Catering companies, in the case of having equal competitors, if there is no suitable reason, rashly raise prices, the result can only be boycotted by customers.

Unless, in the same region, all competitors, almost at the same time, carry out price increases, in order to get the recognition of customers.

However, there are other situations where the price can also be subjectively increased, such as updating and improving the quality of the product, or the dining environment has been greatly improved, or the service quality has been greatly optimized.

Pei Yongyuan heard An Liang's proposal, was silent for a moment, and then asked, "What can you do?" Pei Yongyuan asked, which meant that Pei Yongyuan was interested.

An Liang smiled and said, "Brother Yongyuan, let's go eat seafood hot pot first!" I also invited guests today, anyway, Sister Yaling is a treat, don't eat for nothing, hahaha! An Liang laughed.

Pei Yongyuan showed a helpless look, of course he knew that An Liang was just joking, with An Liang's net worth, there was no need to rub food or anything.

Fog City hot pot restaurant, the corner of the hall.

Xiang Yaling and the five girls of the Fx group were chatting, and when Pei Yongyuan and An Liang walked in, she smiled and said, "An Liang is here, let's get ready to go!" ”

Xiao Jing also looked at the location of the door, found An Liang, and when An Liang came over, she took the initiative to wave An Liang to sit next to her.

However, An Liang shook his head and refused, pointed at Pei Yongyuan, and said that he wanted to sit with Pei Yongyuan. An Liang's decision made Xiao Jingjing purse her lips. However, when the waiter brought up plates of fresh meat ingredients and a variety of dishes, Xiao Crystal's attention was immediately diverted.

An Liang and Pei Yongyuan sat together, Pei Yongyuan's right was Xiang Yaling, and An Liang's left was Park Shanlian. That is, Luna, and the little crystal is on the left side of Luna.

Pei Yongyuan picked up a thin slice of Korean beef, put it in the boiling seafood soup pot, dipped it in some sesame oil after blanching, and then fed it into his mouth to taste.

Originally, Pei Yongyuan thought that the bottom of the seafood pot this time was prepared by An Liang. It has a very special taste, and the things that An Liang discussed about the price increase are also related to the secret recipe of An Liang's hot pot soup base.

But the familiar taste of Korean beef flakes came from his taste buds, which made Pei Yongyuan understand that the bottom of the seafood pot was prepared by Hong Fei, not An Liang.

Since it is not the reason for the pot bottom recipe, what is the situation that can increase the price? Pei Yongyuan thought about the specific situation in his heart.

Everyone ate for about twenty minutes, and Hong Fei, the chief chef of the Wucheng hot pot restaurant. Walking over with two stainless steel basins, he first greeted An Liang, "An Liang, the peanuts are cooked!" ”

"How's it taste?" An Liang asked casually.

Lao Hong's face was slightly red and said, "Very good!" To be honest, I've been a chef for so many years, and I've never eaten peanuts so delicious. ”

"Haha!" An Liang laughed twice, "Come on, come on." Let's try peanuts. This is our Star.Coffee, which used to be in the network. A product exclusively for the summer country. ”

Lao Hong put down the two stainless steel basins, and at the end he didn't forget to grab a handful of peanuts, he followed Xiang Yaling to start a business at the beginning, he belonged to the senior veteran, and naturally he was a little more casual.

Pei Yongyuan was very interested in grabbing a handful of boiled peanuts and placing them on the table in front of him. Then peeled it off. Xiang Yaling also learned from Pei Yongyuan and began to peel peanuts.

Of the five girls in the FX group, only Song Qian and Xiao Jing were interested in taking a peanut and peeling it, and the other three girls. I prefer seafood hot pot.

Pei Yongyuan peeled off the shell, the peanut particles in the peanut shell were full, and the smell of fragrant fragrance kept burrowing into his nose, and he put the peanuts in his mouth and chewed.

Because of studying in Wucheng, Pei Yongyuan has eaten boiled peanuts too many times, but this time the boiled peanuts are definitely the best.

Peanuts are very powdery, and with just a light bite, the peanut particles turn into powder. In addition, in the simple saltiness, there is also a faint sweetness, which is the taste of the peanuts themselves.

Pei Yongyuan didn't speak, and continued to peel peanuts, Xiang Yaling, Xiao Jing, and Song Qian did the same, they gave up eating seafood hot pot, but kept peeling peanuts.

The other three girls in the FX group, finally found out the strangeness of Xiao Crystal and the captain, they also began to peel peanuts, after tasting the first peanut, the three girls almost all had a bright feeling, and they switched their attention to boiled peanuts in salt water.

After Pei Yongyuan finished eating the peanuts in front of him, he finally stopped and looked at An Liang, "This is what you said, the way to increase the price?" ”

An Liang nodded.

"Not enough!" Pei Yongyuan shook his head slightly, "Only boiling peanuts in salt water can't raise the overall price." To the greatest extent, boiled peanuts in salt water can only be sold separately at a high price. ”

"What if you raise the flavor of the hot pot soup base a little bit? Perhaps, you can also add some vegetables, vegetables that taste very good. Brother Yongyuan, I used to open a high-end private hot pot in Fog City. An Liang said with a smile.

