Chapter 691: Competitors

"Mr. Sun, the manager of the Beijing branch of Mythical Dishes, sent news that in the past few days, the total sales of Mythical Dishes in the thirteen branches in Beijing have dropped by 26 percent." The director of the sales department knocked on the door of Sun Thrush's office, walked in and said with an ugly face.

Sun Thrush was stunned, raised his head and frowned and asked, "Why did it drop so much?" Are there any noticeable changes in sales elsewhere? ”

"No, in the first-tier cities of the country, the sales of mythical dishes are growing rapidly at a rate of 16.7% every month. Originally, the thirteen points in the capital also grew rapidly at a rate of 20% per month, but in the past few days, to be precise, in these three days, sales have declined rapidly! The sales director explained with a wrinkle.

Every day, all the stores in the country, sales data, there are statistics, and finally after big data analysis, daily sales, weekly sales, monthly sales growth, there will be an accurate percentage of data presented in front of the company's senior management.

In addition to the big data of the head office, each branch is divided by region and municipality directly under the central government, and each branch has a manager who has jurisdiction over the stores in each region and solves various emergencies encountered in daily life. And every mythical dish franchise store will have at least four or more sales employees!

"So what's going on in the capital, how can sales drop so much in a short period of time?" Sun Thrush's face was a little more cold.

The sales manager thought for a while and said: "Listening to the manager of the Beijing branch, it seems that Beijing has opened a company of 'fairy dishes', and the model is not much different from our mythical dishes, and they are all specialized dishes, selling all kinds of high-end vegetables." The turnover of more than a dozen stores in the capital has dropped so much, perhaps it has something to do with this chain store! ”

Sun Thrush was stunned. Frowning, he muttered to himself: "Immortal dishes? How could another fairy dish pop up? ”

The director of the sales department didn't know the specific situation, and he was about to report to Sun Thrush and go over to inspect it in person. As for the 'Xianjia Cuisine', he didn't take it seriously at first, thinking that it was just a store that followed the trend, and this year he was a follower like this. It's all closed.

However, the manager of the Beijing branch reported that this 'Xianjia Dish' is very different from the previous stores, and the quality of the vegetables sold in the other store is no worse than that of the vegetables sold in the 'Mythical Dish'. However, the price is only half of that of the Shinhwa Dish Specialty Store, and although it is a limited supply, it also pulls away many customers from the Shinhwa Dish Store.

After listening to the report of the director of the sales department, Sun Thrush couldn't help but pay attention to it. The reason why the price of the mythical dishes is high is because the mythical dishes guarantee the quality and taste of the vegetables sold. The 'fairy dishes' that are popping up now, although they are also a brand that follows the trend, but if the vegetables sold by the other party are really the same as the vegetables sold by mythical dishes, the quality is the same, and the price is only half of the mythical dishes. Then the mythical dishes don't have much 'core' competitiveness.

"How many stores has the company of 'Xianjia Cuisine' opened?" Sun Thrush pondered for a moment. Asked curiously.

"Three in total!"

"Then the vegetables in the other party's hand, do you know where they came from?" Sun Thrush knew that there must be a reason for the incident, otherwise the other party would not have come up with a 'fairy dish', and the first thing she suspected was Hong Tianyu and them, because of the matter of the mythical plantation, Zhang Heng didn't want her to ask. And the supply of mythical dishes comes from all the mythical plantations. If the vegetables in the other party's hands are really spread from the 'mythical plantation', it can really be regarded as 'luring the wolf into the house'.

"Nope!" The sales director shook his head.

Sun Thrush said with a straight face: "Let me check, you must check clearly." Look at the company of 'Xianjia Cuisine' and where the source of goods is. ”

With a wave of his hand, he sent the sales director away!

Sun Thrush leaned back in the chair, her brows were sometimes wrinkled, sometimes soothing, she hoped that this 'fairy dish' company, it was Hong Tianyu and a few of them who were making trouble behind their backs, then she could take the opportunity to take back the mythical plantation in one fell swoop and take charge of it in her own hands, I am afraid that the 'enemy' hidden behind it is not them, but another master.

If the quality of the dishes sold by the other party is not as good as the 'mythical dishes', then it is easy to say anything, at least the mythical dishes still maintain their core competitiveness. But now, the quality of the vegetables in the other party's hands is on par with the quality of the mythical dishes, but the price is only half of the mythical dishes, which is comparable!

It's the age of the Internet, and a lot of things can spread quickly through the Internet. In order not to be affected by the 'mythical dishes', Sun Thrush has already thought of two solutions in his heart, the first is to buy this 'Xianjia dishes' specialty store with a brand before the other party has not 'developed', and then replace it with the signboard of the mythical dishes.

The second is to crush the other party! Whether it is black or white, didn't the old man say that whether it is a black cat or a white cat, as long as it can catch a mouse, it is a good cat! As long as you make up your mind, or say that the other party doesn't know each other, Sun Thrush will have to use a trick!

The annual sales amount of mythical dishes can almost reach 2 billion US dollars, and the net profit is also more than 1.6 billion, which is not necessarily a lot of money for those super rich people, but for the land agriculture, it is already a lot of income!

With more than 1,600 mythical menu chain stores around the world, Dadi Agriculture has long been a leading large company in China.

What to do, Sun Thrush has not yet made up his mind, and it is not too late to act when he finds out where the other party's source of goods comes from. Through the fact that the other party has only opened three specialty stores, and the supply of vegetables still needs to be limited, it can be seen that the supply in the other party's hands should not be sufficient!

This cannot be regarded as an opponent, it can only be said that it is a bud that has just been bred. Shopping malls are like battlefields, how can there be 100% victorious generals on the battlefield, shopping malls are like battlefields, battlefields and battlefields, but the war in the shopping mall does not have a strong smell of gunsmoke!

Sun Thrush thought about it, and temporarily suppressed this matter first, she felt that she could handle it well, so she didn't report it to Zhang Heng!

She didn't expect that the other party would have the seeds of this high-grade vegetable in her hands, and she would have a genetic modification instrument in her hand! (To be continued......)