Chapter 131: Power Beyond Movies
When Triver knew that the New York Times would write a story for Daniel, Daniel asked him to contact Deco, and after paying a lot of money, Dewen wrote the story anyway as a positive report, although the New York Times, as the newspaper with the largest circulation, has always been objective about Daniel's information, but this time it is not easy to get closer, and the dollar has played a role, and it is also inseparable from Daniel's good image all the time.
This is also an integral part of Operation Consolidation.
When the dark horse posture of "Legally Blonde" came out, 40 million in the first three days, and the number of screens increased in the next week, and with the current reputation and evaluation, IMDB maintained around 8.3, which is not good, and it is more likely to fall below seven points in the later stage, but this is not a diving score, what does this mean, with the most conservative curve, "Legally Blonde" will break through 100 million US dollars in North America, invest 20 million, and 100 million box office in North America, which is a big profit no matter how you say it, It can even be regarded as one of MGM's films with the highest return on investment in recent years.
With this shareholder wind, Daniel's team will build Daniel into a real A-class star without any shortcomings.
Authoritative media outlets such as the New York Times, the Los Angeles Times, News, and People report and promote both positive and at least neutral reports, and of course Entertainment Weekly's negative reports are also part of the influence, and they don't have to pay for it.
Action also includes what to do next.
Buy a house.
Daniel was on vacation abroad, and Melissa decided to buy it so as not to irritate conservatives — even though big stars had to have mansions, which was a given impression. But at the same time, you can't make someone think you're a pleasure seeker, so he hides out, which is actually a very effective measure, as long as you don't personally participate in a specific action, people will always want to be more tolerant of you.
In the end, Daniel chose a seaview villa in Malibu, which occupies an area nearly five times larger than the current rental, with 16 parking spaces, an outdoor swimming pool, dense shrubs and tall landscaped trees to isolate it, and a white natural sand beach facing the sea on the other side.
This is a real mansion, even among A-list stars, it can be considered above average.
The price of $10.4 million is also staggering.
The expression "spending tens of millions" is enough to stimulate people's various senses, which is their purpose.
When the news of Daniel's purchase of a mansion was mixed with the news that "Legally Blonde" broke 50 million, 60 million, and 70 million. The team announced Daniel's new film project, "The Pianist" with Roman Polanski, Polanski's old story has passed for more than 20 years, and he doesn't remember much in the first place, and he doesn't know much about it, but he is a super director, no one doubts this.
indifferently The actor of an important work of a director of this level chooses Adrian Brody, who is not on the edge of A coffee, and now he chooses Daniel Sandler, of course, it is enough to blow it well.
Or the "Los Angeles Times", Jones personally wrote Polanski's glorious achievements, and wrote the special significance of "The Pianist" to the director and its own special significance is also exaggerated, giving readers the impression that this work is Polanski's most important work, so Daniel, who plays the leading role, is a heavy responsibility, and therefore Daniel is a famous and capable Hollywood star.
Shortly after this announcement, Lionsgate and MGM announced that they would be launching a long-awaited project, Hotel Rwanda.
Daniel had seen the book a long time ago, but because of its particularity, and the commerciality is very low, the plan has not entered the actual operation stage, this time MGM and Lionsgate decided to push it, in fact, under Daniel's opinion, he will participate in it, and participate in the investment - this is not a commercial film, DD Pictures should not have the ability to invest in such a film at present, but he does intend to make this film, and decided to promote it as much as possible, because he knows, After the next thing that will happen next, the social and commercial benefits of the corresponding theme will be greater than at other times.
Although it was strongly suppressed by "Jurassic Park 3", so that it ranked second in the second full week, and then under the subsequent "Battle of the Planet of the Apes" and "Rush Hour 2", "Legally Blonde" suddenly fell to fourth place in the weekly box office list. However, in terms of the absolute value of the box office and the decline curve, because of the difference in the audience, it is actually much more ideal than expected.
When Daniel returned to Los Angeles after a 20-day long vacation, "Legally Blonde" had reached a super high box office of 100 million US dollars, according to the previous sharing agreement, Daniel took 5% of the surplus share, and MGM took a big advantage in the North American box office of "Pretty Woman" - the surplus share, and only the surplus share of the North American box office, in fact, it was really insincere, and many movies could not make a profit at the North American box office. But in any case, it was already unexpected that there was a sharing agreement in the first place.
According to the gradient agreement signed between MGM and the major theaters, in the first week and the second week, the film company will take 70%, and the next two weeks will get 60%, and then the rest of the two months will be divided in half, and then the film will take 30%. According to this account sharing method, MGM can get more than 60 million of the $87.78 million in the first and second weeks, deducting the investment of 20 million and the issuance of nearly 5 million, with a surplus of 35 million, of which 5% is 1.75 million, and it is expected to get this number in the future.
In Daniel's own words, it's better than getting a fixed salary of three million.
And that income doesn't go into Daniel's pocket, and the share -- nearly $3.5 million, plus Daniel's promise to pay $1.5 million, makes a total of $5 million that goes into Hotel Rwanda.
The day after he returned, he arranged an itinerary to discuss the investment of DD Pictures.
"Denzel Washington, director Edward Zwick, Charles Levitt adaptation."
This is the building proposed by Daniel's side.
"Denzel Washington's offer is better to sign it sooner and I'm very optimistic about Training Day."
"Do you think he can be crowned emperor?" Daniel's old friend Helen Dele is now in full swing.
Daniel nodded without hesitation.
Helen was noncommittal, and he had no problem with the fact that Edward should be good at this kind of subject, "Charles Levitt? Why would it be him. ”
"It's just a feeling, so I give a Jianyì, and other suitable people can also do it." Daniel brought up Edward and Charles because of a "Bloody Diamond" a few years later, which he thought was a good complement to "Hotel Rwanda", and the current script tries to depict the war in a mild way, but the obvious shortcomings are the lack of power and plot power, which Daniel believes must be remedied.
"According to this cast, the investment amount cannot be less than 50 million, and I think this will be an easy loss-making deal." At the end of the discussion, Helen said with a smile.
MGM had prepared about $20 million for the project, and so did Lionsgate, with Daniel investing $10 million in five million in cash plus five million in a fixed salary, so $50 million was a given number.
On August 11, Daniel Sandler announced that he would serve as a member and ambassador of the Anti-War and Peace Committee of the Power Equality Coalition.
"The young Daniel began to grab power outside of the film" - Newsweek.