Chapter 11 Dealing with Competition

In May, Su Kee's business was still booming, and the profit was similar to that in April.

Su Yuanyang was really happy in his heart, and he was happy all day long. Su Ji was really surprised, from the joke at the beginning, to being moved by the conditions for his children to study in the better schools in the town, he never thought that this small restaurant could bring such a rich return to their family. Although it is a small amount compared to the farm, in the two months since Su Ji opened, the profit every month is equal to the money that ordinary people can earn by going out to work for a year.

However, now Su Ji is doing a business in the independent market, and there may even be only one in the whole town, and others see that Su Ji's business is good, and there will definitely be a lot of followers later, so it is inevitable to lose some customers, and then the profits may not be as considerable as they are now.

With such thoughts, Su Yuanyang and Li Wanzhen studied to put more effort into the taste of food, and strive to imitate its shape on the basis of deliciousness, but not its taste. It is easy to see what seasoning is used when things are put out for sale, but the exact amount of seasoning, what seasoning is used at what time, and the baking steps are all things that Li Wanzhen has explored step by step, and others can't imitate them.

But Su Yuanyang felt that this was not enough, and spent all day thinking about whether there were other measures to retain stable customers.

Su Yan referred to the practice of issuing point cards to customers that was very popular in merchants in her previous life, and gave Su Yuanyang an idea: let the store make some paper cards, on which in addition to the name and address of the cardholder for filling in the basic information, fifty squares were also printed. The cards are available in three colors: light blue, azure and gold. Light blue cards are distributed to customers who come to the store for the first time, and every ten yuan spent will be printed with a customized seal engraved with the word "Su Ji" flower to print a flower into the square, and you can get a charcoal-grilled oyster when you collect ten stamps, and replace it with an azure card after the full print. In addition to giving oysters for 10 stamps per episode like the light blue card, the Azure Card also enjoys a 10% discount on each purchase. And so on, after the blue card is full of prints, it will be replaced with a gold card, and ten prints will be given to oysters, and each consumption will be discounted by 20%!

Su Yan deliberately said it a little messily, but that's what it meant when she sorted it out. Li Wanzhen heard that she couldn't find the north in the fog, but Su Yunyang suddenly understood.

He looked at his talkative daughter, who was less than five years old! He has always considered himself the most flexible person in the whole village, and now he finally has a feeling of "the back waves of the Yangtze River push the front waves, and the front waves crash on the beach".

The next day, Su Yuanyang's father and daughter went to the city to find a shop that printed cards, provided the picture of the painting, and selected the best quality paper to choose the color they wanted...... You can come and pick it up in three days.

Turning around to engrave the seal, the two characters of Su Ji are the flower characters that evolved on the basis of the small Kai written by Su Yan, which is very distinctive. The seal material is the kind that will return the ink, and there is no need for ink, which is very convenient to use. This can't be taken right away. Su Yuanyang thought that this chapter would be used with the card anyway, so he simply made an appointment to come back in three days.

The introduction of the loyalty card was an immediate hit. Many of Suji's customers are regular customers, and the emergence of the point card has deepened their sense of identity on the one hand, and continued their enthusiasm for consumption on the other hand.

By the end of June, a store with a similar decoration style and business variety to Su Ji was opened on the side of Zizhu Street. The pricing is a little lower than that of Su Ji, for example, Su Ji's clams are 1 yuan for 5, and that one is 1 yuan for 6, and Su Ji's red cockles are 1 yuan for 3, and that one is 1 yuan for 4, which is clearly for Su Ji.

When the store opened, there was a lot of movement, a lot of firecrackers, gongs and drums and lion dances, and in the first two days, there were indeed many original Su Kee customers who were attracted to the past, on the one hand, for the price, and on the other hand, they also wanted to try the taste of another one.

Su Yuanyang was still a little anxious when she saw this situation, Su Yan reassured him and said that people are always greedy for freshness, and after the excitement, they will distinguish the advantages and disadvantages after there is a comparison, and she is very confident in Su Ma's craftsmanship, so he should also have confidence. And Su Kee also has a unique secret technique of charcoal-grilled oysters! There is no hurry.

Chen Xue was curious, so she found a chance to go to that store and try it. Speaking of Chen Xue is really enthusiastic, some time ago, when Su Yuanyang was busy with the affairs of the farm and didn't have time to come to the store, she would come over every day to help her when she saw that the store was busy, and for a few days, she simply closed her stationery store and came to Su Ji to help. Later, Li Wanzhen and Su Yuanyang discussed and gave Chen Xue a red envelope of 300 yuan. She accepted it without refusing, and then became more concerned about the affairs of the Su family. No, she shook her head after coming back from spying on the information, saying that the taste of the store was more than a star and a half worse than Su Ji, I don't know what's going on, I always feel that it is not as delicious as Su Ji, and although that one is a little more than Su Ji in terms of quantity, it is smaller than Su Ji in terms of quality, and the so-called discount is just a gimmick.

Su Yuanyang was a little relieved when he heard this.

The situation is indeed as Chen Xue said, their Haicheng marine resources are abundant, Haicheng people are originally confused about seafood, not to mention that the shellfish in that store are thinner than Su Ji's, and the taste is not satisfactory, the diners are not very satisfied, the most important thing is that Su Ji's signature grilled oysters can't be eaten over there! Moreover, Su Ji also launched a series of discounts for the point card, which is the real benefit. So a few days later, the guests came back to their ......

Although he has experienced such a toss, as soon as it is settled at the end of the month, Su Ji's profit this month has not been affected much, and it is five or six hundred yuan less than last month.

After reading the neat and clear report made by Su Yan on this day, Su Yuanyang was interested in choosing furniture again.

The next day, on Su Ji's routine rest day, Su Yuanyang took Su Yan to the city.

Su Yan usually had to go to the bank to deposit her salary first, and now she already had 3,000 yuan in her account, and Su Yan felt happier than she looked at the 30,000 yuan in the passbook in her previous life.

Su Yuanyang felt funny when he saw his daughter looking like a money obsession, he didn't know who she was with, and he and Li Wanzhen didn't treat money like this!

The new house is planned for a three-bedroom and two-hall layout on each floor, and the first floor will be used to place sundries, and then their whole family will live on the second floor, and Su Yan and Su Kai will arrange their own independent rooms. The wall of Su Kai's room has been determined to be painted with light blue wall paint, and Su Yan's room Su Yuanyang originally planned to paint pink, but Su Yan strongly requested to change it to light green.

Su Yuanyang had already decided to use all logs for furniture, and he felt that those synthetic boards were too weak and easy to deform, and they were not durable at all.

This coincides with Su Yan. Su Yan was worried that her father would choose those board furniture that looked beautiful and cheap on the surface, with any fancy and texture, afraid that the formaldehyde would exceed the standard, and was thinking about what rhetoric to use to persuade him, but now she was completely relieved after listening to Su's father's plan.

Su Yan didn't know much about log furniture, so under Su Yuanyang's guidance, she chose a lighter color wood to create a series of simple six-piece sets: beds, bedside tables, desks, chairs, bookcases and wardrobes are all ready. Su Kai's room also brought him a set.

The other furniture was chosen by Su Yuanyang, and in Su Yan's opinion, her father's vision is very good!

Out of the door of the furniture store, it was already close, and Su Yuanyang hurriedly took Su Yan, who was almost hungry, to eat.

After eating, Su Yan went to the book shopping center, bought a few picture books, children's books and building block toys for Su Kai, Su Yuanyang bought them some snacks, and then went home.