On August 15th, in the midst of all the attention, "My Grand Greek Wedding" was officially released in North America, and after two weeks of pre-screening, this work has undoubtedly become the most well-known work in the summer file.

Importantly, a super high score of 9.2 on IMDB and a 94% freshness on Rotten Tomatoes indicate that this is an unquestionable masterpiece.

On any major internet platform, the mainstream reviews you can see are above A, and individual B-level reviews are just nitpicking on minor issues.

In mainstream newspapers, the local media in Los Angeles respect the Los Angeles Times, and the story that this newspaper has to tell between Daniel is well known to everyone, so the evaluation of the print media is often ignored. On the contrary, the comments of ordinary Los Angeles viewers on the Internet seem to be more credible.

Daniel himself has attended three theater meet-and-greets in Los Angeles, one of which, of course, was attended by MB users who won the ticket. After the official release, he, Nia, and even Tom. Hanks will run one or three more cinemas in various cities to strengthen the close connection between the film and the audience.

From beginning to end, whether it is publicity, box office live broadcast, word-of-mouth marketing, or cinema contact, DD's publicity strategy has a central line that has not changed, that is, standing with the audience, allowing the audience to participate, and making the screening of "Greek Wedding" a common cause for the audience and the filmmaker.

So far, it is clear that this qiē has been very successful, and the support and attention of fans and audiences for the film has far exceeded everyone's expectations. Their enthusiasm also amazes everyone, and that's the power of "engagement".

……

LAH。

A technical employee is speeding up the sinking of some bad reviews about "Greek Wedding" on the LAH forum, not much, but some do point out some of the film's flaws, which may touch some people's "thunder points". So since last week, DD Pictures' film public relations has contacted LAH to negotiate cooperation. In Tianping Mountain, which insists on fairness, truth and a high price, LAH clearly chose the latter. The principal believes that this will also be the choice of most people. Not to mention. Apparently there is a group of people in the LAH forum who are driving up the response rate of good reviews, and usually a good review can have dozens of replies in just a few minutes, and negative reviews. It reflects the normal response rate of the LAH film and television version, which is about ten or less than ten in an hour. In such a situation, it is easy for negative evaluations themselves to be sidelined and eventually disappear. What LAH is doing now is only speeding up this process, and it is not fundamentally challenging some principles.

However, even so. The principal also only notified his most trusted employees to complete the operation, and gave him a gag order.

So much so that when this male employee sees the female employees in the company who are proud of Daniel and the success of "Greek Wedding", he will always be unable to resist the urge to say a word.

You've been manipulated, it's all a lie, they've got a bunch of people playing with the internet, taking dollars, turning delusions into reality -- and then they're all going to be turned into box office and put in their pockets.

And you, stupid to be able to do a qiē are all your own credit. It's all because of Daniel's excellence.

Yes, he is excellent, master of conspiracy, dark manipulator.

However, thinking of the bonus and salary, as well as the trust and value of his boss, he had to forcibly resist this urge every time.

……

On August 15, the official MB of "Greek Wedding" did not continue the live broadcast tradition on the first day of the movie, which made everyone very disappointed, but understandable. However, the expectation of the final number in my heart is becoming more and more unbearable. In fact, BOX Studios, the leading company in box office statistics, has announced that it will provide its 2 million registered users with free single-day, weekly, monthly, quarterly, and annual box office information because of the non-stop live box office stimulus of "Greek Wedding" fifteen days ago, and it will cooperate with various statistical companies across the United States. In order to obtain offline information, a more complex and accurate algorithm was developed to achieve a tolerable error in sample estimation. However, real-time box office statistics are also not operational for BOX Studios.

At noon on the 15th, the official MB of "Greek Wedding" updated the information, saying that the rough box office figures will be announced at 11 pm today. Tomorrow morning at 8 o'clock, the exact box office will be updated without correction. At the same time, what is exciting is that the official MB announced a prediction number, "According to the forecast, as of 12 o'clock on the 15th, the box office of "Greek Wedding" has exceeded 25 million today, and the total box office has exceeded 85 million. ”

This prediction is basically equivalent to announcing that "My Greek Wedding" will exceed $100 million on the first day of its official release.

In response to this information, major newspapers quickly launched relevant articles on their portals.

The super dark horse of 2002 has been announced, and the return on investment of 10 million independent films will be refreshed.

At 11 p.m., many people changed their sleeping habits and stayed in front of the computer waiting for the rough numbers.

52 million!

