who has broken through the world in Hollywood, he must be indispensable if you want to talk about Chinese movies and Hollywood today. As for Daniel, even Hollywood is learning from his success story, and Chinese filmmakers can't ask for it when they hear the holy sound.

In addition to them, Luo Yi, general manager of CAA China, Wang Zhonglei, president of Huayi Brothers Film Investment Co., Ltd., and American producer Chris Brown. Li and the famous film critic Zhou Liming and others also attended.

The host is Hua Dan Jin Wei of China Movie Channel.

In front of an audience of nearly 1,000 people, the conversation began after introducing the biggest names in the film on stage.

Feng Xiaogang's speech may represent the opinion of most Chinese directors.

"I made a film in the early years, but after watching it, foreigners couldn't understand it. Li Yu also makes films, and they are much more esoteric than mine, but foreigners are also scrambling to say that they can understand it. So what are these reasons? I think the main reason is that our films are not in a strong position, and one of the reasons why Li Yan's movies can be affirmed must be because he is in a strong position and has the right to speak. We have to admit that Chinese cinema is not strong enough for others to scramble to understand it, and because of this, foreigners can easily deal with you with incomprehension. ”

Blaming the frustration of Chinese-language films on the weakness of the film industry as a whole, Li Huan disagreed, despite his fantasy about Li Huan.

He believes that the success of "Brokeback Mountain" is not because his same-sex theme has a large enough audience, but because the love expressed in this story is shared by all people, different countries, and different nationalities, so everyone can understand it. The most important thing for Chinese cinema is not to strive to be recognized by the Oscars, but to discover the characteristics of all mankind and learn how to express it.

Chris. Lee agreed with Lee, but after his speech, he mentioned Daniel half-jokingly, half-seriously.

"Daniel's name is almost synonymous with legend in Hollywood, his sensitivity to the market, his audience, his talent in acting and his acting skills. They are all the top in Hollywood, and in the United States, one of his speeches is often priced at millions of dollars, which is far more expensive than the former president. So, today I think it's important to let Daniel say a little bit more, and everyone will feel like they're making a lot of money. ”

Regardless of whether or not Daniel's order of speech is followed. Jwell must have let Daniel speak.

"For a country like China, it is difficult to grasp the market and the audience. Because it is too big, and it is too complex, it has a long civilization, and there are many nationalities, which is not the same as the United States. Therefore, for Chinese films, I agree with director Li Yan's opinion, and half disagree. Agreed. In terms of technology and management, Hollywood is indeed a little ahead of China, and there are some that are worth learning and learning from Chinese films...... Why does the other half disagree, I think Chinese filmmakers should first consider the expression of the Chinese before considering how to explore expressions for all mankind. It's the same in the United States, where Hollywood initially relied on the North American market as well, and then naturally advanced globally. This is especially true in China, where there are 1.3 billion people. That's a daunting number, four times more than in the United States. So why is China's annual movie box office far inferior to that of the United States? On the one hand, of course, there is a gap in spending power. On the other hand, I know that there is not enough exploration of the market, not enough movies that make the audience want to go to the cinema - the United States is oversupplied and incentivized by competition. Competition in China is also fierce, but demand is actually outstripping supply, and Chinese audiences want to see more good works. It's not that there are too many choices, it's that there are too few choices. There is a contradiction between supply and demand here, and I think this point needs to be pondered by Chinese film practitioners. ”

In addition to this, Daniel did not shy away from expressing DD Pictures' China strategy.

"We will also have a variety of ways to fully enter the Chinese market. On the one hand, of course, we are trying to bring our films produced in North America into the Chinese market in a channel that is in line with China's policy, and the second is to enter the field of Sino-US co-productions, and work with excellent Chinese film production companies, we will provide better management, better technology, and Chinese companies will provide local ideas and stories to create good works together. Thirdly, we will also set up a joint venture company, the partner of which is not yet determined, and we will also develop Chinese films independently in the name of this company. Fourth, DD Pictures will also cooperate more with major companies to promote Chinese films in other markets around the world. It should be emphasized that the United States is indeed the largest box office market, but it is not the only one, and the development of Chinese films in the Chinese cultural circle has more potential at this stage, such as East Asia and Southeast Asia. In addition, there is also a demand for Chinese-language films in Europe and Africa, and we will use DD Pictures' global distribution system to work with Chinese companies.

In essence, we will not rule out the possibility of any way of cooperation, as long as it is reasonable, as long as it is a win-win situation, we are willing to accept, willing to try, willing to promote. DD Pictures wants to be a 'century-old store' (Chinese) in China, not a 'one-shot deal' (Chinese). ”

Daniel showed two Chinese words at the end, which made the audience laugh.

But admittedly, these two words are very precise.

In Daniel's presence, the discussion was much more peaceful, and it was only after he left China on the 21st that the discussion about this passage came to a fever pitch - different opinions were very extreme.

Feng Xiaogang submitted a book to "Southern Metropolis Weekly", refuting Daniel's statement, just like his words, very polite, "What he means is that Chinese filmmakers can just eat at home, and you don't have much hope outside, or Southeast Asia, Southeast Asia has only a large market, and a piece is not as good as a state in the United States." He also dug a pit for his domestic counterparts by the way, and now many people on the Internet are praising his stinky feet, thinking that no one has seen what domestic filmmakers have made, not that the audience does not support it, but that it can't be supported, the movie is too bad, it's not worth spending money to watch, this is what Daniel meant, he said that he wants to enter the Chinese market, I'll see, how does he let the audience spend money to watch his good movies. ”

Zhang Qiang, the general manager of Forbidden City Pictures, has a different opinion, even though they have just successfully collaborated on "No Thieves in the World".

The two of them just represent the private film industry and state-owned film companies, and it can only be said that Daniel's entry point is very precise, which is also the reason why DD Pictures and China Film's Forbidden City Pictures jointly established DD China Pictures Co., Ltd. in mid-December, after half a year of contact, and successfully entered the Chinese market. DD China was chosen as the name of the new company, mainly to capitalize on its reputation in the international market.

DD Pictures invested 80 million US dollars, and Forbidden City Pictures invested 100 million yuan, plus some fixed assets and personnel, and the two sides distributed shares in a ratio of 51 to 49, Forbidden City Pictures Holding Company, but DD Pictures was responsible for daily operations.

This cooperation at the end of 2006 was also the first landmark event for Daniel's company to enter China in a big way. (To be continued.) )