It sells 200,000 Shenzhou computers a month, and more than 2 million units a year. ⊙，.

This number can already be said to be a miracle for the previous Shenzhou computer.

However, computers are a low-profit industry, and it is impossible for him to make money just by selling one or two computers.

Even if you sell 2 million computers a year, in fact, you can't make much money.

If you want to really make money, then only the sales of millions of units can make some money by relying on the continuous accumulation of volume.

Not to mention, Shenzhou has been using a low-price promotion strategy at this time, which makes no money.

However, Zhang Ning didn't know what Liu Chuanzhi meant by saying this.

"Elder Liu, if you have something to say, you have something to say."

"Hehe, actually, nothing. Originally, when the Shenzhou computer appeared, I didn't particularly care. In this market, it is good to have competition. However, when I found out that Zhang Ning Xiaoyou had invested in Shenzhou Computer, I became interested. Perhaps I expected too much from you, though. I originally thought that Zhang Ning Xiaoyou could be like the Internet, constantly innovating, giving users a bright computer, but now it seems that Shenzhou Computer is still the original computer, and Zhang Ning Xiaoyou has not brought any changes to Shenzhou Computer. Not only that, Zhang Ning Xiaoyou still seems to have inherited Mr. Wu's low price.

"That's right, we are low price, Liu Lao, what's the problem with low price?"

"No problem, you can lower the price. But Zhang Ning Xiaoyou, have you ever thought that low prices have always represented the low end. Although, you can deny, although, this is also a bit one-sided, but in fact it is exactly what it is. If you can make our Lenovo computer workmanship at a low price, then I really admire you. But you can't. Since I can't do it, I'm starting to worry a little about how your Shenzhou computer will survive in the future? ”

3 years?

No, maybe you can survive for 5 years.

Or maybe you can survive for 10 years.

But, Zhang Ning Xiaoyou, what about 10 years later? ”

"Of course, Zhang Ning Xiaoyou, you can think that I'm joking, or rather, I'm being alarmist, or rather, I'm attacking your Shenzhou. However, that's just the way it is. ”

"I hope that Zhang Ning Xiaoyou can find a more innovative path, instead of always disturbing others."

"I'm done talking, Zhang Ning Xiaoyou, our competition is destined to be a protracted battle. But I've seen that we've associated, and we've won. ”

Liu Chuanzhi seemed to be very confident, and after finishing speaking, he said goodbye to Zhang Ning.

"Mr. Zhang, what are you thinking?"

When Liu Chuanzhi left, Zhang Ning disappeared into contemplation.

He was considering what Liu Chuanzhi had said.

This Liu Chuanzhi does have some ability.

That's right, the strategy of low prices in Shenzhou can only last for 10 years.

10 years later, if Shenzhou still adopts such a low price, there is basically no way out.

This is also why when computers rose in later generations, Shenzhou could become popular in China. However, when the public's living standards improved in 2012, and the public no longer cared much about low prices or low prices, Shenzhou has slowly been marginalized. On the contrary, the association at that time still lived a very nourishing life, and even, lived a more nourishing life than before.

Wu Haijun on the side was a little anxious, and gently touched Zhang Ning, who was still pondering.

"Zhang Ning, don't fall for Liu Chuanzhi's way. I have dealt with that Liu Chuanzhi, he looks harmless to humans and animals, but he is very dark behind the scenes. You don't know, Liu Chuanzhi came to me before, just to annex us. It wasn't until you came over that you dismissed their plans. Our low-price strategy is definitely a headache for him now, otherwise, he would not have been able to ask you out and say something that interferes with your train of thought. ”

"yes, I know."

was reminded by Wu Haijun, Zhang Ning eased up slightly.

What Liu Chuanzhi said just now did interfere with Zhang Ning's train of thought.

It's just that despite this, Zhang Ning can't help but feel that what Liu Chuanzhi said is correct.

After thinking about it, Zhang Ning looked at Wu Haijun and said, "Mr. Wu, have you ever considered how long the Shenzhou computer can survive." ”

"At our current low price, at least 10 years."

"And what about 10 years from now?"

"10 years from now?"

Wu Haijun shook his head, "Mr. Zhang, are we thinking too far, I think, we still solve the current problem of Shenzhou computer's market share first, and leave it to the future to consider." ”

"Well, you're right."

Zhang Ning nodded, but his heart was not acceptable.

Wu Haijun's idea also witnessed the decline of Shenzhou Computer in later generations.

Low prices are a double-edged sword.

It is true that it is played now, but in the future, if it still depends on low prices, then Shenzhou computer will not have any attraction.

……

Oriental Computer City.

Thinking about the Shenzhou computer together, Zhang Ning decided to go to the computer city to inspect it in person.

At this time, Zhang Ning came to the most popular Oriental Computer City in Zhongguancun, Yanjing.

Almost all computer brands in the world are sold here.

Zhang Ning entered the Oriental Computer City alone, and the time was 2 o'clock in the afternoon, the peak of the crowd.

There are people who come to buy computers, there are people who accompany friends to buy computers, and there are also people who take a look at it casually, and the whole computer city, just like a vegetable market, is very lively.

Lenovo, Asus, Acer, HP, Dell, Samsung, you name it.

Of course, there is also the Shenzhou that has risen during this time.

However, Zhang Ning observed.

Although Shenzhou has played the lowest price with the same performance and the highest performance at the same price in the entire Oriental Computer City, it is a pity that not all users will buy Shenzhou. Although some of them are aiming for the Shenzhou brand, there are still many people who go to major computer brand stores and make deals.

Hello, is this the Lenovo computer you just bought?

Yes, I just bought it and it cost 5,000 yuan.

Oh, with such a configuration, the Shenzhou computer only costs more than 3,000 yuan, why not buy Shenzhou.

Shenzhou, this, it seems that the price is low and very attractive, but I don't know if it's true or not. Besides, Lenovo computer has been a brand for decades, so it's more expensive, it's trustworthy.

This is a user that Zhang Ning asked casually.

Subsequently, Zhang Ning asked some users who had purchased other computer brands.

In the end, Zhang Ning got the answer.

Low prices are not omnipotent, even if some users know that Shenzhou computers are low, they will not buy them.

Just like Lenovo, others are aiming for his big brand.

Brand.

Coming back from Oriental Computer City, the word brand kept coming to Zhang Ning's mind.

Undoubtedly, these users will buy higher-priced computers, and the brand is the most critical.

Lenovo is a more than 10-year-old brand, both in workmanship and reputation, and the price is high.

As for ASUS, the motherboards produced by ASUS are the best proof of a big brand.

Not to mention, the brand concept of "solid as a rock" they played has attracted many people.

There are other Sony, Samsung, which also have their own advantages.

In the end, Zhang Ning asked without rhetoric, what are the advantages of Shenzhou computer and Shenzhou computer.

Low price, does low price count?

Of course, the low price is also counted.

However, low prices do not form a brand.

In addition to the low price, Zhang Ning wanted to find some more advantages of Shenzhou computer, but he couldn't find it.

Whether it is workmanship, heat dissipation, appearance, or weight, Shenzhou computers cannot be compared with other computers at all.

If this is the case, Zhang Ning is not optimistic about the future of Shenzhou Computer.

Relying only on low-price marketing, I am afraid that in 10 or 100 years, a strong brand will not be formed.

Brand, brand.

Zhang Ning muttered to himself.

Could it be that Shenzhou Computer really has no brand at all.