Chapter 83: Differences
At the end of December 2003, inside the Small Town Story Office.
A curtain was set up on the side of the office, a projector was placed on the table, and several thick books were padded underneath because of the height, and Fan Wan was standing next to the curtain to hold a meeting for the employees present.
Chen Xiaojun, Han Mei, Xiao Liu, Qingqing, Zhang Wei and two employees of the warehouse, plus Fan Wan, a total of 8 people.
"Tomorrow is 2004, today we will talk about this month's work in advance!" Fan Wan looked at the 7 people sitting in front of her and said with a smile.
"First of all, sales, because of the winter, our monthly sales have declined, but the unit price is relatively high, so the sales have increased a lot compared with last month, and the customer service has a lot of credit!" As he spoke, he glanced at Xiao Liu on the side and said: "Especially Xiao Liu made several large orders on the 22nd, I looked at the chat history and found that there were a few customers who were quite difficult!" β
"That's not it, I said that I would give her free shipping, but she still asked me to do less, and I talked to me for more than two hours!" Xiao Liu on the side complained when he remembered what happened that day, and the people present also chuckled when they heard it, Fan Wan glanced at Xiao Liu, and then smiled: "Don't complain!" Didn't I just praise you? If you hadn't told her how many hours you had, she might have paid for the order of more than 1,000 yuan? β
"She was meant to buy it!" Xiao Liu looked at Boss Fan with resentful eyes and muttered in a low voice.
"Okay, okay, customer service, the most important thing is patience, no matter what the customer says, no matter how unreasonable the request is, you have to smile at others!" Fan Wan looked at Xiao Liu and said, "What's more, it's not for you to really show your face, you can scold him with a smile in your heart!" β
"Is the boss teaching us how to deceive customers?" Qingqing heard Fan Wan say this, and couldn't help but ask rhetorically.
"How can this be called deceiving customers, we call it professional ethics, we have been working for so long, how can we still be stupid!" Fan Wan threw Qingqing a roll of the eyes as she spoke, and then pointed at Han Mei and said, "Learn more from your sister Meimei, don't know how to save money to cut your eyelids all day long!" β
"Alas! When did I say I was going to get double eyelids!" Qingqing suddenly blushed with shame when she heard this, and even the 30-year-old Uncle Kun in the warehouse laughed at this moment, Fan Wan looked at the group of people in front of her, and her mood was much better.
In fact, in his opinion, the meeting does not have to be a lifeless appearance, small companies have the practice of small companies, large companies have the discipline of large companies, and now the atmosphere of this team is very good, so it is okay to be lively during the meeting.
Generally speaking, small companies do things, big companies do things, and small town stories are small, but everyone does a very good job, even beyond the scope of professional work.
The two most obvious of these are Chen Xiaojun and Han Mei, Han Mei was originally a customer service, and then Fan Wan asked her to do after-sales, although the salary rose from the basic 1500 to 2000, plus various bonuses and even broke 3000 yuan, which is a very good level in the whole of Hangzhou, but after all, this is the work of two people, but she has no complaints, this kind of employee is undoubtedly the boss's favorite.
When I was at Zeda University, Professor Xie once said in class that people who go out to work do not mean that you can get 3,000 yuan if you do a job of 3,000 yuan, since you go to work, you must be prepared to be exploited, and the boss gives you a high salary because he thinks you have done enough, you have done a good job, and it is very difficult, so he will be like this, if you just finish what you have done, and you want to get a raise, there is no door at all.
In the eyes of the boss, what kind of employee is the most popular, naturally the person who takes a salary of 3,000 yuan to do 6,000 yuan work, don't think that the boss is too harsh, because this society is like this, and whoever will be the boss is like this.
Han Mei's work ability is excellent, Fan Wan naturally sees it in his eyes, so at some point Fan Wan gradually guides Han Mei to do some work other than customer service, people can only grow if they continue to accept new things, just like Chen Xiaojun, he went from a warehouse packer who didn't know anything, and now he can actually be a warehouse manager, and even keep the entire warehouse in order, even a 30-year-old person like Uncle Kun is very convinced of him.
This is the ability, so when the orders increase next year, the warehouse needs to send more people, Fan Wan does not have to worry about Chen Xiaojun at all.
Of course, on the premise of guiding employees, it still depends on the person's heart, you don't need to be honest, you just need to be kind.
