72_72291 Every year, the summer file in North America has always been the focus of everyone's attention, and the box office war will always make people extremely excited, and this year is no exception, the wonderful box office war began in late May, roaring all the way to July, from the "Tornado" 41 million opening weekend box office, to the "Mission Impossible" 57 million dollars of stunning opening weekend box office, this year's summer box office war kicked off with incredible noise.

In particular, the strong attack of "Mission Impossible" broke the box office of $57 million in the opening weekend, breaking the box office of $52 million set by "Batman Forever" in the opening weekend last year, and the box office of "Mission Impossible" in the first five days of the box office of $74 million, almost breaking the box office record of 79 million set by "Jurassic Park" in the first five days.

Tom Cruise has announced his return with an indisputably strong performance, back in the front of top actors, and quite a few have already proposed that Tom is fully qualified to be in the club of twenty million and become the third member.

Some people think that "Mission Impossible" is the peak of this year's summer file, while others think that "Independence Day" is expected to break many records and surpass "Mission Impossible" to create a new peak. Now, in just a week, the icy and objective numbers prove who is the wise prophet.

With a box office of $80 million on the opening weekend and $116 million on the first four days, "Independence Day" effortlessly broke the records held by "Batman Forever", "Mission Impossible" and "Jurassic Park", and what is even more terrifying is that "Independence Day" raised the level of the entire record by more than one notch, setting a super high standard, and even many media exclaimed, "This is a record that cannot be surpassed!" ”

Such a stunning performance, and even a rare scene of 10,000 empty alleys in the past 20 years, has pushed the attention of "Independence Day" to an incredible new high, but even so, it is still not as frenzied as the whole of the United States in the past week, from television to radio, from newspapers to magazines, from cafes to street shops, almost everyone is talking about "Independence Day", more people pay attention to the powerful impact of this work on the entire film industry than personal preferences.

From a sold-out alley to a scar-out, Independence Day's strong commercial performance is changing the traditional notion of the box office across Hollywood, giving people reason to expect more from the next week of Independence Day.

For a commercial film, a box office drop of less than 50 percent the next week can be celebrated, and if it can be less than 40 percent, it is a hearty victory. On this number, "Batman Forever" fell by 45 percent the next week, "Mission Impossible" fell by 53 percent the next week, and "Terminator 2" dropped by 36 percent.

As a negative textbook, "Future Water World" only grossed $21 million in its opening weekend, and plummeted by 40% the following week, with a very bleak ending.

The most amazing is "Jurassic Park" and "True Lies", the former fell by 20 percentage points in the second week and handed over the answer sheet against the sky; The latter also made everyone fall through the glasses with a drop of 20 percent, but the box office of the premiere of "True Lies" was only 25 million, and the level naturally cannot be compared with "Jurassic Park".

After a side-by-side comparison, people have predicted that the decline of "Independence Day" in the second week can reach 55 percent, which can be called a "great victory" -- in other words, it is the same level as "Mission Impossible"; after all, considering the box office of $80 million in the first weekend of "Independence Day," even if the drop is handed over by 55 percent, there will be $36 million in the next week, which can already be called a terrifying amount.

However, the scarcity of tickets for the second week still made the box office of the second week of "Independence Day" full of suspense. In the second week of July, "Independence Day" remains the only focus, and this week two new films, "Little Detective Harriet." the。 spy)" and "life and death pride (der. fire)" are considered cannon fodder.

Even if the latter co-stars Denzel Washington and Meg Ryan, no one thinks that this production can shake the absolute strength of "Independence Day". It is worth mentioning that Matt Damon also stars in "Life and Death" - the important cast of this work is from an international innovation management agency.

This is also proven by the facts - the prediction of cannon fodder.

"Life and Death Pride" was released in 2,000 theaters, but only handed over 10 million US dollars at the weekend box office, so that the film's 50 million investment was doomed to be wasted, and interestingly, this is a work released by Twentieth Century Fox, a work produced by an independent producer, and many people also joked that Twentieth Century Fox is not bad for money and does not care about this little distribution fee.