"Oh?" Pei Yongyuan asked with interest, "You kid, what do you think?" ”

"Because of the planting greenhouses in Am Temple Cave, it cannot be fully used to grow jade series watermelons. Therefore, I will plan to use some of the land to grow vegetables, including peppers for hot pot. Brother Yongyuan, you should have heard of 'clear oil hot pot', right? Although it was an inquiry, An Liang said affirmatively.

Pei Yongyuan nodded slightly, "I've heard of it!" ”

Qingyou hot pot is a hot pot invented by Wucheng, which is different from the traditional hot pot, and the chili peppers and peppercorns used in Qingyou hot pot are all fresh, and they are green fresh chili peppers and green peppercorns, rather than dried chili peppers and dried peppercorns like traditional hot pot.

The clear oil hot pot made of fresh green peppers and green peppercorns does not have that kind of red and hot spicy feeling in terms of vision. Anecdotally, this is a change to meet consumers in non-foggy areas.

Clear oil hot pot and traditional hot pot have their own characteristics in terms of taste. Overall, though, the difference isn't too big.

"Brother Yongyuan, I plan to cultivate some chili peppers for clear oil hot pot in Yansi Cave, and then provide them exclusively for your use. Once you use the special chili peppers, the clear oil hot pot you make will improve the taste by a bit. In this way, the overall price increase, isn't it a problem? An Liang said with a smile.

Pei Yongyuan looked at An Liang with a frown, hesitated slightly, and then lowered his voice and said, "An Liang, are you going to do something illegal?" Let me remind you first, I will definitely not help you with illegal things. Even if Yaling was on your side, I wouldn't do anything like that, understand? ”

An Liang had a helpless expression on his face, "Brother Yongyuan, what are you thinking?" I have no intention of breaking the law, and I am a good law-abiding citizen. I'm just thanking you! ”

Pei Yongyuan still frowned and said, "It's not easy to cultivate that kind of special chili pepper, right?" ”

"Of course!" An Liang nodded affirmatively, and then An Liang continued, "Brother Yongyuan, where did you want to go?" Do you think I'm going to provide you with free chili peppers for clear oil hot pot? Although I am very grateful to you, I can only say, Brother Yongyuan, don't think too much, really! Of course, there is a fee, and the price is certainly not cheap. You know, our Star.Coffee products are never cheap. ”

In the face of An Liang's words, Pei Yongyuan not only did not get angry, but breathed a sigh of relief in his heart, if An Liang really gave it away for free, Pei Yongyuan not only did not dare to accept it, but would gradually alienate An Liang.

"What price are you going to get?" Pei Yongyuan asked with a smile.

An Liang thought for a moment and did not answer the price question, "Not sure for the time being." The specific price also needs to be calculated after the finished product comes out. In addition, you also need to send the special chili pepper for the clear oil hot pot, you make a pot sample, we taste it together, determine the taste of the clear oil hot pot, and then discuss the price, how about it? ”

"Good!" Pei Yongyuan laughed, "What about peanuts?" The peanuts have been finished and we have tasted them, and I think the taste of the peanuts is very good, and I agree with Lao Hong, I have never eaten such delicious boiled peanuts in salt water. ”

"So, would you like to come here alone to eat these salted boiled peanuts? Even if the prices here are a little higher than in other similar places? Let's calculate according to the 20% increase in the price of the dish! An Liang asked rhetorically.

Pei Yongyuan thought about it, "Under normal circumstances, the consumption in our store is basically about 200,000 for four people. If it goes up by 20 percent, that's 40,000 yuan more. If the price of boiled peanuts in salt water is not too outrageous, I think it is acceptable. But I don't come here very often, and when I don't particularly want to eat boiled peanuts in salted water, I prefer to choose a similar, cheaper hot pot restaurant. ”

The average consumption of Wucheng hot pot restaurants, converted to Xia Guoyuan, is almost 1,000 yuan, and this kind of consumption is not an expensive price in the hot pot restaurants in the Jiangnan area.

If it is increased by 20 percent, that is, by 200 yuan, it is indeed a bit of a hindrance to consumers. After all, it's just the salted peanuts, not the improvement of the hot pot itself.

"Alright! It seems that it is still necessary to cultivate chili peppers for clear oil hot pot. An Liang sighed, "This matter, there have been results recently, cultivating peppers does not require a soilless planting plan, I will go over tomorrow to try it." As for the price, whether it is chili peppers or peanuts, we will discuss it later. ”

"Hmm." Pei Yongyuan said with a little expectation, "You say this, I have some expectations, if the clear oil hot pot experiment is successful, it can also be regarded as a special product of our Wucheng hot pot restaurant. Nam-gu, no, in the entire Gangnam area, I haven't found a store that runs a clean oil hot pot! ”

"Haha, Brother Yongyuan, then let's wait and see!" An Liang said confidently.

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Human beings do not know their own hearts. Give Brother Liang a little more time, Brother Liang will think clearly. (To be continued......)