The meeting continued, although there was a lot of content, but under the humor of Fan Wan from time to time, this meeting was not boring, after all, the company's performance was improving, and Boss Fan was in a good mood, so this meeting was also more pleasant.
The activities of the purchase network are now more and more frequent, and there are more and more sellers rising, although the small town story still has a great advantage when it comes to the event, but with the increase of large sellers, this advantage is gradually shrinking, but compared to other stores, it is already good.
But you must not have a contented mentality in this business business, because once you are satisfied, others will snatch your cake and eat it, so Xiaocheng Story has put a lot of effort into product marketing, and even many women's clothing sellers say that Boss Fan's eating appearance is too ugly, and it is completely to the point of starving Cheng DΓΉ, but I don't know that these people are actually more excessive than Fan Wan.
Generally speaking, when you buy clothes, you can buy clothes, and now it is popular to buy clothes and send socks, and even some people give nail clippers, in short, whatever is cheap, I can give anything, and I saw Fan Wan with a chill.
Han Mei also offered gifts to Fan Wan, but Fan Wan objected.
Thinking of the cowhide coaxing appearance of the boss when she mentioned yì at that time, Han Mei couldn't help but want to laugh.
At that time, Fan Wan didn't say anything, just asked her to go to the warehouse to get a typed express package, and then opened a picture of a bad review from another store from the Internet.
"Look at it yourself, we didn't send it, someone else did, which one do you choose?" Fan Wan asked with a cigarette in her mouth.
Han Mei clearly remembered the embarrassment she felt after seeing the pictures and the packaging box in her hand, especially Fan Wan's later words, which made her remember it deeply.
"In business, you have to understand your own advantages, you can't follow what your peers do, do you know why these shops send socks and nail clippers? That's because their sales are very low, why are sales very low, because there are too many clothes of the same type on the market, and they want to grab customers, otherwise who will send things! Customers are not fools, they buy clothes to see whether they like it or not, whether it is suitable or not, it is to see the quality of the quality, take our clothes as an example, we have done very well from the inside out, I dare to guarantee that you go to the outside brand store to buy clothes at most we are like this, but poor quality clothes to send more things is useless; For a simple example, you go to buy an air conditioner, and a miscellaneous air conditioner buys a power fan, where do you like to buy Gree's, I ask you, which one do you buy? β
"Naturally, I bought Gree, and that miscellaneous brand is not good!" Han Mei said without thinking.
"That's right!" Fan Wan said with a smile: "When we still have an advantage, we don't need to do this, because once we start this head, it will be difficult to collect, unless the quality of our clothes is the same as theirs, then we must send it!" β
"But if this continues, what if everyone starts sending things in the future?" Han Mei was a little worried.
"Later?" Fan Wan smiled when she heard this: "This situation is very likely, but when the time comes, the grade distinction of women's clothing categories will also come out, and most of the models of desperate publicity and gift-giving will appear in the competition of similar products!" β
"But I think it's okay to give something small when doing activities, which means that you can't treat gift-giving as a norm!" Han Mei continued.
"Well, that's the case, you can try it when you do activities, this time you got to the point, because gifts, gifts, that must be asking people to do things, only send it during the New Year's holiday, and don't give it on weekdays, if the seller starts to give gifts every day, this gift is not called a gift!" Fan Wan said with a smile: "Maybe these buyers will be spoiled by then!" β
However, Fan Wan didn't know at that time that this so-called gift-giving would become a real trend in the future, even to the point where buyers placed orders to see if the gifts were generous, so no one dared to say that they were dead, unless you were God.
In short, the reason why Fan Wan can have this confidence now is because the story of the small town has gradually departed from the chaotic state of the purchase network, when the styles, prices, and model pictures of many stores are uneven, his store has begun to be unified, in the case of a small price difference, no one wants to go to the messy store to buy, if you want to go to that kind of big store, because at least people look more formal than you!
But only small town stories and some big stores dare to say this, it is difficult for small shops to do this, but there is no accurate number of business deals, in short, the difference between online sales and offline sales is too big.
And it also involves the difference between standard and non-standard products.
However, in 2003, the phenomenon of gift-giving is not obvious, if it is not for Han Mei's carefulness, it is estimated that it will not be found, in short, it is still in the time to grab the territory, after all, the current traffic entry speed is higher than that of the seller, and with the increasing number of people on the Internet, this base is still growing.
At this time, Fan Wan has begun to have a headache for all kinds of things, but fortunately, he has made a clear plan, as long as there are no accidents, then YiqiΔ will develop in a good direction!