And "Little Detective Harriet" is even more miserable, with a box office of six million dollars barely making it into the top 10, which shows how tightly the newly released films are squeezed by "Independence Day". However, this work only invested 12 million, and such a number of premieres is still barely acceptable.

In the face of weak competitors, the market appeal of "Independence Day" reached its peak, and finally "Independence Day" handed over a 23% box office drop when all audiences were enthusiastic, and the entire North American film market could hear a stunned exclamation.

Twenty-three percent, just twenty-three percent!

What does this box office drop mean? It means that the media review and theater scores have spread the excellent reputation of "Independence Day" widely, attracting a surging crowd into the cinema; This means that the hard-to-find scene is not only in San Francisco, but also in other cities in North America, and the first week of empty alleys has once again continued; This means that the views of the high-investment, high-cost supporters have been further supported by the North American film market, bursting out with unprecedented super vitality...... It also means that the second week of "Independence Day" is actually on the same level as "Jurassic Park" and "True Lies"!

There is nothing wrong with this in itself, but the problem is that "Jurassic Park" has a box office of 47 million at the opening box office, while "True Lies" has a 25 million box office debut, and their 20 percent drop is already an incredible number.

But what about the premiere box office of "Independence Day"? 80 million US dollars, a full 80 million US dollars, and "Jurassic Park" and "True Lies" are not on the same level at all, and the decline caused by the inconsistent base is naturally impossible to compare, but in the end, "Independence Day" handed over almost the same decline as "Jurassic Park" and "True Lies", which is far greater than the box office miracle created by the first week of the release of "Independence Day".

Because the next week's box office decline is a direct and powerful proof of one thing: a commercial film that is good enough, with excellent basic story structure and excellent visual effects, is incomparably attractive to the entire North American film market.

As many media have said, the story of "Independence Day" is very simple, not complicated, and the portrayal of the characters is very limited, but its control of the rhythm, the use of special effects, and the foreshadowing of the story are very good, which creates an audio-visual feast.

Strictly speaking, "Independence Day" is different from movies such as "Jurassic Park", "True Lies", and "Future Water World", it is more like a commercial version of "Life and Death" - on top of a basic story framework, injecting thrilling souls into the movie, except that "Life and Death" takes a retro and pure way, while "Independence Day" takes an advanced and trendy approach, but the two have the same goal, and the adrenaline effect of the final stimulation is the same.

"Speed of Life and Death" created a myth of small and big in the summer of that year, and "Independence Day" proved that "high investment and high return" is not an empty word, and the box office gap caused by the difference in cost is clearly reflected in these two films.

Of course, this is a partial generalization, and the excellence of the box office is never caused by a single factor. What's more, the "speed of life and death" was originally exchanged for 28 million in exchange for 239 million dollars, and it is still unknown how much return the investment of 100 million dollars on "Independence Day" will be exchanged.

But it is undeniable that the "Independence Day" fell by 23% in the second week of its release, shockingly shaking the entire North American film market, and making the balance of the long-standing debate in Hollywood begin to slowly tilt.

With $53.6 million, "Independence Day" handed over the next weekend box office with a drop of 23 percent, and what is even more incredible is that relying on the excellent performance of the midweek days, the cumulative box office of "Independence Day" has entered the threshold of 200 million in two weeks, becoming the fastest work in North America to break through $200 million, and bringing its cumulative box office to $224 million!

In the midst of an uproar, Twentieth Century Fox confidently announced: "Independence Day" has officially entered the stage of profitability!

This is a summer box office war that constantly refreshes the three views, "Independence Day" has created a world of its own with unstoppable momentum, and has left its own mark in the long history of North American films with a proud attitude, from the premiere box office in the first week, to the box office decline that swept thousands of troops in the second week, "Independence Day" only took two weeks to convert its investment cost of $100 million into profits, such a strong table, so that a group of competitors can only look at Twentieth Century Fox in great amazement, Full of heartbeat and excitement, but unable to vent, can only swallow this sullen breath.

This fire is burning in the North American continent, but not only here, but the European continent across the Atlantic Ocean has also felt the frenzy from the other side of the ocean at this time, and the powerful momentum of "Independence Day" has begun to shake Europa!