52 million in a single day, 3,211 screens were launched, and the contribution rate of a single block exceeded 16,000, which even exceeded the number on the first day of screening.

"Unbelievable."

"Movies are about to enter the age of the Internet."

"Companies have to get into the Internet right away, imdb, Rotten Tomatoes, box, Fandango, etc., and we should buy at least one of them to ensure its influence in the Internet age."

"Crazy movies, crazy internet."

52 million in a single day, $16,000 on a single screen.

These two numbers are enough to alarm all the companies including the Big Seven in Hollywood, including the Big Ones behind them, such as News Corporation, Sony, Time Group, and so on.

DD Pictures, MB, and Mountain Eagle are becoming more and more popular.

In the office of DD Pictures, the main leaders of the production of this qiē, DD Pictures CEO David, MB CEO Javier, Mountain Eagle CEO Fred, Daniel's big agent Kusa, Daniel Film Investment Manager Melissa, Project Public Relations Head Trive, and DD Pictures Daniel Film Investment Department Head Ferguson surrounded Daniel, the founder of this qiē.

In addition to excitement and excitement, there was also a trace of uncertainty and dazedness on everyone's faces.

Fred asked everyone about their new ideas.

"Can this qiē be replicated? Will it be invincible? ”

Daniel looked at these people who were struggling with him.

At this moment, it was only a moment, and he really realized that a person who had grasped the trend and the future was no different from God in some way, whether it was Havel from Stanford, Cusa from Brown University, Tripor from Princeton, Melissa from her family, and Fred with amazing technical talent. All these excellent characters are like children who don't know anything when they face this qiē.

They look at themselves like believers looking at God, full of doubts, waiting for their answers.

Break free from this unrealistic feeling. Daniel took a breath, these people were far better than him in their fields, and all he relied on was the practical experience of the next ten years of these new things.

"The answer, obviously, is no."

Most breathed a sigh of relief, except for Trickor's eyes, which darkened slightly.

"Is it possible that there will be another Greek Wedding? My answer is 'yes'! But exactly when. What theme it appears in, what cast, no one knows. A qiē became uncertain. Why, you can imagine that when we implemented this qiē, how many unprecedented innovations, we used MB's digital library system to conduct a large number of targeted analysis, a detailed analysis of users of different ages, different genders, different occupations, and different regions, and then determine the design plan, advertising words, and recommendation density of our promotional materials. We chose the Los Angeles area premiere thanks to DD and IFC's prestige and connections in the region. No, it is impossible to achieve a two-hour live broadcast at the box office, and it is impossible to achieve a screening scale of more than 500 pieces. We took advantage of Ivan. Zockerman's invention has made pop-ups ubiquitous — and I swear there will be countless people cursing us in the future. This qiē forms a plan for the former owner.

Can you imagine that someone will be able to repeat this qiē in a short period of time? Yes and no! So, does this mean that we can dominate this type of propaganda? At least this year. The answer is also no, the Internet is always open, and if MB refuses to cooperate with other film companies, then MB will be replaced and eliminated. The same goes for Mountain Eagle. Even DD Pictures is the same. Then, some immature movie promotion methods, some bad movies, and some crude and offensive push messages, all of which will quickly destroy the mystery and power of Internet movie marketing. I can promise that by the time "The Two Towers" is released in December. MB users will have an aversion to this approach.

However, this does not mean that this method will be a one-off approach, it will be the same as the traditional propaganda method, a possible way, not a winning way, and some people do it well enough. By being able to avoid being disgusted and impress the audience, they will be able to profit from it.

Everyone will quickly recognize this qiē, it still plays a pivotal role in Hollywood, and it will be more important for MB and Shanying, whether it can seize the opportunity of this year, establish the value of MB for merchants, and at the same time ensure the user experience of MB from users, strike a balance between the two, and then seize the opportunity to establish a new profit method and rapid development opportunities, to achieve the goal of more than 10 million to 15 million users this year, and enter a period of rapid growth. Of course, at the same time, MB must have to pay attention to adapt to this change, 10 million users and 5 million users are completely different concepts, not to mention, as MB develops, it will inevitably enter other countries like Blogger, at that time, the number of users will be 100 million, you have to be prepared, if you run a platform that has hundreds of millions of active users - that's what can really change the world. Javier, do you understand? ”

The development of MB is borrowed from China's Weibo and the United States' Twitter, and Twitter's special position in various affairs around the world is self-evident. (To be continued.) )

PS: Thank you for the rabbit-loving grass, Mingye, and the eternal depravity of the reward monthly pass, bow