Chapter 15 Reasons for the Decline of the Distillery

Baijiu is divided into puree liquor and blended liquor.

Puree liquor refers to the fermentation of grain through guΓ² koji, which is the most traditional liquor in China, and it can be said that before the sixties, the liquor in the Chinese market belonged to the category of puree liquor.

Until the advent of blended wine, the original puree wine was directly beaten to the abyss of no return.

It can be said that all high-end wines on the market belong to blended wines.

Of course, blended wine is further divided into grain blended wine and alcohol blended wine.

Grain blended liquor is a mixture of puree liquor with different tastes, different production times, and different readings to become a unique aroma and taste of liquor. This wine is now the mainstream wine in the high-end market.

As for the low-end market, there is no share of puree wine.

It's still overrun by blended wine!

That's right, this blend is an alcohol blend.

Alcohol blended wine, to put it bluntly, is made by using alcohol as the main body and adding an appropriate amount of spices, stabilizing agents, etc. This kind of wine is convenient to produce, the cost is low, and the taste of the blended wine is close to the taste of the traditional craft wine, which is quite popular with the majority of manufacturers.

Except for several old factories such as Moutai, Wuliangye, Xinghuafenjiu, etc., almost all blended liquors in the country belong to the ranks of alcoholic blended liquors!

Liquor is a profiteering industry, and alcohol blending liquor makes the profit margin of this industry even more terrifying!

Of course, the alcohol here must be edible alcohol, and if you use industrial alcohol for cheapness, you will be killing yourself.

It was no wonder that Meng Fei was so shocked when he heard that the distillery only sold puree wine.

Meng Fei knew that they basically couldn't study any results in this meeting, so he simply slapped the table and spoke alone.

"There are no rules, there is no circle, if the winery wants to recover, it must first have rules!" Meng Fei's voice was loud, as if it sounded in everyone's hearts.

"We have to reformulate the rules and regulations, the factory has been abandoned for so many years, the workers have been lazy, the factory has restarted, there must be a new look! I directly stipulated, go to work at 8 o'clock in the morning, get off work at 5 o'clock in the afternoon, and leave more than three times sooner or later or early without reason, and be fined the monthly salary, and if you do more than ten times, you will directly roll me up and get out! The security department will supervise this matter, no matter who it is, you will be fired directly if you violate the regulations! ”

Meng Fei's cold and stern order couldn't help but make many old workers look at each other.

This new boss is not easy to mess with!

Meng Fei paused for a moment and said, "Also, all workers must wear work clothes when they go to work. In addition, stop the production and sales of YiqiΔ“ liquor, and wait for me and Director Li to make a decision, and then discuss and dismiss the meeting! ”

After the meeting, Qu Xiaoman went to sort out the accounts of the winery, and Meng Fei visited the entire winery accompanied by Li Fujun.

Meng Fei just wanted to sigh, this land is really big!

After a big circle, Li Fujun led Meng Fei to the true soul of the winery, the wine cellar.

This wine cellar is three or four meters deep underground, and as soon as you walk in, you will see hundreds of sealed wine jars.

For this, Li Fujun obviously had a little respect, and even spoke in a lower voice: "Boss Meng, this is fine wine...... Oh no, the entire collection of Daohuaxiang Distillery. ”

Looking at hundreds of jars of old wine, Meng Fei couldn't help but swallow his saliva, and said dryly: "How many years has this been?" ”

Li Fujun said proudly: "The innermost is fifty years, those were arranged by my father to go to the cellar back then, and then forty-five years, forty years, thirty years, etc., these are all of the latest ones that I have made in the past few years, I dare to guarantee, not to mention Huicheng, even the entire Lingnan Province, it is difficult to get such a rich old wine early." ”

Treasure, these are all treasures!

No wonder in his previous life, Li Fujun was able to make the assets of the distillery several times in just a few years, it turns out that there are treasures hidden underground!

Thinking of the large amount of inventory in the wine warehouse on the ground, Meng Fei shook his head helplessly: "Director Li, what do you think makes our such a good wine not sell." ”

Li Fujun showed a bitter smile: "Our wine is brewed from pure grain, and the price is slightly higher, but it is not as mellow and fragrant as those similar blended wines. ”

Meng Fei straightened his face and said, "Then why haven't we sold blended wine all these years?" ”

Li Fujun shook his head, sighed and said, "Boss Meng, we are an old factory, we have our own principles, and we don't engage in alcohol blending." In terms of high-end wine blending...... In fact, the R&D department has not recruited a talent in recent years. ”

"Principles? Principle fart! We are businessmen, as long as we comply with the laws of the country, we aim to make money! From now on, my Daohuaxiang Distillery began to develop alcohol blended wine! Meng Fei's eyes were red and he said angrily.

Li Fujun's face turned red, and he didn't know what to say in shame.

Meng Fei squinted his eyes and said, "As for high-end blended wine, you said that you haven't recruited talents in the past few years, what's going on?" ”

Li Fujun said helplessly: "It is indeed difficult to find talents in this area, and the high-end wine market is basically occupied by a few state-owned enterprises and big brands, so there is no place for us." Later, the leader spoke, and he couldn't even do low-end wine, so what kind of high-end wine did he do? I won't mention this stubble. ”

Meng Fei frowned, looking puzzled: "Didn't you say that ten years ago, our wine sales were all over the province?" How can there be no high-end wine market at all? ”

"Well, actually...... It's about one person. Li Fujun hesitated to explain the reason.

It turned out that a few years ago, when the national policy called for business in the sea, a cadre of the Dongguan Municipal Transportation Bureau built a private distillery after going to the sea, and used his connections to gather many talents, including Xin Runan, the head of the R&D department of the Jia Distillery.

Xin Runan is very good at hooking wine, coupled with the familiarity of the Xiahai cadre with officialdom, TongguΓ² has successfully made the new brand's high-end liquor rise to the top by a series of overt or covert means.

So far, the sales channels of the good distillery in the low-end wine market and the high-end wine market have all been closed, and the efficiency has begun to decline day by day.

"Xin Runan?" Meng Fei pinched his chin and paced slowly in the wine cellar, and then suddenly smiled, "I didn't expect that this Dongguan City is not only rich in massage rooms and bathing centers, but also wineries." ”

"Boss Meng, you?"

Meng Fei smiled and waved his hand, and said, "I'm not afraid that the road ahead will be thorny, I'm afraid that I won't even be able to find the road." That Xin Runan Ken jumped from a state-owned enterprise to a private company, isn't it just for money. Interestingly, the last thing this boss lacks is money! So, today, hmm...... It's too late today, you accompany me to Dongguan tomorrow, and we'll invite that Master Xin back." ”

Li Fujun's face suddenly lit up: "If this is really the case, then it would be great!" I'll call Lao Xin when I go back tonight and ask him to get ready. ”

Walking out of the gloomy wine cellar, the whole day lit up, just like Li Fujun's mood at this moment.